ZAID SARANG
GROWTH MARKETING MANAGER
Mumbai
Summary
Innovative Growth Marketing leader with 4 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
PERFORMANCE MARKETING MANAGER
ADbhoot
04.2024 - 02.2025
- Managed marketing campaigns internally and externally to boost brand visibility and generate leads.
- Managed 5 Cr budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Managed social media accounts, engaging with followers and creating loyal brand community.
Account Manager
The Craft Tank
12.2023 - 03.2024
- Led branding initiatives for Denver, Pintols, Fit & Flex and The Earth Collective with organic social media marketing and performance marketing
- Collaborated with brands to achieve their desired return on ad spend, reach and impressions with multiple campaigns which include topical as well as generic
- Managed product development and research as per the customer needs
- Helped Fit & Flex reach 15M views and reach with trending social media strategies and ideation
- Analyzed customer data (demographics, preferences, habits) to uncover potential markets and factors influencing product demand
Growth Marketing Manager
Rafiki Marketing
02.2022 - 09.2023
- Managed the company's social media accounts, resulting in a 20% increase in followers
- Integrated social media APIs to allow users to share content on various social media platforms
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
- Developed a content calendar and managed a team of writers to generate high-quality content that resonates with readers
- Collaborated with cross-functional teams to ensure content is aligned with business objectives
- Wrote and edited compelling content that resonated with target audiences, resulting in a 40% increase in engagement
- Implemented marketing strategies that led to 2M in total social media reach
- Succeeded in creating social media and online advertising campaign that generated enormous media buzz and increased the reach percent by 50%
- Developed a comprehensive marketing strategy that increased brand awareness and sales for brands like Belgian Waffle, Renu Oberoi Luxury Jewellery, Palmore Luxury Villas, Terra Luna, The Good Life Company, Shop The Arena and many more
- Resulting in a 10% increase in revenue and also conducted market research to identify target audiences and optimize media placement
- Adapted strategies to address changes in market conditions
- Increased sales and generated high-quality leads + more than $10M+ sales revenue using Sales Funnel Strategies
- Utilized a variety of advertising platforms like Facebook and Instagram ads, Google ads, Snapchat ads, LinkedIn ads and Twitter ads to reach desired audiences
Social Media Strategist
Hungry Bite
05.2021 - 01.2022
- Developed a content calendar and managed a team of writers to generate high-quality content that resonates with readers.
- Collaborated with cross-functional teams to ensure content is aligned with business objectives.
- Wrote and edited compelling content that resonated with target audiences, resulting in a 40% increase in engagement.
- Implemented marketing strategies that led to 2M in total social media reach organically.
- Succeeded in creating social media and online advertising campaign that generated enormous media buzz and increased the reach percent by 50%
Digital Marketing Intern
The Marketing Guru
02.2021 - 04.2021
- Created engaging content and media plans for Meta, Google, LinkedIn and Snapchat ads.
- Managed the company’s social media accounts, resulting in a 20% increase in followers.
- Helped brands brainstorming with Influencer Marketing, OOH and TV ads.
- Integrated social media APIs to allow users to share content on various social media platforms.
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly.
Education
Bachelor of Science -
Computer Science
08.2017 - 01.2021
Skills
- Performance Marketer
- Social Media Marketing
- Digital Marketing
- Sales Funnel
- Lead Generation
- Google Analytics
- SEO
- GTM
- Conversion Rate Optimization
Timeline
PERFORMANCE MARKETING MANAGER
ADbhoot
04.2024 - 02.2025
Account Manager
The Craft Tank
12.2023 - 03.2024
Growth Marketing Manager
Rafiki Marketing
02.2022 - 09.2023
Social Media Strategist
Hungry Bite
05.2021 - 01.2022
Digital Marketing Intern
The Marketing Guru
02.2021 - 04.2021
Bachelor of Science -
Computer Science
08.2017 - 01.2021
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