Zameer Ahammad Shaik
Hyderabad
Summary
Highly driven Communications Specialist with an MBA in Marketing and over 17 years of experience in Corporate Communications, CSR, Events and Brand Management. Am responsible to develop and implement Talent branding, Internal and Corporate communications, events and CSR strategy to make Stellantis Digital Hub a preferred brand among our existing and prospective talent. Also spearheaded Stellantis Digital Hub's LinkedIn Social media handle and CSR activities. Areas of expertise include strategic communications, print and digital content development, media relations, employee communications, crisis communications, events and project management. I am looking for a challenging senior leadership role in Communications/Branding where I can contribute towards achieving the organization's strategic objectives while advancing my career with new learning opportunities.
Overview
19
19
years of professional experience
Work History
SENIOR MANAGER AND HEAD - BRANDING, CORPORATE COMMUNICATIONS AND CSR
Stellantis Digital Hub
Hyderabad
10.2021 - Current
- Company Overview: FCAIT Automotive India Pvt Ltd
- Build and protect reputation through internal and external communications: executive visibility & speaking engagements; PR/media relations; social media; issues management; employee engagement
- Serve as a strategic advisor to the senior management and their business teams, to develop and implement internal and external communications programs that achieve critical business objectives.
- Part of the brand re-launch team: led collateral development for all communication campaigns
- Partner with Government and Regulatory teams and other external industry associations (NASSCOM, HYSEA, T-Hub etc.) To develop proactive positions and messages on key public policy issues.
- Oversee agency to develop PR strategy
- Develop media relationships; Improved visibility; exceeded targets by securing coverage in top-tier electronic & print media with the support of Jeep PR team
- Formulate the Digital strategy for Stellantis Digital Hub
- Organizing Senior Management Townhalls and work on Executive profiling of Senior Leadership
- Organized key impactful events like Annual days and occasion-based events that would have profound positive impact on Employee Engagement
- Launched the news letter for prospective employees as well as for internal employees
- Managed 'The Hub' the intranet for effective employee communications system to distribute company news
- Prepared CEO presentations, emails and speeches geared towards external and internal stakeholders
- Led the Stellantis Digital Hub's official website and responsible for managing all revised and new content / design development
- Developed CSR strategy and managed Digital Hub's CSR portfolio through Digitization of School program
- Organized Hackathon in collaboration with IIIT Hyderabad to attract best ideas in mobility segment and talent for internships
- Strengthened relationships with universities and colleges by organizing guest lectures on technology with our leadership.
- Increased visibility for our CEO and other leadership in prominent industry forum events like NASSCOM Product Conclave, Connected Vehicles, Connected Mobility etc.
MANAGER, CORPORATE COMMUNICATIONS
Capgemini
Hyderabad
06.2014 - 09.2021
- Develop, implement and oversee the execution of all communication activities in alignment with corporate priorities
- Partner with Government and Regulatory teams and other external industry associations to develop proactive brand positioning for Capgemini Hyderabad
- Cultivate relationships with media and external influencers
- Was Company SPOC for Capgemini Hyderabad
- Proactively identify potential issues and develop action plans to address them
- Was the Crisis Action Team Coordinator: organized crisis management training and developed local crisis plan along with other stakeholders
- Developed a strategic enterprise-wide employee communications program
- Enhanced visibility of Capgemini Hyderabad Employee engagement initiatives on our intranet site
- Budgeting and planning for Branding, Marketing communication and Events
- Work closely with Leaders and Key Stakeholders from HR, Admin, Finance, IT and Delivery to develop an integrated communications plan that will create an impact for our clients and employees
- Strategize digital and social media marketing plan to support internal and external campaigns
- Manage and leverage vendors related to communications and engagement
- Organizing Senior Management Townhalls and work on Executive profiling of Senior Leadership
- Handling internal communication channels of Digital Marketing like Email mailbox of CHO, Yammer (Social network for Capgemini), Talent (our intranet portal), Screensavers, LCD displays related to Hyderabad
- Work with Events and Sponsorship team to organize job fairs and other tech events
- Manage engagement action plans as a result of the internal employee opinion survey and provide detailed insights from the staff to help create a more inclusive, innovative, and performance-driven organization
- Responsible for entire CSR activities related to Hyderabad region
- Liaison with external stakeholders (NASSCOM, CII, HYSEA and SCSC) for strengthening our relationship and build brand visibility
OTHER EXPERIENCES
Bangalore
04.2006 - 05.2014
- Developed and implemented Marketing Communications strategy
- Collateral creation: work with local communities and field offices to write compelling stories
- Developed ad campaign, brochure, branch branding/product leaflets, fact sheet, presentations etc for ERP solutions and other IT solutions
- Develop and maintain stakeholders' relations
- Content development for corporate brochure, website, guidelines, identity standards, presentations, giveaways
Education
MBA - Marketing and IT
International Institute of Information Technology
Pune, India03.2006
Bachelor of Engineering - Electronics and Communication
University of Madras
Chennai03.2004
Skills
- Internal Communications
- Employee engagement
- Brand management
- External Communications
- Branding
- Digital Marketing
- Events Management
- CSR
- Account Management
- Team Leading
- Strategy Planning and Budgeting
- Vendor/Agency Management
Accomplishments
- Have grown Stellantis Digital Hub LinkedIn followers from 0 to 5k in a year only through organic posting and now responsible to manage People section of Stellantis LinkedIn IAP handle.
- Have spearheaded the Stellantis Digital Hub website project to launch with new UI/UX design to showcase us as a mobility tech company
- Have been instrumental in developing Stellantis Digital Hub as technology brand rather than legacy Automotive brand
- Organized Hackathon in collaboration with IIIT Hyderabad to attract best ideas in mobility segment and talent for internships
- Have initiated many PR activities for our Stellantis' Leadership to ensure increased brand visibility in India
- Have created Branding initiatives for our recruitment team for Campus hiring
- Have authored posts on behalf of our leadership for prominent media channels
- Created positive social impact on society with school Digitization program through Stellantis Digital Hub's CSR activities
- Improved engagements for campaigns driven by promoting them through various channels for recruitment
Hobbies and Interests
- Hosting Events
- Reading books
- Listening to Music
- Travelling
- Table Tennis
- Networking with new people
- Volunteered CSR activities for Sevabaharathi, Nirmaan, Thalassemia Society
Timeline
SENIOR MANAGER AND HEAD - BRANDING, CORPORATE COMMUNICATIONS AND CSR
Stellantis Digital Hub
10.2021 - Current
MANAGER, CORPORATE COMMUNICATIONS
Capgemini
06.2014 - 09.2021
OTHER EXPERIENCES
04.2006 - 05.2014
MBA - Marketing and IT
International Institute of Information Technology
Bachelor of Engineering - Electronics and Communication
University of Madras
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