YOUNESH JAYARAMAN
Hyderabad
Summary
Dynamic Measurement and Reporting professional with 5 years of experience at Accenture, including over 3 years specializing in data-driven marketing insights, campaign performance management, measurement, and budget optimization. Proficient in Google Analytics and performance analytics, with a proven ability to translate complex data into actionable insights that drive campaign effectiveness, strategic decision-making, and business growth across global markets.
Overview
4
4
Languages
5
5
years of professional experience
Work History
Measurement Analytics - Ad Measurement Analyst
Accenture
Hyderabad
07.2023 - Current
- Managed and executed 700+ marketing measurement studies for global clients across APAC, EMEA, LATAM, and North America, consistently meeting SLA requirements.
- Evaluated key marketing KPIs including CTR, ROAS, conversion rates, and campaign effectiveness to support data-driven decision-making.
- Analyzed campaign performance using Facebook Ads Manager, Google Analytics, SRT, and Facebook Business Tools to generate actionable optimization insights.
- Orchestrated campaign setups for brand awareness and conversion lift studies, ensuring statistical significance and robust measurement frameworks.
- Optimised study effectiveness by targeting 15% improvement in effect sizes, strengthening the reliability and quality of campaign insights.
- Monitored campaign spend and data collection throughout study lifecycles, maintaining budgets within ±5% adherence and ensuring data integrity.
- Improved study execution efficiency, contributing to a 20% reduction in study completion time compared with previous cycles.
- Led cross-functional initiatives as a primary point of contact, aligning stakeholders and implementing strategic adjustments that drove a 12% improvement in campaign effectiveness.
- Conducted A/B testing, audience analysis, and email strategy optimization to identify performance trends and growth opportunities.
- Mentored and onboarded new team members while collaborating with global Account Managers and cross-functional teams to strengthen team capability and marketing strategies.
Manual Tester - QA Analyst
Accenture
Hyderabad
07.2021 - 06.2023
- Conducted various phases of testing such as test design, test execution, test planning and bug reporting.
- Executed various testing types, including user acceptance, unit, system, ad-hoc, compatibility, regression, and smoke testing, to validate application functionality and performance.
- Utilised project management tools like Jira and Bugzilla for tracking and managing testing progress and issues.
- Conducted thorough module audits and delivered targeted knowledge transfer sessions, increasing team proficiency in all application modules by 40%, while consistently identifying high-severity bugs that improved overall product quality.
- Contributed to various stages of testing processes to ensure software quality. - Test Design, Test execution, Test planning and Bug Reporting.
- Experience in writing and modifications of Test cases in test case management tools.
- Demonstrated familiarity with project management tools to track project progress effectively. such as Jira, Bugzilla.
Education
Electronics and communication engineering -
ST Martins Engineering College
Hyderabad11-2020
Intermediate -
Narayana Junior College
Hyderabad06-2016
SSC -
Siddhartha High School
Hyderabad06-2014
Skills
- Google Analytics
- Meta Ads Manager
- SRT
- FB Business Tools
- A/B Testing
- SQL
- Excel
- Test Case design
- Jira
- Scrum
- Project Coordination
Languages
Tamil
Elementary
A2
English
Advanced
C1
Hindi
Advanced
C1
Telugu
Proficient
C2
Timeline
Measurement Analytics - Ad Measurement Analyst
Accenture
07.2023 - Current
Manual Tester - QA Analyst
Accenture
07.2021 - 06.2023
Electronics and communication engineering -
ST Martins Engineering College
Intermediate -
Narayana Junior College
SSC -
Siddhartha High School