Customer Advocacy Manager with 16+ years of experience in Customer Success, Customer Advocacy, Colocation, Cloud Infrastructure, and Managed Services across enterprise and BFSI customers. Proven expertise in driving customer retention, resolving 26+ escalations per month, leading large-scale customer onboarding, and expanding strategic accounts through executive stakeholder engagement.
Demonstrated success in managing 51+ enterprise and colocation customer accounts by building trusted CXO relationships, improving customer satisfaction, and delivering measurable business outcomes. Successfully contributed ₹10+ Crore in additional business through account growth, cross-selling, upselling, and strategic customer engagement.
Recognized for strong leadership, exceptional communication, and the ability to bridge business and technical teams while ensuring operational excellence. Experienced in driving customer governance, business reviews (MBRs/QBRs), tracking and reporting 6–10 performance metrics on a regular basis, performance management, supplier coordination, and long-term customer success, resulting in stronger partnerships, service excellence, and sustained business growth.
Overview
4
4
Languages
4
4
Certifications
1
1
year of post-secondary education
16
16
years of professional experience
Work History
Customer Advocacy Manager
Cloud4C Services Private Limited
01.2025 - Current
Key Responsibilities & Achievements
Led Customer Advocacy & Success programs, improving customer satisfaction, retention, and executive engagement.
Managed large BFSI Colocation & Managed Services customers (Jan 2025 – Nov 2025).
Since Nov 2025, managing PCS Cloud, Public Cloud, SAP, and Cyber Security enterprise customers.
Handle 30+ strategic customers across India, MEA, and APAC, driving business growth and long-term relationships.
Built strong 360° internal and external stakeholder engagement with CXOs, delivery, sales, and partners.
Conducted QBRs, MBRs, GTM workshops, and AI-led transformation sessions to identify modernization and growth opportunities.
Monitored customer health, KPIs, and operational performance while driving service excellence.
Championed the Voice of the Customer by resolving escalations, improving customer experience, and supporting account expansion.
Customer Engagement Manager
Yotta Datacenter Services
05.2022 - 01.2025
Demonstrating leadership skills in heading entire Customer Engagement functions of the vertical
Working closely with the customers, mapping requirements, suggesting viable products/services
Designing customer segmentation approach, and effectuating engagement strategies for different segments of the customers
Functioning as an escalation gate; addressing or resolving customer complaints on priority in order to accomplish the customer satisfaction matrices and delight
Following-up and communicating with the customers for feedback collection
Making noteworthy contribution in engagement ideas on company's social-media pages
Partnering with cross-functional teams to keep a track of the projects including communication, technology and development
Entrusting with responsibilities of simultaneously leading customer projects using various tools
Boosting the quality, productivity, and performance of customer engagement unit by developing & formulating new processes and policies in line with the best practices
Improving the brand identity/image and visibility by collecting reviews and testimonials
Establishing and implementing attractive marketing plans for new products and services
Administering delivery of key performance targets like Customer Satisfaction, agreed SLA / TAT/ and Quality Compliance; enhancing recovery rates for continued profitability of business
Championing initiatives in improving the effectiveness of ongoing marketing campaigns/plans; also documenting the required reports
Essayed a success story in managing the customer migration functions (Infrastructure or Antivirus migrations) along with 100% achievement
Contributed towards improving the delivery of VR Migration of 190 Customer by realizing overall increase in customer satisfaction
Honored with the Best Performer Award and Appreciation Certificate for individually performing successful customer migrations
Preparing and delivering presentations to the customers pertaining to performance review and status of the operations, customer issues/resolutions and process improvements
Nurtured team to accomplish 'Best Team Communication' / 'Earning Recognition' / 'Financial Reward' from upper management
Fostering business relations and building rapport amongst the customers for repetitive business
Working with the Leaders for development of business plans to approach new prospects
Conducting RCA of client concerns in coordination with the concerned department; and tracked the status of action plans
Displaying skills in implementing customer engagement business analysis
Establishing the training programs to help the associated staff to support company goals
Conducting performance reviews and sharing critical feedback to improve overall performance
Developed comprehensive customer engagement plans, resulting in improved retention rates and increased brand loyalty.
Championed a culture of exceptional customer service within the organization, setting high standards for team performance and leading by example.
Implemented targeted outreach campaigns, leading to increased customer acquisition and long-term relationships.
Launched successful incentive programs that rewarded loyal customers while also attracting new clientele.
Identified areas for improvement in existing customer engagement processes by analyzing performance metrics and feedback data.
Ensured high levels of security with strict access controls, vulnerability assessments, and patch management.
Improved data center efficiency by implementing new monitoring tools and processes.
Notified and facilitated communication with designated personnel in event of hardware, operating system or software failure.
Managed vendor relationships for equipment procurement, ensuring cost-effective solutions without compromising on quality or performance standards.
Managed data backups for seamless disaster recovery and business continuity efforts.
Collaborated with cross-functional teams to ensure smooth operations across the entire data center infrastructure.
Assistant Manager - Sales and Service
LDS Infotech
11.2021 - 05.2022
Worked towards driving end-to-end Sales functions for the Education sector
Identified the sales opportunities, devised strategies and implemented promotional plans in collaboration with the team
Extended support towards the Sales Team to finalize customer sales and managed escalations
Delivered sales trainings to the new Joinee with full emphasis on performance improvement
Connected the customers with brands by utilizing the company selling model
Motivated the sales team and promotional team members for achievement of defined targets
Developed strong working relationships with staff, fostering a positive work environment.
Improved customer satisfaction by addressing and resolving complaints promptly.
Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
Corporate Sales Manager
Door Sabha Nigam Ltd.
12.2019 - 10.2021
Developed and sent the proposals, contracts and correspondence to facilitate the sales process
Ensured deal closure through strong client rapport and excellent product/service knowledge
Interfaced with the clients for feedback and any additional support to maximize the brand loyalty
Conferred with the Best Performer Award for proactively managing the business of banking giants: HDFC Bank, Axis Bank, ICICI Bank and others
Conducted competitor analysis in order to keep track of competitor moves and market trends
Shouldered the responsibilities of managing the audio-conferencing business for DSNL; also looking after collections of the same
Successfully exceeded the sales goals by average of 100% in 2020
Documented and maintained the sales reports and attended meetings to update the teams about new sales processes and trends
Responded to the client calls/emails, delivered front-line support for product/service transactions
Delivered excellent services to the new and existing customers by timely addressal of client issues
Business Development Manager ( Consultant )
Strad Solutions
06.2017 - 07.2019
Focused on expanding the organizational business & improved the profitability of the company along with identification and development of new streams for long-term revenue growth
Developed new accounts by utilizing the exceptional negotiation and sales closing abilities
Identified key markets and type of products in the assigned regions that provided company with a competitive advantage & improved profitability
Executed plans to reach out unexplored market segments and the customer groups using market segmentation & penetration strategies for business expansion
Identified BD opportunities and executing strategies for new client acquisition
Developed and formulated business plans to achieve the business goals and to enhance the net revenue in the market
Conducted market research and competitor analysis to keep track of market potentiality
Developed the strategic marketing plans by analyzing business, market & competitor information
Generated leads through cold calling, in-person visits and referrals
Build strong business relations with suppliers/clients to drive long-term business development
Extended support towards the sales team to drive growth and profitability
Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Assistant Collections Manager
Reliance Communications
05.2016 - 05.2017
Displayed efforts in attaining 100% collection from various HNI customers
Conducted thorough customer account reviews, identifying potential problem areas and recommending corrective actions.
Collections Executive
Sify Technology
07.2015 - 05.2016
Shouldered with the responsibilities of managing the Birla Project (worth 3 Crore); handling the collections functions; recognized and appreciated for successfully achieving the collection of INR 3 Crore within a span of 6 months
Counseled debtors on payment options and arranged installment agreements.
Customer Retention Executive
Rediff.com
08.2013 - 05.2015
Successfully handled customer renewal business; and looked after 800+ Customers
Appreciated for achieving the customer renewal and retention targets on quarterly-basis
Customer Relationship Executive
Reliance Communications
06.2010 - 12.2012
Engaged in interfacing with the customers and resolved customer complaints by answering the customers questions regarding policies and procedures
Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
Education
B.Com. - Financial Planning & Services
DY Patil University
Pune
01.2021 - 01.2022
M.Com. - Marketing, Customer Relationship Management & Research
Tilak Maharashtra Vidyapith
Pune
06-2024
Chief Business Officer & Senior Leadership Program -
IIIM Vishakhapattnam
INDIA
04.2001 -
Contact
yogita.padake@gmail.com, +91-9987878546
Personal Information
Date of Birth: 05/26/89
Marital Status: Married
Profilesummary - Summary
Credible and Influential Customer-oriented Professional, with rich industry experience spanning senior level roles in the field of Customer Engagement, ServiceDesk Operations, Business Development & Sales, Projects, Collections and Team Management.
Team Leadership: currently directing a high empowered team of 35+ Professionals towards professional growth & success.
Customer Engagement Specialist in regards to quality of interactions and daily operations, implementing customer service strategies & plans to ensure value realization as per various customer cohorts while fostering exceptional long-term partnerships.
Expertise in datacenter services, data analysis and modeling, risk assessments and utilization management.
Followed customer-centric approach: Addressed and resolved customer escalations within prescribed TATs, identified customer impacting issues, implemented solutions & improvements thereby attaining customer delight and high customer satisfaction.
Functioned as training specialist; developing training programs for the Joinees pertaining to the 'tools and software being used' and 'how to engage with customers' to improve their overall skillset.
Notable success in achieving business growth by identifying new opportunities and maximizing competitive strength for long-term success; expanded business & consistently improved profitability of the company.
Proven skills in managing communication for high priority tickets/incidents/escalations and any service disruption in infrastructure in a 24
7 environment; drove efficiency and effectiveness of the incident management process.
Skilled in communicating & closing deals with clients with proven excellence in providing solution-based approach, focused on resolving their needs, thereby creating a win-win situation for long-term client retention.
Developed sales plans, forecasts for each product based on historical data, market trends, competitive activity, promotional strategy, sales efforts, realistic costs of operating the sales force and sales promotion plans.
Certification
CUSTOMER MANAGEMENT SKILL
Timeline
Customer Advocacy Manager
Cloud4C Services Private Limited
01.2025 - Current
Customer Engagement Manager
Yotta Datacenter Services
05.2022 - 01.2025
Assistant Manager - Sales and Service
LDS Infotech
11.2021 - 05.2022
B.Com. - Financial Planning & Services
DY Patil University
01.2021 - 01.2022
Corporate Sales Manager
Door Sabha Nigam Ltd.
12.2019 - 10.2021
Business Development Manager ( Consultant )
Strad Solutions
06.2017 - 07.2019
Assistant Collections Manager
Reliance Communications
05.2016 - 05.2017
Collections Executive
Sify Technology
07.2015 - 05.2016
Customer Retention Executive
Rediff.com
08.2013 - 05.2015
Customer Relationship Executive
Reliance Communications
06.2010 - 12.2012
Chief Business Officer & Senior Leadership Program -
IIIM Vishakhapattnam
04.2001 -
M.Com. - Marketing, Customer Relationship Management & Research