Zeehan D'Silva

Profile

• Team Management – Managing and coaching a 12 -member team that handles 5 states in total
• West India contributes 52% to the National On Premise Business
• Created and executed marketing strategies and alliances to generate awareness about Red Bull among target audiences and developed the image of the brand in West India
• Negotiated and executed key national contracts
• Develop and maximize utilization of the sales operation budget including monitoring trade spends, scheme spends etc.

Achievements

• Responsible for driving sales in On Premise channel across West India with a CAGR of 36%
• 2022 - 13 Million SU, Revenue of INR 162 Cr.
• 2023 - 16 Million SU. Revenue of INR 200 Cr.
• #1 Region in multiple musketeer competitions i.e DIVE, DRS & Musketeer Premier League
• Region with the highest number of Digital Posters activated

Profile

• Team Management – Managed and coached a 5-member team that handles 5 states in total
• Created and executed marketing strategies and alliances to generate awareness about Red Bull among target audiences and developed the image of the brand in South India
• P&L Accountability, budget planning & control leading to a reduction in spends year on year while increasing sales
• Review and analyze sales reports on a regular basis, identify opportunities and develop sustainable competitive sales strategy for the region

Achievements

• Responsible for driving sales in On Premise channel across South India with a CAGR of 22%
• 2018 - 2.3 Million SU, Revenue of INR 25 Cr.
• 2019 - 3.2 Million SU. Revenue of INR 35 Cr.
• Converted a declining region to the Highest growing region in 2019 and the 2nd highest contributing region at 19%
• Highest Contributing Region at 34% in 2020
  

Profile

• Worked across & propelled growth for the Western Suburbs of Mumbai in around 350 accounts
  
• Handled the biggest market in terms of volume and brand significance in the country for the On Premise channel
• Integrated deeply with the local On Premise scene, connecting with key opinion leaders and stakeholders to drive business

Achievements

• Managed sales and brand visibility – Delivered the highest volume for 2015, 2016 and 2017
• Worked on 200+ events including execution at large scale events like Coldplay, Justin Beiber, IPL, Sunburn, NH7 etc.
  

Profile

• Worked across marketing, sponsorship and IP strategies for Sunburn Festival
  
• Key roles were business development and client servicing, over a period also took on PR to get a holistic approach

• Handled the following brands Hero, Gionee, Kingfisher, Quikr, Jabong, Tuborg, Woodland, Budweiser, Red Bull, ITC, WeChat, Tata, Philips, Diageo, PepsiCo and Adidas Originals

• Making key customized presentations for brands along with integration concepts

Achievements

• Single-handedly overlooked Sponsorship and Client Servicing for the Sunburn Arena feat. Blasterjaxx Tour across 3 cities
  

• Handled other formats under the Sunburn umbrella such as Campus and Reloads in multiple tier 2 & 3 cities comprising of over a 100 events
  

• Designed Sunburn Season 8 & 9 Brand Presentations