YOGITA MALIK

• Wrote and managed the company's website's content to ensure market visibility and search and alignment with master merchandising initiatives
• Created product marketing content (including but not limited to sales enablement documentation, case studies, product videos, website copy, blog posts)
• Devised B2B and B2C marketing campaigns in conjunction with the sales team.

• Managed all content and social media efforts for the company including social media content, blog, press releases, blogs, and white papers.
• Delivered actionable marketing intelligence derived from analytics to other departments to convey our competitive edge.
• Aligned content and marketing outreach to drive conversion.
• Syndicated content on third-party websites to increase website visits and leads
• Regularly measured marketing metrics content to enable data driven decisions
• Collaborated with product management to inform the product roadmap and GTM strategy.

• Created briefs, wrote and managed content for all external as well as internal facing communications mediums including blogs, e-books, SEO landing pages, case studies.
• Proactively engaged sales and customer success to ensure high usage of win/loss insights for ongoing sales Go To Market (GTM) strategy improvement.
• Worked cross-functionally to create product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation to drive sales.
• Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
• Built and maintained a strong liaison with sales to deliver strategic content that is focused on lead generation.
• Built collaborative relationships with external websites and influencers for expanding the reach of content.

• Created a strategic ready-to-implement communications plan for the company backed by a thorough understanding of the current trends in the healthcare technology industry.
• Made recommendations focusing on communicating effectively with key audiences through traditional as well as digital communications.
• Directed and channeled B2B positioning, messaging and audience segmentation for leveraging market and competitive research.

• Collaborated to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
• Assisted with marketing initiatives across multiple product lines including competitive analysis, new product development, general research, and content management.
• Worked with Salesforce.com CRM database to organize sales and marketing lead lists.
• Put together a product development roadmap.
• Engaged sales to ensure high usage of win/loss insights for ongoing sales GTM improvement

INTERNAL COMMUNICATIONS

· Ideated on the new intranet design incorporating the company's communications needs, which resulted in 30 % increase in the number of hits on the intranet.

· Wrote content for and disseminated information through the company's internal magazine, newsletter, press releases and website content to over 7000+ employees.

· Successfully managed company microsites, landing pages and multicultural communication campaigns to engage employees from over 80 global locations.

EXTERNAL COMMUNICATIONS

· Provided content for the company's online digital properties.

· Created media dockets including corporate presentation and company fact sheets in collaboration with business heads and the design team.

· Conducted weekly media analysis

· Devised a Corporate Social Responsibility (CSR) campaign to achieve the company's CSR goals chalked out for the year.

• Ideated on the new intranet design incorporating the company's communications needs, which resulted in 30 % increase in the number of hits on the intranet
• Wrote content for and disseminated information through the company's internal magazine, newsletter, press releases and website content to over 7000 employees
• Successfully managed company microsites and multicultural internal communication campaigns to engage employees from over 80 global locations
• EXTERNAL COMMUNICATIONS
• Provided content for the company's online digital properties
• Created media dockets including corporate presentation and company fact sheets in collaboration with business heads and the design team
• Conducted weekly media analysis of the company's presence in print and television media
• Devised a Corporate Social Responsibility (CSR) campaign to achieve the company's CSR goals chalked out for the year
• Created and disseminated weekly newsletters to over 30,000 employees
• Organized internal language training and soft skill training programs for employees
• Developed comprehensive content for the global TCS intranet site.