Yuti Sharma

• Developed and implemented strategic business plans to drive growth and profitability.
• I represented the organization at conferences and trade shows, such as CPHI-PMEC and Innopak India.
• Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
• Identified and pursued new business opportunities to expand market presence and revenue streams.
• Collaborated with external vendors to negotiate contracts that met company requirements while minimizing costs.
• Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
• Resolved customer inquiries and complaints requiring management-level escalation.

Collaborated with authors, societies, and editorial teams across dermatology, oncology, cardiology, neurology, obstetrics and gynecology.

• Cultivated strong relationships with top oncologists across India, driving significant growth in sales volume for Brand Versavo.
• Regularly analyzed sales metrics, customer feedback, and market trends in weekly strategy meetings.
• Coordinated tactical planning and execution with team members.
• Coordinated with sales, marketing, and support teams for timely and budget-compliant product launches.
• Communicated effectively with team members to deliver updates on sales milestones and deadlines.
• Contributed to building a high-impact product roadmap in an agile environment.
• Managed budgeting processes to ensure positive P&L forecasting for Brand Versavo.
• Utilized data-driven approaches to increase market penetration.
• Assessed fresh avenues for improving business approach in Versavo PMO discussions.
• Monitored market trends and competitor performance to update promotional strategies.
• Maintained positive vendor relations to build strong partnerships.

• Formulated decisions using an enhanced channel mix to hone in on the customer's entire journey.
• Oversaw a portfolio of breast, gastrointestinal, colorectal, hepatocellular carcinoma, and lung cancer treatments valued at INR 20 crore.
• Spearheaded patient support and assistance program 'SANKALP-WE CARE' for cancer patients.
• Accelerated delivery of new digital initiatives.
• Conceptualization of a new initiative for breast cancer awareness in Indian women through the "PROTHSAHAN" FB Live session, including breast cancer survivors, with the first session featuring the first lady IPS officer, Kiran Bedi.
• Developed Breakthrough Campaign for Screening of Breast Cancer Patient with Niramai No Touch Screening Camps in Tier-2/Tier-3 towns- HER CAMPAIGNS
• Secured a significant audience with 300,000 total views and 60,000 unique views through Facebook Live discussions on Covid-19 and cancer featuring a leading oncologist from India.
• Panel Discussion on FB Live: 4 Panels with 16 Top oncologists across India Discussion on Liver cancer Awareness in association with IHW Council, Total Reach- 60K, Views: 10K.
• Colonnect Digital ISP organized on updates in mCRC with International Speaker Prof.Eric Van Cutsem, Belgium: more than 150 oncologists were present as live Audience for session.
• Radio & FB-Digital dual Connect Program for Lymphoma Awareness Month and World Cancer Day with reach more than 70K and unique views crossing 10K. (New Initiative Conceptualized and Executed at Lupin Oncology).
• Appreciation from UICC (Union for International Cancer Control) for digital participation to spread awareness about cancer on World Cancer Day-4th February 2021 in India by creation of more than 650 Digital & Personalized, message driven Poster of Oncologist in India.
• Created product positioning strategies designed to achieve optimal market penetration.

• Oversaw Lung Cancer and GBM Portfolio, including Chemotherapy Injectable, valued at INR 30 Cr in India.
• Advanced ranks to top three among competitors.
• Appreciated as “Responsibility Centered” by HR team.
• Articulated value and positioning to sales team.
• Secured first position in Mexathalon event hosted by Marketing Excellence Team at Cipla.
• Executed branding initiatives for Erlocip, Gefticip, Temoside and Paclitaxel.
• Formulated branding strategies to expand oncologist engagement.
• Enhanced team's capabilities through development of engaging sales resources.

• Business development for new, innovative technology – 'CANscript Technology'.
• Breakthrough of new accounts, government, and private hospital.
• Client correspondence and networking externally to build and leverage relationships.
• Managed customer relations on an ongoing basis to maximize customer retention.
• Delivered superior customer service to strengthen relationships and drive future business revenue.

• Developed and implemented strategies for new product launches.
• Streamlined dissemination of updated product information and new pipeline developments.
• Implemented a targeted plan to enhance product longevity and market presence of Afinitor, Sandostatin LAR, and Femara.

• Regularly exceeded established sales targets for Solid-1 Team.
• Provided scientific assistance to customers with up-to-date information.
• Cultivated and sustained robust professional relationships within the designated region with top oncologists.
• Elevated group performance within fast-paced workplace.
• Established strong customer connections for sustained business growth.
• Maintained comprehensive records of daily activities in online customer database.
• Secured 3rd prize for innovation through poster presentation at annual sales meeting during Jan'13.
• Recognized with Best Product of the Year in 2013 for Femara.
• Recognized with Best Zone of the Year Award, West Zone, in 2013.
• Awarded Bronze certificate for leading sales achievements in Qtr-2 and Qtr-3.
• Recognized with a promotion at Novartis Oncology for the West Zone in 2014 as an MSL.