Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
Generic
Yusuf Anwar

Yusuf Anwar

Digital Marketing Professional
Noida

Summary

As a seasoned Programmatic Account Manager, I bring a track record of driving tangible results and applying analytical rigor within the digital advertising domain. My proficiency in programmatic advertising is underscored by a history of successfully managing and optimizing campaigns, ultimately yielding substantial returns on investment for clients. I specialize in harnessing data-driven insights and state-of-the-art ad tech platforms to precisely target relevant audiences. My strengths extend beyond campaign management; I am adept at cultivating enduring client relationships and seamlessly coordinating with diverse teams to ensure flawless execution that surpasses performance benchmarks. My proactive approach to problem-solving, coupled with a keen eye for industry trends, consistently enables me to achieve exceptional results in the ever-evolving landscape of programmatic advertising.

Overview

9
9
years of professional experience
4
4
Certifications

Work History

Sr. Client Experience Manager

Oracle
9 2023 - Current
  • Enable customers on OA products and configure purchased/subscribed offerings, ensuring seamless integration and optimal utilization.
  • Educate customers about product features and benefits through comprehensive product demonstrations, showcasing command of product knowledge.
  • Build trust with customers, serving as a trusted advisor and assisting in selecting the right campaign solutions, fostering relationships across all levels of customer organizations.
  • Manage complex technical requirements and integrations, acting as a technical project manager and leading the resolution of customer bugs/issues.
  • Cultivate power users of OA offerings by fostering continuous partnerships with customers, increasing utilization and driving value.
  • Proactively generate innovative insights to enhance product stickiness and demonstrate the value of OA products through sales enablement collateral.
  • Conduct quarterly business reviews and client education programs, analyzing performance trends and making partnership recommendations.
  • Collaborate with Oracle technical support teams on new integrations to ensure positive client experiences and decrease time to value.
  • Maintain monthly client health reporting to formulate risk mitigation strategies, ensuring ongoing client satisfaction and retention.
  • Evangelize new product features to boost adoption, track success via engagement performance indicators, and act as a subject matter expert on OA's products and industry positioning.

Account Manager

Adobe
01.2020 - 09.2023
  • Collaborated closely with Onshore Client Partners on Pre Sales & Proof of Concept initiatives
  • Successfully delivered 3-month POC results, including Head-to-Head tests with DV360 & TTD, highlighting the advantages of Ad Cloud as a superior DSP
  • Prepared detailed media plans for advertisers, incorporating Upper Funnel, Mid Funnel, and Lower Funnel strategies to optimize campaign.
  • Collaborated closely with Brand safety partners including MOAT, IAS, DoubleVerify to ensure advertiser compliance.
  • Worked closely with Grapeshot (Contextual Partner) to develop contextual strategies for brands.
  • Led client communication throughout the entire campaign lifecycle.
  • Conducted risk assessments for brands and devised strategies based on RAG Status.
  • Successfully upsold various solutions, demonstrating the value of stacked solutions such as Analytics, Audience Manager, and DCO within the Programmatic stack.
  • Managed contract renewals with agencies and brands.
  • Upscale clients on cookieless strategies by highlighting the benefits of 1st Party authenticated users (RTCDP Certified).
  • Provided analytics insights to Campaign Managers to optimize ROI for brands.
  • Managed agency relationships to drive product adoption, DSP & Analytics usage, and upsell of various advertising solutions including DCO, Audience Manager, CTV, Audio, and Native.

Campaign Manager

Adobe
05.2017 - 12.2019
  • Spearheaded the inaugural training initiative on Tubemogul following its acquisition by Adobe, being the first to undergo training in the US
  • Established and led the DSP Campaign Management Team for EMEA & NA across Noida & Bangalore location
  • Provided dedicated service to numerous strategic accounts in the EMEA region, engaging directly with clients and agencies while fostering internal partnerships
  • Conducted comprehensive data analysis spanning Adobe Ad Cloud and Analytics to formulate optimization strategies and devise solutions for complex campaigns
  • Proactively addressed pacing and performance fluctuations for assigned accounts within my pod
  • Effectively identified and communicated critical client issues to relevant stakeholders and cross-functional leaders
  • Played a key role in office hours, ensuring campaign setups were optimized and providing troubleshooting support to clients
  • Identified client training needs and product enhancements, collaborating with internal partners to deliver tailored solutions
  • Worked closely with application engineering to identify and resolve issues and bugs, maintaining transparent communication with clients throughout the resolution process
  • Collaborated with Product Management and other teams to define features and enhancements aimed at improving platform functionality.
  • Conducted Quarterly Business Reviews with clients to review performance and discuss strategic initiatives
  • Facilitated communication with various publishers & SSPs such as SpotX, Freewheel, and Xandr for troubleshooting purposes

Associate Consultant

Adobe
04.2015 - 04.2017
  • Overseeing DSP client management in regard to trafficking activities
  • Coordinating closely with the onshore campaign management team
  • Integrating ads with third-party trackers to ensure brand safety and enable third-party tracking
  • Participating in client calls alongside the onshore team
  • Managing search clients utilizing platforms like AdWords and AMO (Adobe Media Optimizer)
  • Collaborating with campaign managers to prepare comprehensive campaign reports

Ad Operations Executive

VDX.tv
5 2013 - 4 2015
  • Oversight of all trafficking matters with involvement in issue resolution processes.
  • Analyzing and monitoring campaign performance metrics. Generating campaign performance reports.
  • Utilizing internal reporting tools such as TFR (Tribal Fusion Report
  • Conducting Quality Assurance (QA) on trafficked campaigns.
  • Troubleshooting and resolving internal and external issues linked to ad campaigns.
  • Monitoring communication channels with sales representatives and support teams.
  • Managing the administration of all online campaigns to ensure timely implementation per schedule.

Ad Operations Associate

VDX.tv
6 2011 - 4 2013
  • Proficient in Web Trafficking
  • Experienced in Troubleshooting Display Ads
  • Conducted troubleshooting for all client creative issues and developed specifications
  • Analyzed campaigns to identify opportunities for efficiency improvements in traffic management
  • Conducted tests on ad creative to ensure compliance with site specifications
  • Optimized ad campaigns to ensure full delivery and maximize revenue
  • Skilled in Mobile Web and In-app ad management, including testing new rich media advertising products

Education

B.Com -

Monad University

Skills

    Stakeholder Management

    Client Communication

    Microsoft office

    MOAT Analytics

    Adobe Adcloud Advertising

    Digital Marketing

    Programmatic

    Brand Safety

    Adobe Analytics

    Account Management

    Ad Operations

    Performance Marketing

    Social Advertising

    Search Engine Marketing

    Grapeshot

    RTCDP (Real Time Customer Data Platform)

    Google Adwords

Certification

Adobe Advertising Cloud DSP

Personal Information

  • Place of Birth: Patna
  • Date of Birth: 06/14/1987
  • Nationality: Indian

Timeline

Account Manager

Adobe
01.2020 - 09.2023

Campaign Manager

Adobe
05.2017 - 12.2019

Associate Consultant

Adobe
04.2015 - 04.2017

Sr. Client Experience Manager

Oracle
9 2023 - Current

Ad Operations Executive

VDX.tv
5 2013 - 4 2015

Ad Operations Associate

VDX.tv
6 2011 - 4 2013

B.Com -

Monad University
Yusuf AnwarDigital Marketing Professional