Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Yogitha Kankaria

Yogitha Kankaria

Marketing
Bangalore

Summary

Dynamic and results-driven professional with experience in managing brand partnerships and alliances, affiliate marketing, and influencer marketing. Seeking a challenging role where I can leverage my skills to drive strategic collaborations and contribute to the growth of a forward-thinking organization. Excited to leverage expertise in Expansion, User Acquisition, and Retention to drive business growth.

Overview

2
2
years of professional experience
6
6
Certifications

Work History

Marketing Manager

Snitch Apparels Private Limited
07.2023 - Current


  • Spearheaded the development and execution of strategic brand partnership initiatives, resulting in a 20% increase in brand visibility and drive revenue growth
  • Collaborated cross-functionally with marketing, sales, and product teams to align partnership activities with overall business objectives.
  • Directed the affiliate marketing program, overseeing all aspects including onboarding, and performance management of affiliate partners.
  • Developed and executed strategies to expand the affiliate network, resulting in a 35% increase in affiliate-generated revenue.
  • Negotiated commission structures and incentive programs to motivate affiliates and drive desired outcomes.
  • Implemented tracking and analytics systems to monitor affiliate performance and optimize campaign effectiveness.
  • Provided regular performance reports and insights to stakeholders, highlighting key metrics and opportunities for optimization.
  • Played a key role in setting up Mobile Measurement Partnerships (MMPs) for accurate campaign measurement.
  • Worked closely with internal teams and third-party vendors to integrate MMP solutions into existing marketing infrastructure.
  • Collaborated with IT and analytics teams to troubleshoot and resolve any issues related to MMP implementation and data discrepancies.
  • Developed and implemented streamlined processes for identifying, recruiting, and managing influencer partnerships.
  • Established criteria and guidelines for selecting influencers aligned with brand values and target audience demographics.
  • Managed communication and negotiations with influencers, ensuring clear expectations and deliverables.
  • Oversaw the creation and distribution of branded content in collaboration with influencers, maintaining brand consistency and messaging integrity.
  • Monitored and evaluated the performance of influencer campaigns, providing insights and recommendations for optimization.

Assistant Manager- Brand Partnership & Alliances

Nutrabay
01.2023 - 07.2023
  • Solely driving strategic alliances with key partners Identifying, pitching, closing, and managing deals with existing & new partners.
  • Prepared a marketing presentation that provides an overview of the company and is intended to pitch to potential brands.
  • Being highly data-driven in deriving business reasoning and decisions.
  • Increasing transactions on the platform and acquiring new customers.
  • Negotiate and finalize deals with partners and alliances that benefit the company.
  • Monetizing digital inventory in a way to genertae revenue.
  • Strategic planning and Ideation of campaigns/offers basis the budgets and internal business objectives .
  • Increase brand reach out in the market to the relevant audiences and drive transactions.

Assistant Manager- Partnerships and Alliances

CoinDCX
10.2021 - 01.2023
  • Understand an audience base, identify potential partnerships, assess expansion into new category Brands.
  • Monitor & manage digital campaigns and optimize based on performance.
  • Collaborate with the cross functional team, along with the key stake holders from Marketing, Growth, Design, finance,compliance, and legal.
  • Maintain a robust relationship with external stakeholders across Fintech, OTT, Travel aggregators, Edtech & so on network of contacts.
  • Develop and implement strategies for activation and retention.
  • Work with customer service teams to ensure users issues get resolved efficiently with respect to rewards.

Education

BBA - Marketing

Shree Medha Degree College
04.2001 -

Skills

    Attention to detail

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Certification

-Marketing Analytics Mastery: Strategy to Application

Timeline

Marketing Manager

Snitch Apparels Private Limited
07.2023 - Current

Assistant Manager- Brand Partnership & Alliances

Nutrabay
01.2023 - 07.2023

Assistant Manager- Partnerships and Alliances

CoinDCX
10.2021 - 01.2023

BBA - Marketing

Shree Medha Degree College
04.2001 -

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