Zahid Shaikh

• Founded and led ZASH DESIGN, a creative agency specializing in brand development, visual storytelling, and performance-driven design solutions. Oversee a diverse portfolio of projects, collaborating with clients across various sectors to enhance brand identity and market presence. Implement innovative design strategies that have resulted in a 30% average increase in client engagement.

• In charge of all the creative requirements for the brand.
• Launched a TVC campaign in partnership with the agency, Lowe, Bangalore.
• Ideated and executed #PutHerOnTheMap, a social media campaign on Women's Day.
• Leads a design team of five members, which is in charge of overall design, brand communication, content creation, and integrated campaigns.
• Create and develop brand-building ideas across all channels: ATL, ad films, content, print, digital ads, radio spots, outdoor, social media content and campaigns, in-app design, BTL activities, and brand partnerships.
• Develop ideas and creative strategies for advertising or promotional campaigns.
• Strong understanding of ad film production and direction.

• In charge of all the creative requirements for the brand.
• Launched an integrated campaign in partnership with the agency Ogilvy, Mumbai.
• Leads a design team of five members, which is in charge of overall design, brand communication, content creation, and integrated campaigns.
• Create and develop brand-building ideas across all channels: ATL, ad films, content, print, digital ads, radio spots, outdoor, social media content and campaigns, in-app design, BTL activities, and brand partnerships.
• Develop ideas and creative strategies for advertising or promotional campaigns.
• Strong understanding of ad film production and direction.

• Leads a Grofers design team of 20+ members, which is in charge of overall design, brand communication, content creation, integrated campaigns, and the production of digital ad films for Grofers.
• Create and develop brand-building ideas across all channels: ATL, ad films, content, print, digital ads, radio spots, outdoor, social media content and campaigns, in-app design, BTL activities, and brand partnerships.
• Develop ideas and creative strategies for advertising or promotional campaigns.
• Strong understanding of ad film production and direction.
• Co-produced and directed many digital ad films.
• Produced and executed the various video content end to end for Grofers.
• Understand the entire Ad Filmmaking process and through in each and every step from Pre production to Post production.
• Overlooking Pre production to Post Production. Budgeting as per the script. Cost negotiations with external producers. Hiring the right team for the project. Initiating the agreements with vendors. Controlling and monitoring the production spends.
• Creative Supervision of the entire post production till the final delivery. (Online & Offline Editing, Music Recording, Voice Over Recording, Grading the footages)
• Successfully demonstrated taking business goals and turning them into inspiring world-class communications.
• Guide and motivate team members to enhance performance and produce quality work, and ensure that they are continuously mentored for higher level roles.
• Effectively develop cross-functional relationships with other teams to develop the communication strategy that drives compelling creative execution.

Founded Zash Design, an independent design agency built to shape India’s next generation of challenger brands. Worked closely with entrepreneurs and business leaders to translate bold business visions into powerful brand experiences.

My expertise spans Brand Communication, Visual Identity Design, Packaging Design, and Creative Direction for Campaign Shoots and Videos.

Some of the clients with whom I had the opportunity to work were: Sunflame Home Appliances, MMR Real Estate Group, Zaggle Prepaid Ocean Services, and Manpasand Beverages.

• In charge of improving the overall look, feel, and tone of the Channel Brand, LifeOK, and its properties through innovative ideas in every possible communication medium. Conceptualizing and curating ideas with strategic and creative thought leadership, and handling the production of the entire gamut of communication for the TV channel, including on-air and off-air communication with producers, copywriters, art directors, and graphic designers for TV, print, outdoor, and digital.

A versatile Creative Director responsible for leading campaign ideation and execution across digital and offline channels. He develops high-impact concepts, posters, BTL creatives, and brand communication for clients such as Kaya Skin Clinic, CarTrade.com, L&T Health Insurance, and JK Tools.

With a strong command of storytelling and visual craft, he oversees the creation of ad films, ensures consistent brand messaging, and collaborates closely with strategy, design, and production teams to deliver campaigns that are effective, engaging, and on-brand.

A Creative Director who played a key role in the rebranding of the iconic Airtel brand, ensuring seamless translation of the new identity across all creative touchpoints. Acting as a brand guardian, he maintained strict visual and communication consistency while supervising the execution of nationwide creative rollouts.

He also developed and executed campaign ideas for various telecom circles and new business initiatives, including Airtel MHealth, Airtel Money, and other emerging services, ensuring each aligned with the refreshed brand identity.

Detail-oriented, strategic, and execution-driven, he upheld the brand’s new design language while delivering impactful creative solutions across markets.

• Brands: Samsung Cell phones, Samsung 3D LED

• Brands: Videocon Home & Electronic Appliances, Future Generalli Insurance, The Economist, 9X Entertainment Channel, Sri Lanka Tourism, DHL Express Logistics, Walt Disney Television International, Reliance Mutual Fund, Nirali Cookwares, Dupont Tyvek, Dupont Teflon, Teflon Sign Solutions, Dupont Softesse, ICICI Bank, Reader's Digest, Johnson & Johnson Medical, ACG, Alembic, Micro Labs, NM Excellence, NM Medical, Nicholas Piramal, Novartis, GlaxoSmithKline, Bal Pharma, Mega Lifesciences Pty Ltd.

• Brands: Ambassador Classic, IDBI Bank, Standard Furukawa Battery (Sonic), Harvest Gold, Indian Express, Max New York Life, Aiwa Audio, Akai Television, The Park Hotels, Alliance Capital etc.