Yuganti Padwalkar

• Boosted brand awareness and lead generation through strategic internal and external marketing campaigns.
• Managed budgets, directing resources toward high-impact initiatives aligned with business goals.
• Led social media strategy, including content creation, scheduling, community management, and paid campaigns on Meta (Facebook, Instagram).
• Executed Below-the-Line (BTL) activities, enhancing brand visibility through on-ground activations and promotions.
• Organized community-building events at COVIE properties, creating memorable experiences for residents.
• Launched successful retention and referral programs, increasing customer retention and generating new leads.
• Developed and oversaw engaging content for blogs, newsletters, social media, and internal communications.
• Managed media relations, influencer partnerships, and PR initiatives to strengthen brand reputation.
• Led website strategy, collaborating with designers and developers to optimize usability, responsiveness, and SEO, driving conversions.
• Supervised a team of 4, ensuring alignment on all marketing and communication goals.

Key Achievements:

1. META campaigns yielded at ROAS of 9.18%.
2. Increased lead generation by 20% through effective BTL activations in corporate parks and student hubs.

3. New website boosted our lead generation by 7% in five months, demonstrating the effectiveness of our design and framework.
4. Launched a successful referral program that contributed to a 12% increase in resident sign-ups over six months.

5. Collaborated on design and execution of a retention scheme that reduced churn rate by 30%.

• Develop strong connections with prospective clients to understand their needs and drive business opportunities.
• Collaborate with clients to analyze their unique challenges and create tailored solutions.
• Assess clients’ digital presence, offering actionable insights to enhance their online strategies.
• Design and implement digital media strategies that meet clients’ objectives and expand their reach.
• Support the creation of engaging content for print and social media, ensuring brand alignment.
• Deliver valuable recommendations for optimizing digital presence and market positioning.

• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business
• Implemented and developed operational standards, policies and procedures
• Communicate client briefs and ideas to design team for creative development.
• Increased customer satisfaction with timely project deliveries and seamless communication
• Negotiated high-value contracts with new suppliers, securing better pricing and terms, which improved profit margins

• Responsible for developing key education clients and other relevant clients within the Education vertical.
• Multi-disciplinary Media Marketing profile, including Print ad sales, Air time sales, Digital media sales BTL Activations
• Responsible for planning and implementation of B-Focused feature
• Responsible for School pulse feature in Westside plus.

• Responsible for part of Auto, Education, FMCG, Real Estate and Industrial category.
• Generate sponsorship avenues for in house events conducted by HT & HH.
• Participated in team-building activities to enhance working relationships.
• Offered friendly and efficient service to customers, handled challenging situations with ease.

• Responsible for Travel and Services category.
• Selling 360 degree solutions to clients combining print and digital.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Resolved conflicts and negotiated mutually beneficial agreements between parties.
• Awarded as a Top Performing Employee for AY 13-14

• Responsible for Health & Pharma and Jewellery verticals
• Successfully conceptualized and incepted Femina Recipes, Femina Jewellery Catalogue, single client Jewellery magazine and health supplement.
• Working on special features to garner additional revenues.

• Understanding the media requirements of clients particularly in the FMCG category with respect to Print
• ·Providing creative media solutions and communication plans to clients which include : Print innovations, Events, Special features

• Responsible for marketing and sales of Jabalpur Group of Dainik Bhaskar, the leading daily in Madhya Pradesh.
• Maintaining effective relations with agencies particularly in key accounts category with respect to Print