Yuvraj Kapoor

Managed revenue and growth vertical for both Marketplace and Private label business in Fragrances and categories of Personal Care Portfolio

Grew the Fragrances category NMpool from 31% and personal care sub categories of Baby care, Bath & body and Oral care by 47%

Onboarded 100+ sellers on the platform to grow the category. Negotiated margins to increase gross margins and increase monetization revenue for the category.

Part of Beauty & Personal Care Private Brand launchpad under the direct mentorship of Senior leaders and the CMO

Brands Launched:

1. Nord

2. Aragma

3. Miyuki

The Private brands portfolio salience grew by 7% in 6 months.

Helped in developing a stronger assortment strategy for all the Private brands for 18 months to ensure a sustainable growth

Involved in the whole process of package design, consumer research, final launches and digital push for the brands. Led a team of 3 interns to manage the whole operation.

• Delivery procurement and supply chain solutions as an lead inside sale for entire US Region. Executing against all phases of pipelines, progressing deals through the sales cycle towards closing business.
• Aligned 80 Plus meetings in 6 months out of which created 10 Opportunity in Software, 6 in outsourcing and 3 in Managed services.
• Conducting secondary research into company financials, line of business, technology requirements, consulting requirements etc., to personalize prospecting efforts
• Implementing team sales programs by developing sales action plans
• Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Business Development & Advertisement:-

Managing direct revenue for the organization in term of Advertisement and Monetization Properties. Analysis of market trends in E-commerce and recommend changes or investment plans to sellers for promoting and growing their business based on market analysis and feedback.

Annual achievement for advertisement and monetization is 112% Adding 50 new sellers every month in the portfolio and retaining the old once to increase the advertisement revenue.

Work collaboratively and proactively with various departments to achieve results and company-wide success.

Customer Experience:

• Sending Installation Data to partners and aligned vendors.
• Root cause Analysis, Worked on fraudulent activities and close coordination with supply chain. Observe customer transactions to identify fraudulent activities such as account take over, friendly fraud, theft, and similar other risks.
• Monitoring Real time Complaints and Queries from customers with end- to-end resolutions
• Generate suspicious activity reports
• Social media grievances, Handling customer complaints which are directly escalated to CEO either via social media or individually to CEO and providing the needful resolution. Assessing the customer feedback, evaluating areas of, improvements & and achieving higher customer satisfaction matrices.