Yolinda Menezes
Product Marketing and Communication
Bengaluru
Summary
Experienced in branding, positioning, and storytelling to resonate with audiences. Skilled at simplifying complex products into compelling narratives that drive clarity, curiosity, and conversions. Proficient in managing stakeholders across product, sales, and client teams to align marketing efforts on-brand and revenue-focused. Recognized for delivering results in fast-paced environments, from developing GTM strategies to creating impactful collateral (decks, one-pagers, videos, case studies) to support sales and educate buyers. A strategic thinker with a proactive approach focused on achieving high-quality outcomes.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
6
6
Languages
Work History
Global Communication
Compass
01.2024 - Current
- Awarded “Emerging Leader” within 5 months for exceptional performance in cross-functional leadership, strategic marketing, and stakeholder alignment.
- Led a creative team of 3 designers and 2 copywriters to produce high-impact digital marketing assets, ensuring brand consistency and audience engagement across channels.
- Developed 30+ digital and print marketing collaterals for product launches, feature announcements, and B2B sales enablement, resulting in accelerated deal cycles and improved sales conversion.
- Designed and executed comprehensive go-to-market strategies, including product positioning, messaging, and content development for multiple tech products.
- Planned and managed corporate events, webinars, and town halls—both internal and customer-facing—reaching over 500+ participants, strengthening brand visibility and customer engagement.
- Owned internal communications strategy, crafting messaging to improve employee engagement, culture alignment, and cross-departmental transparency.
- Drove brand development and marketing communications, aligning with strategic business goals and supporting international expansion initiatives.
Communication Lead
Winobell Inc
01.2023 - 01.2024
- Sole India-based team member, independently leading marketing and communications strategy for a Salesforce consulting firm focused on the Canada and US markets.
- Owned end-to-end execution of brand communication, content development, and digital marketing initiatives, aligning closely with North American sales and leadership teams.
- Developed and implemented targeted B2B marketing campaigns, improving lead quality and driving engagement with enterprise clients across the Salesforce ecosystem.
- Created and managed content across web, email, and social channels to support business development, talent branding, and thought leadership.
Business Process Lead
TCS
01.2019 - 01.2023
- Led marketing communications, client relationship management, and process optimization initiatives for enterprise accounts across diverse domains.
- Acted as the escalation point for critical client issues, ensuring swift resolution, stakeholder satisfaction, and long-term retention.
- Designed and conducted in-house training programs to upskill team members, enhancing operational efficiency and cross-functional collaboration.
- Streamlined internal workflows and introduced process improvement strategies that contributed to measurable performance gains and delivery excellence.
- Recognized with multiple performance awards, including the prestigious “Contextual Masters Award” for exemplary contribution to process innovation and transformation, a high honor within TCS.
- Collaborated with cross-functional teams to align business goals with communication strategies, strengthening internal engagement and external client perception.
Content and Branding
Mfine
01.2018 - 01.2019
SEO and Social Media
Curejoy Inc
01.2015 - 01.2017
Academic Writer
ANSR Source
01.2014 - 01.2015
Coder
UHG
01.2013 - 01.2014
- Company Overview: Acquired Xlhealth
- Acquired Xlhealth
Education
Bachelor of Engineering - Biotechnology
Nitte, NMAMIT
01.2009 - 01.2013
Pre-University - PCMB
Alva's College
01.2007 - 01.2009
Skills
- Product Branding
- Employer Branding
- Social Media Planning
- Social Media Execution
- Sales Enablement
- Email Marketing
- Internal Communication
- Market research & analysis
- Competitor analysis
- Positioning & messaging
- Go-to-market (GTM) strategy
- Metrics/KPI tracking & optimization
- Data analysis & interpretation
- Presentation & public speaking
- Flexibility in fast-paced environments
- Experimentation mindset
Timeline
Global Communication
Compass
01.2024 - Current
Communication Lead
Winobell Inc
01.2023 - 01.2024
Business Process Lead
TCS
01.2019 - 01.2023
Content and Branding
Mfine
01.2018 - 01.2019
SEO and Social Media
Curejoy Inc
01.2015 - 01.2017
Academic Writer
ANSR Source
01.2014 - 01.2015
Coder
UHG
01.2013 - 01.2014
Bachelor of Engineering - Biotechnology
Nitte, NMAMIT
01.2009 - 01.2013
Pre-University - PCMB
Alva's College
01.2007 - 01.2009
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