Zeel Dharod
Marketing Manager
Mumbai
Summary
Enthusiastic and results-driven strategic marketing professional with 9 years of experience in luxury brand marketing. Proven track record of driving brand awareness, delivering exceptional marketing campaigns, customer engagement, and sales growth through innovative content creation, strategic digital marketing, and dynamic social media strategies. Skilled in executing high-impact campaigns and building lasting brand presence in competitive markets. Detailed-oriented, creative and decisive leader.
Overview
4
4
Languages
9
9
years of professional experience
Work History
Brand Marketing Manager
Crompton Greaves Consumer Electricals
07.2025 - Current
- Developed and executed integrated brand marketing strategies to enhance product visibility and consumer engagement.
- Led cross-functional teams to launch innovative campaigns, aligning with market trends and consumer insights.
- Managed brand budgets, ensuring optimal allocation of resources for maximum impact and ROI.
- Lead the planning, execution, and optimization of integrated ATL, BTL, and digital marketing campaigns to drive brand growth, and maximize ROI.
- Analyzed market data to identify growth opportunities, informing strategic decision-making for brand positioning.
- Oversaw digital marketing initiatives, leveraging SEO and social media to drive audience engagement and conversion rates.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Conducted a competitive analysis, analyzed market trends, and competitor activities to inform data-driven marketing strategies.
- Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
Marketing Manager
Automobili Lamborghini - Lamborghini Mumbai
07.2024 - 04.2025
- Managed end-to-end strategic marketing, branding, and digital initiatives for Lamborghini West India.
- Led the successful launch of the Lamborghini Urus SE, executing exclusive campaigns like Esperienza GIRO and Bull Runs, showcasing heritage and performance.
- Developed and executed high-end marketing campaigns across digital and experiential platforms, boosting customer engagement.
- Built strong customer relationships through personalized CRM strategies, managing exclusive deliveries, and increasing sales by 30%.
- Managed content creation and strategy for digital marketing, planning, and positioning the brand's heritage.
- Implemented digital marketing strategies to enhance visibility and customer engagement.
- Planned and executed prospecting activities to drive sales growth.
- Designed and managed marketing strategies for product launches, branding, and exclusive events for elite customers.
- Controlled budget allocation and resource utilization to maximize marketing ROI.
- Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
- Managed cross-functional teams to align marketing strategies with business objectives.
- Lead the planning, execution, and optimization of integrated ATL, BTL, and digital marketing campaigns to drive brand growth, and maximize ROI.
Marketing Manager
Petal Maserati India
02.2022 - 07.2024
- Developed strategic marketing plans to enhance Maserati's luxury brand presence in India, coordinating with the APAC Maserati team.
- Managed premium brand positioning through exclusive campaigns focused on performance and heritage.
- Led digital marketing, including influencer collaborations and social media engagement, targeting affluent clientele.
- Organized lead generation campaigns to attract high-net-worth prospects.
- Executed drive events and Pan-India customer engagement activities to showcase the brand.
- Planned and managed the preview and launch of the Grecale model, and the soft launch of the MC20, boosting brand visibility.
- Delivered seamless, luxury customer experiences through coordinated vehicle deliveries and CRM strategies.
- Built alliances with luxury brands and influencers to amplify Maserati's prestige.
- Managed media buying and planning on premium platforms to maximize ROI.
- Collaborated with sales teams on high-conversion campaigns tailored to elite customers.
- Boosted brand awareness and lead generation through internal and external marketing initiatives.
- Managed marketing budgets and executed strategies to increase Maserati's presence and sales in India.
- Oversaw digital marketing initiatives, optimizing online presence through SEO and content strategies.
- Cultivated relationships with key stakeholders and luxury partners to expand market reach.
Ast. Marketing Manager
Knight Fintech
08.2020 - 01.2022
- Developed and executed marketing strategies to boost brand awareness and sales for a Fintech startup through digital, print, and events.
- Led social media, SEO, SEM, and email marketing to drive leads and customer engagement while enhancing loyalty.
- Collaborated with the sales team to create aligned, impactful marketing campaigns.
Marketing Executive
ASAPP Info Global Services
07.2018 - 03.2020
- Oversee branding, promotions, and ATL/BTL activities while monitoring effectiveness.
- Develop annual marketing plans, including budgeting, strategy, and media buying.
- Coordinate with advertising, PR, and event agencies for seamless campaign execution.
- Manage event marketing, digital strategies, and partnerships to ensure brand consistency.
Account Management/Client servicing Intern
J. Walter Thompson- LUX and Sunsilk India
03.2018 - 07.2018
- Understand client deliverables and strategize with creative teams and Coordinate with clients on marketing and advertising plans.
- Manage print and outdoor ads for brands like Lux and Sunsilk and Overseen ad operations, ensuring timely and accurate execution.
Marketing Executive
TopsGrup
07.2017 - 03.2018
- Develop and execute brand strategies with market research. Manage social media content and collaborations.
- Coordinate with agencies for campaigns and creative execution. Plan events, contests, and ATL/BTL campaigns.
- Analyze brand performance and engage with bloggers regularly to execute social media campaigns.
Education
MBA - Post Graduation in Sales And Marketing
Tata Institute of Social Sciences
03.2019
Bachelor of Management Studies (BMS) - Marketing
Prahladrai Dalmia College
03.2017
12th HSC - undefined
Malini Kishore Sanghvi (Ritumbhara College)
01.2014
10th Std - undefined
St Thomas High School
01.2011
Skills
Exceptional Communication & Interpersonal Skills
Strategic Luxury Brand Marketing
Digital & Social Media Strategy
Creative Campaign Planning & Execution
Innovative Marketing & Creative Direction
Brand Development & Content Strategy
Experiential Marketing & Event Management
Dynamic Brand-Building Strategies
Optimistic Mindset & Problem-Solving Approach
Creative direction
Marketing analytics
Product launches
Agency management
Advertising campaigns
Understanding Luxury
EVENTS GLIMPSE
- Lamborghini Bull Run Glimpses - Bull Run highlights for stories, Bull Run Pune, Bull Run Mumbai
- Giro 2024 - Giro Highlights stories, Car shoot with Imperial Delhi, Esperienza GIRO 2024 glimpse, Product shoot
- Maserati Events - Maserati Drive Experience Mumbai, Cocktails and Dinner evening Mumbai, Cocktails and Dinner Exclusive evening, Exclusive showcase and Cocktails night in Bengaluru, Exclusive Delivery
- Reference of the exclusive curated deliveries - and many more are posted on Lamborghini Mumbai Instagram handle.
COLLABORATIVE EVENTS
- DLF Luxury Auto Show
- Auto De Luxe
- Auto Expo
- The Luxury Festival Delhi
- The Luxo Show - Lucknow, Pune, Mumbai
- India Luxury Summit- Mumbai
- Modern Classic Rally by Autocar India
- Lakme Fashion week
- Ajio Luxe Wkend
- Elite Magazine - We did an exclusive event with Elite Magazine in Delhi.
- Times of India - Hall of Fame
- Collaborative event with Panerai, Chanakya Mall, Zoya, Diageo, House of Creativity etc
INTERNSHIPS
- Haptik - Service Marketing (2016)
- Roman Group - Marketing (2015)
Timeline
Brand Marketing Manager
Crompton Greaves Consumer Electricals
07.2025 - Current
Marketing Manager
Automobili Lamborghini - Lamborghini Mumbai
07.2024 - 04.2025
Marketing Manager
Petal Maserati India
02.2022 - 07.2024
Ast. Marketing Manager
Knight Fintech
08.2020 - 01.2022
Marketing Executive
ASAPP Info Global Services
07.2018 - 03.2020
Account Management/Client servicing Intern
J. Walter Thompson- LUX and Sunsilk India
03.2018 - 07.2018
Marketing Executive
TopsGrup
07.2017 - 03.2018
10th Std - undefined
St Thomas High School
12th HSC - undefined
Malini Kishore Sanghvi (Ritumbhara College)
MBA - Post Graduation in Sales And Marketing
Tata Institute of Social Sciences
Bachelor of Management Studies (BMS) - Marketing
Prahladrai Dalmia College