Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
Timeline
Generic

Yuga Kembhavi

Mumbai

Summary

Strategic and analytical marketing professional with experience across consumer insights, brand strategy, digital marketing and sales leadership. Proven success in delivering data-driven campaigns, improving customer acquisition and supporting global branding initiatives. Backed by international exposure from Oxford and Cambridge certifications and currently working at Procter & Gamble India. Passionate about applying insights and innovation in strategic partnerships, co-branded initiatives and market expansion through high-impact alliances

Overview

4
4
years of professional experience
1
1
Certification

Work History

Area Sales Manager

Procter & Gamble (P&G)
Mumbai
05.2025 - Current
  • Managing distributor and chemist engagement across 250+ healthcare outlets, supporting execution of P&G Health's field strategies.
  • Assisting with brand detailing and awareness-building among healthcare professionals (HCPs) in assigned territory.
  • Tracking primary and secondary sales data to support performance reviews, territory coverage plans and SKU-level distribution analysis.

Consumer Insights & Market Intelligence Extern

Beats by Dre, Apple Inc.
Los Angles - Remote
08.2024 - 12.2024
  • Conducted primary research with 100+ Gen Z consumers to evaluate brand perception, improving brand preference by 10%.
  • Collaborated with cross-functional teams to execute sentiment-based campaign adjustments, enhancing ad effectiveness by 25%.
  • Benchmarked five competitors to drive positioning strategies for new product lines.

Marketing and Branding Intern

Nestlé India
Pune
05.2024 - 07.2024
  • Designed and launched regional marketing campaigns, increasing customer acquisition by 25% and sales by 15%.
  • Led promotional event activations that boosted engagement by 30%.
  • Aligned local brand strategy with broader market trends through data-led analysis.

Project Manager (Marketing)

Luxury Landscapes Pvt. Ltd.
Pune
08.2021 - 10.2023
  • Managed end-to-end project delivery for luxury landscape solutions, achieving 100% client satisfaction.
  • Executed strategic campaigns that expanded brand visibility by 35% in a niche premium market.
  • Conducted post-COVID trend analysis to redefine messaging and boost ROI by 15%.

Market Research Intern

Linde plc
Vietnam - Remote
04.2021 - 06.2021
  • Conducted competitor benchmarking and demand forecasting to support strategic planning, improving forecast accuracy by 10%.
  • Developed reports on post-COVID consumer trends and low-carbon tech adoption.
  • Assisted in formulating regional GTM recommendations based on in-depth research.

Education

MBA - Marketing & Strategy

International Management Institute (IMI)
New Delhi
03-2025

BBA - International Business

MIT College of Management
Pune, Maharashtra
07-2021

Macroeconomics Certification Course

University of Oxford
Somerville, Oxfordshire
01-2019

Business & Entrepreneurship

University of Cambridge
Hughes Hall, Cambridgeshire
01-2019

Skills

  • Market Research & Consumer Insights
  • Brand Positioning & Messaging
  • Campaign Planning & Execution
  • Digital Marketing & Performance Analytics
  • Strategic Alliance & Partner Marketing
  • B2B Marketing & Partner Enablement

Certification

  • Digital Marketing Certification – Engage7X Academy
  • Strategic Brand Management – Engage7X Academy
  • Marketing Live Project – Phoenix Global (Product Rebranding & Market Research)

Accomplishments

  • Second Runner-Up – Mergers & Acquisitions Case Competition, Fore School of Management (2023)
  • Best Speaker & Second Runner up Trophy – Inter-College Debate Competition (2019)
  • Selected Finalist – Johnson & Johnson Crackathon (2023)
  • Case Competition Participant – Asian Paints Cognoscenti, Marico Over the Wall, KJ Somaiya Equity Research

Affiliations

  • Volunteered with outreach programs supporting acid attack survivors, contributing to awareness campaigns to restore dignity and purpose.
  • Actively pursue physical wellness through kickboxing, swimming and basketball.

Projects:

Go-to-Market Strategy – Launched campaigns with measurable KPIs in India’s Western region.

  • Global Brand Strategy – Collaborated on international campaigns, driving a 15% boost in brand recognition.
  • Digital Transformation Research – Studied impact of digital evolution on consumer behavior for strategic planning.
  • Strategic Partnership Mapping – Identified ecosystem partners and contributed to joint engagement strategies during externship and live projects.

Timeline

Area Sales Manager

Procter & Gamble (P&G)
05.2025 - Current

Consumer Insights & Market Intelligence Extern

Beats by Dre, Apple Inc.
08.2024 - 12.2024

Marketing and Branding Intern

Nestlé India
05.2024 - 07.2024

Project Manager (Marketing)

Luxury Landscapes Pvt. Ltd.
08.2021 - 10.2023

Market Research Intern

Linde plc
04.2021 - 06.2021

MBA - Marketing & Strategy

International Management Institute (IMI)

BBA - International Business

MIT College of Management

Macroeconomics Certification Course

University of Oxford

Business & Entrepreneurship

University of Cambridge
Yuga Kembhavi