Yuvaraj Nathan
Perungudi
Summary
- Strategic Planning & Execution: Proven ability to set long-term goals, develop self-sustaining systems, and achieve company objectives through structured, goal-oriented approaches.
- Team Leadership & Development: Skilled at identifying individual team strengths and areas for improvement; experienced in intensive staff training to drive consistent performance and results. Strong, transparent communicator with management.
- Innovative & Positive Mindset: Ability to maintain a positive outlook, think creatively beyond routine tasks, and contribute to expanding the company's market presence through fresh perspectives.
- Comprehensive FMCG Sales & Marketing Expertise: Extensive hands-on experience in all facets of FMCG operations including distributor/Stockist appointment, team management, sales promotion, inventory handling, distribution management, and market penetration strategies.
Overview
16
16
years of professional experience
1
1
Certification
Work History
ASM
VVD & Sons
09.2025 - 11.2025
Sales Executive (TSE)
Marico Ltd
06.2023 - 08.2025
Area Sales Manager
Kaleesuwari Refinery Private Limited
12.2020 - 04.2023
Sales Team Leader (STL)
Hindustan Coca-Cola Beverages
07.2018 - 12.2020
Territory Manager
CavinKare Private Limited
04.2017 - 07.2018
Customer Executive
PepsiCo
04.2014 - 04.2017
Territory Sales Incharge
Microtek
10.2011 - 04.2014
Pre-Sales Representative
PepsiCo
06.2009 - 10.2011
Education
Digital Marketing - Government Certified Program
MSME Technology Development Centre (PPDC)
India11.2024
Bachelor of Laws (LLB) -
Sri Venkateshwara University
Tirupati01.2016
Bachelor of Arts - Political Science
Presidency College, University of Madras
Chennai01.2009
Higher Secondary (12th Standard) - Computer Science
St. Gabriel's Higher Secondary School
Chennai01.2006
Secondary School (10th Standard) -
St. Gabriel's Higher Secondary School
Chennai01.2004
Skills
- Proficient in Microsoft Office
- Advanced skills in PowerPoint
- Advanced skills in Excel
- Strong knowledge in sales data analysis
- Experienced in using SFA
- Experienced in using DMS
Roles And Responsibilities
- Planned and executed both primary and secondary sales strategies to drive growth and market share.
- Ensured Return on Investment (ROI) for channel partners through efficient business support and collaboration.
- Took complete ownership of territory performance, covering distribution, market penetration, and team management.
- Coached and guided sales team in the field to improve performance and achieve sales targets.
- Appointed new distributors and expanded market reach by creating and developing new retail outlets.
- Ensured outlet-wise execution and achievement of Quarterly, Periodic, and Daily Sales (QPDS) goals.
- Actively monitored competitor activity, cracked competitive outlets, and converted them into own business.
- Managed overall territory sales and distribution, including demand forecasting and inventory planning.
- Ensured optimal product availability and visibility at retail points through strong distribution control and team coordination.
- Implemented the '8-Step Call Process' during market visits to maintain high standards of execution.
- Consistently worked to grow market share by increasing volume and improving outlet-level efficiency.
- Handled consumer complaints effectively, reinforcing product integrity and brand value.
Summary Of Honors Achievements
- At Marico Ltd, I successfully managed sales operations with two distributors and a 12-member DSR team, consistently exceeding business performance metrics. I achieved over 105% BPM for multiple months, maintained a 100% strike rate across several consecutive months, and was recognized as a Star Performer with the NPLP (SAMPOORNA) award in July 2023. I earned a top 11 national award and was selected as one of the top three candidates for the prestigious 'Impact Master' leadership program. I also expanded market reach by adding 246 new outlets, driving incremental business growth.
- During my tenure at Kaleesuwari Refinery Private Limited, I coordinated sales efforts with nine distributors, five sales officers, and 21 DSMs. I appointed three new distributors and consistently met or exceeded ABP and VSP sales targets. Notably, I drove 300% growth in the Orysa product line over eight continuous months and added 103 new outlets, contributing to a 2% increase in incremental volume.
Certification
Digital Marketing - MSME India Certified
Personal Information
- Date of Birth : 09/29/87
- Gender: Male
- Nationality: Indian
- Father Name : Nathan(Late)
Languages
- English
- Tamil
Disclaimer
I hereby declare that the information provided above is true and correct to the best of my knowledge and belief.
Timeline
ASM
VVD & Sons
09.2025 - 11.2025
Sales Executive (TSE)
Marico Ltd
06.2023 - 08.2025
Area Sales Manager
Kaleesuwari Refinery Private Limited
12.2020 - 04.2023
Sales Team Leader (STL)
Hindustan Coca-Cola Beverages
07.2018 - 12.2020
Territory Manager
CavinKare Private Limited
04.2017 - 07.2018
Customer Executive
PepsiCo
04.2014 - 04.2017
Territory Sales Incharge
Microtek
10.2011 - 04.2014
Pre-Sales Representative
PepsiCo
06.2009 - 10.2011
Digital Marketing - Government Certified Program
MSME Technology Development Centre (PPDC)
Bachelor of Laws (LLB) -
Sri Venkateshwara University
Bachelor of Arts - Political Science
Presidency College, University of Madras
Higher Secondary (12th Standard) - Computer Science
St. Gabriel's Higher Secondary School
Secondary School (10th Standard) -
St. Gabriel's Higher Secondary School