ZAINAB ARIF
Mumbai
Summary
I am a driven media professional with over four years of experience in content creation, branded content, project management, and marketing. My skills include managing events, social media, and influencer partnerships. I thrive in dynamic environments and am committed to delivering high-impact initiatives while engaging diverse audiences. I possess a strong work ethic, and a passion for creativity and collaboration.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Associate - Branded Content
Only Much Louder
Mumbai
04.2025 - Current
- Led and supported over six branded content and amplification campaigns across strategy, execution, and delivery.
- Successfully launched product ranges for L'Oréal (CeraVe) and Flipkart, meeting planned campaign objectives and deliverables.
- Worked on retainer clients, including L'Oréal (CeraVe) and Netflix, contributing to ongoing campaign planning, execution, and optimizations.
- Acted as campaign lead on select initiatives, collaborating closely with senior leads to ensure seamless execution
- Managed creator and vendor coordination, including cost negotiations, and timeline management.
- Partnered with A&M, production, and internal teams to maintain budgeting accuracy, trackers, and strategic alignment
- Briefed content creators, supervised shoots, ensured quality control, and followed brand mandates across all assets.
- Tracked campaign performance and supported in-flight optimizations, ensuring campaigns achieved expected reach and performance benchmarks
- Contributed strategically to pitch decks and NBDs, applying trend and platform insights
Executive - Movie Production
T-series
Mumbai
08.2023 - 01.2025
- Oversaw script breakdowns and project planning for films like Animal, Vicky Vidya Ka Woh Wala Video, and Bhool Bhulaiyaa 3
- Built and managed strong industry relationships with artists, talent agencies, and key stakeholders
- Collaborated with creative, marketing, and production teams to enhance storytelling and content alignment
- Managed talent coordination and vendor negotiations, streamlining hiring processes
- Worked with executive leadership to develop production strategies, managing budgets and promotional campaigns
- Leading music and entertainment production company
Executive Assistant (Project Management)
Meraki Films LLP
Mumbai
09.2021 - 03.2023
- Managed voice-over projects across 6+ languages for digital media
- Recruited and managed talent, hiring up to 100 artists per project
- Supported executive operations with scheduling, travel, and office management
- Monitored budgets and performance tracking for digital campaigns
- Worked on audio production using ProTools for content enhancement
- Film production and media agency
Social Media Marketing
Nua
Mumbai
03.2021 - 08.2021
- Led social media campaigns with 200K+ Instagram growth
- Managed content creation for blogs with SEO-optimized articles
- Edited and published video content for timely uploads
- Collaborated on creative projects for business growth
- Coordinated influencer partnerships to enhance brand presence
- Digital marketing and media agency
Education
Bachelor's - Mass Media
Mithibai College
Mumbai05.2022
12th - CBSE Boards
St. Raphael's H.S. School
Indore, MP05.2019
Skills
- Google Workspace and Trello
- SEO and SMM
- Creative thinking
- Project management and planning
- Adaptability and flexibility
- Canva expertise
- Branded content strategy
- Budget management
- Content marketing
- Effective communication
- Problem solving
Languages
- Hindi
- Gujarati
- English, Native
- Hindi, Native
- Gujarati, Proficient
References
References available upon request.
Accomplishments
Successfully drove significant social media growth, executed projects in three cities simultaneously, and managed major film projects that enhanced the storytelling experience.
Certification
Google's Digital Marketing & E-commerce Course: A comprehensive course on digital marketing and e-commerce by Google.
Training
- Mithibai's Annual Cultural Fest - Kshitij '19 - Marketing, onboarded two top-hierarchy sponsors through cold calling
- Media Bootcamp, focused training on media strategies and execution
Timeline
Senior Associate - Branded Content
Only Much Louder
04.2025 - Current
Executive - Movie Production
T-series
08.2023 - 01.2025
Executive Assistant (Project Management)
Meraki Films LLP
09.2021 - 03.2023
Social Media Marketing
Nua
03.2021 - 08.2021
Bachelor's - Mass Media
Mithibai College
12th - CBSE Boards
St. Raphael's H.S. School