Professional Summary
Overview
Work History
Education
Skills
Languages
Timeline
Personal Particulars

Yoon Chee Wai

Tong Ming Xi Pte Ltd
Jurong West
Yoon Chee Wai
4
Languages
20
years of professional experience

Valuation Specialist skilled in tone adjustment and digital content management. Delivered impactful business development and sales strategies through effective website management and innovative content solutions. Committed to enhancing brand presence and driving revenue growth.

Work History

Executive Senior advisor / Sound Specialist

7 Years 11 Months
Tong Ming Xi Pte Ltd | 09.2018 - Current
  • Initiate and negotiate B2B partnerships, referral arrangements, school collaborations, teacher networks, and other strategic business relationships.
  • Initiated and negotiated B2B partnerships, referral arrangements, school collaborations, teacher networks, and strategic business relationships to enhance market presence.
  • Identify new customer segments, market opportunities, and potential channels to expand the company's presence in the violin and string-instrument market.
  • Monitor market trends, competitor pricing, instrument demand, maker reputation, and customer preferences to support pricing and sales decisions.
  • Monitored market trends, competitor pricing, instrument demand, maker reputation, and customer preferences to inform pricing strategies and drive sales performance.
  • Identify instruments with strong commercial, professional, or investment potential and advise on their appropriate market positioning.
  • Evaluate each violin's quality and tonal potential to determine its appropriate market segment and retail price.
  • Monitor the condition and performance of instruments and coordinate setup, maintenance, repairs, tonal adjustments, and restoration when required.
  • Monitored the condition and performance of instruments and coordinated setup, maintenance, repairs, and tonal adjustments.
  • Converted technical instrument knowledge into clear commercial value, effectively communicating instrument suitability to customers for appropriate pricing.
  • Manage and maintain the company website,ensuring product information and content are accurate, current, and professionally presented.

Senior String advisor

3 Years
Tong Ming Xi Pte Ltd | 09.2015 - 09.2018
  • Handle customer feedback and resolve operational issues promptly.
  • Prepared operational reports and supported management to streamline daily business activities.
  • Develop and maintain strong business relationships with music schools, music teachers, music retailers and other key industry partners.
  • Identified new sales channels and potential business partners to expand company market presence.

String advisor

2 Years
Tong Ming Xi Pte Ltd | 09.2013 - 09.2015
  • Delivered frontline customer service and managed daily shop operations to enhance customer satisfaction.
  • Consulted parents or customer on suitable instrument based on students needs.
  • Fostered collaboration with music teachers to support student progress and engagement.
  • Processed registrations, payments and customer records accurately.

Shop Sales Assistance

3 Years 4 Months
Iknow Pte Ltd | 04.2010 - 08.2013
  • Perform daily stock count before opening the counter to ensure the stock is tally with inventory report.
  • Assist on customer for enquiries. For instance, helps them to download e-dictionary software like video, music and etc.
  • Re-allocate to different outlets every week and help to set up the counter when the company has participated in IT Show at Expo or Suntec Conventional Hall.
  • Inform head office when the stock is running low by filling up the order form and fax to inventory department.
  • Update sales report everyday and fax it to accounts department for them to calculate the commission.
  • Check and prepare the stock balance report after closing the counter.
  • Training new staff.
  • Retailing E-dictionary, camera, laptop, mp3 player, e-book, portable scanner, tablet PC, GPS

Senior Shop Sales Assistance

1 Year 11 Months
Baleno PTE LTD | 04.2008 - 03.2010
  • Assessed customer needs and preferences to recommend suitable products, enhancing overall shopping experience in a retail setting.
  • Managed daily shop-floor sales activities, including customer enquiries, product demonstrations, fitting assistance, upselling, cross-selling, and transaction processing.
  • Achieved sales targets through effective customer engagement, product knowledge, relationship building, and sales conversion techniques.
  • Advised customers on clothing styles, sizes, materials, fit, and product suitability to provide a personalized shopping experience.
  • Built strong relationships with regular customers and encouraged repeat purchases and customer loyalty.
  • Maintained high standards of visual merchandising, product presentation, stock organization, and shop-floor operations.
  • Assisted with inventory management, stock replenishment, stock checks, and new product displays.

Operation Worker

6 Months
Singapore Safety Grass PTE LTD | 10.2007 - 04.2008
  • Operated and assisted with glass manufacturing and production equipment according to established procedures and safety requirements.
  • Supported daily factory production operations, ensuring products were processed efficiently and according to production schedules.
  • Performed quality checks and visual inspections to identify defects, damage, or irregularities in finished and semi-finished glass products.
  • Assisted with machine setup, material handling, loading, unloading, and production line operations.
  • Monitored production processes and reported equipment issues, product defects, or operational problems to supervisors.

Kitchen Assistance

11 Months
Boon Lay Raja Sea Food Restaurant | 09.2006 - 08.2007
  • Assisted chefs and kitchen staff with daily food preparation, cooking support, and kitchen operations.
  • Prepared and organized ingredients, including washing, cutting, portioning, and basic food preparation.
  • Maintained high standards of cleanliness, hygiene, and food safety in the kitchen and food preparation areas.
  • Assisted with dishwashing, cleaning equipment, utensils, work surfaces, and kitchen facilities.
  • Supported the kitchen team during busy service periods to ensure food was prepared and served efficiently.
  • Assisted with stock handling, receiving deliveries, storing ingredients, and monitoring inventory levels.
  • Followed kitchen procedures, food safety requirements, and instructions from chefs and supervisors.

Education

SPM - O level

SEKOLAH MENENGAH KEBANGSAAN KAMPAR
GPA: 4C,4D(SPM) O level

Skills

Microsoft Word and Excel
Tone adjustment
Website management
Market analysis
Interpersonal skills
Operations management
Executive support
Product video production
Tone assessment

Languages

Mandarin Spoken 10 Written 9
English Spoken 9 Written 7
Bahasa Malaysia Spoken 7 Written 8
Cantonese Spoken 10 Written 8

Timeline

Executive Senior advisor / Sound Specialist

Tong Ming Xi Pte Ltd
09.2018 - CurrentRead More

Senior String advisor

Tong Ming Xi Pte Ltd
09.2015 - 09.2018Read More

String advisor

Tong Ming Xi Pte Ltd
09.2013 - 09.2015Read More

Shop Sales Assistance

Iknow Pte Ltd
04.2010 - 08.2013Read More

Senior Shop Sales Assistance

Baleno PTE LTD
04.2008 - 03.2010Read More

Operation Worker

Singapore Safety Grass PTE LTD
10.2007 - 04.2008Read More

Kitchen Assistance

Boon Lay Raja Sea Food Restaurant
09.2006 - 08.2007Read More

SEKOLAH MENENGAH KEBANGSAAN KAMPAR

SPM from O level
Read More

Personal Particulars

  • Name: Yoon Chee Wai (Edwin)
  • Fin No.: G7910017Q (WP)
  • Age: 38
  • Gender: Male
  • Date of Birth: 1988-05-13
  • Race: Chinese
  • Nationality: Malaysian
  • Marital Status: Single
  • Address: Blk 835 Jurong West ST 81 #02-41,S(640835)
  • Contact Number: 84994741
  • Email address: edwinyoon.sg@gmail.com
Yoon Chee Wai