Zeel Dharod
Mumbai,MH
Summary
Strategic marketing professional with a focus on driving brand awareness, customer engagement, and sales growth through innovative content creation, digital marketing, and social media strategies in the luxury automobile industry. Passionate about experiential marketing, digital innovation and creating unparalleled brand experiences through creative ideas
Overview
10
10
years of professional experience
Work History
Marketing Manager
Lamborghini Mumbai
07.2024 - Current
- Led the successful launch of the Lamborghini Urus SE, creating exclusive marketing campaigns and events
- Orchestrated the Esperienza GIRO event in India, providing unique driving experiences to elite 70+ Lamborghini customers
- Curated, Managed and executed Bull Runs drive events, showcasing Lamborghini’s heritage and performance
- Developed and executed high-end marketing campaigns across digital and experiential platforms
- Led social media marketing campaigns across platforms
- Built and maintained customer relationships through personalized CRM strategies and managed and executed exclusive deliveries and increased in sales
- Managed end-to-end content shoots, including concept development, coordination, and execution for marketing materials.
- Developed and executed digital marketing strategies to drive online visibility and engagement.
- Planned prospecting activities to increase sales.
Marketing Manager
Maserati India
02.2022 - 07.2024
- Developed high-impact marketing strategies to enhance Maserati’s luxury brand presence in India
- Managed premium brand positioning through exclusive campaigns, emphasizing performance and heritage
- Led digital marketing efforts, including influencer collaborations and social media engagement targeting affluent clientele
- Organized lead generation campaigns to attract high-net-worth prospects
- Executed drive events and exclusive Pan-India events for potential customers to engage with the Maserati brand
- Planned and managed the successful preview and launch of the Grecale model and soft launch MC20, enhancing brand presence
- Coordinated and managed vehicle deliveries, ensuring a seamless luxury experience for customers
- Developed CRM strategies to maintain long-term relationships with high-net-worth customers
- Built strategic alliances with luxury brands, events, and influencers to amplify Maserati’s prestige
- Managed media buying and planning across premium platforms to maximize ROI
- Collaborated with sales teams on high-conversion campaigns tailored to affluent customers
- Conducted market analysis to stay ahead of industry trends and customer preferences
Ast. Marketing Manager
Knight Fintech
08.2020 - 01.2022
- Developed and executed marketing strategies to drive brand awareness and sales for Fintech start up
- Managed brand positioning through effective campaigns across digital, print, and events
- Led social media, SEO, SEM, and email marketing to increase leads and engagement
- Implemented strategies to enhance customer loyalty and satisfaction
- Collaborated with the sales team to create aligned marketing campaigns
Marketing Executive
ASAPP Info Global Services
07.2018 - 03.2020
- Company Overview: (Smart Cities Council India and First Construction Council)
- Briefing and liaising with advertising, PR, event agencies on the conceptualization, creation, production and execution of all ATL & BTL activities and monitor effectiveness
- Manage promotions, branding, and execution of events, including ATL and BTL activities
- Develop annual promotions and events, including budgeting, strategy, and media buying
- Collaborate with advertising, PR, sales, and editorial teams to ensure brand consistency
- Create and execute marketing plans and digital strategies for smooth event execution
- Build partnerships and alliances, ensuring deliverable execution for various events
- (Smart Cities Council India and First Construction Council)
Account Management/Client servicing Intern
J. Walter Thompson- Hindustan Unilever
03.2018 - 07.2018
- Understood client deliverables and strategized with the creative and artwork teams
- Coordinated with clients to align on marketing and advertising plans
- Managed print and outdoor advertisements for Lux and Sunsilk
- Executed ad operations, ensuring timely and accurate artwork completion
- Coordinated with the language team for translations and adaptations
Marketing Executive
TopsGrup
07.2017 - 03.2018
- Develop and execute brand marketing strategies
- Conduct market research and competitor analysis
- Manage and post content on company social media accounts
- Coordinate with media, PR, UI design, and digital agencies for campaigns
- Collaborate with creative teams and agencies to meet targets
- Plan and execute social media events and contests
- Organize ATL and BTL campaigns, ensuring effective execution across channels
- Evaluate brand performance along with Customer feedback and addressing them
- Collaborating with Bloggers on regular basis for various activities
Service Marketing Intern
HAPTIK
05.2016 - 09.2016
Marketing and Business Development Intern
Roman Group
05.2015 - 09.2015
Education
MBA - Sales And Marketing
Tata Institute of Social Sciences
Mumbai, India03-2019
Bachelor of Management Studies (BMS) - Marketing
Prahladrai Dalmia College
Mumbai, India03-2017
12th HSC -
Ritumbhara College - Malini Kishore Sanghvi
01-2014
10th Std, Secondary School -
St Thomas High School
01-2011
Skills
- Good Communication and Interpersonal skill
- Luxury Brand Marketing
- Digital and Social Media Strategy
- Strategic planning and execution
- Marketing Campaigns
- Creative Direction and Out of the Box Thinking Approach
- Brand and Content Development
- Experiential Marketing and Events
- Brand-Building Strategies
- Optimistic and Problem Solving
Accomplishments
- Received 2 awards as a Top 10 Performer – Employee of the Month.
- Managed and executed 5 major events – awards, conferences, and exhibitions.
- Participated in the Personality Development Program at Dalmia College.
- Completed 6km and 10km marathons (Kutchi Visa Oswal Sports Association).
- Won 1st Prize in a Cycling Race.
- Certified in SEED (Student Enrichment and Employment Development Program).
- Managed the Food Fest at Dalmia College.
- Participated in a cricket tournament.
- Certified swimmer (Prabodhan Sports Club, Goregaon).
- Completed treks in Manali, Nainital, Bhimashankar, Lonavala, and Mahabaleshwar.
- AI development knowledge.
- Certified in Maserati and Lamborghini brand marketing.
Languages
English
Hindi
Marathi
Gujarati
Timeline
Marketing Manager
Lamborghini Mumbai
07.2024 - Current
Marketing Manager
Maserati India
02.2022 - 07.2024
Ast. Marketing Manager
Knight Fintech
08.2020 - 01.2022
Marketing Executive
ASAPP Info Global Services
07.2018 - 03.2020
Account Management/Client servicing Intern
J. Walter Thompson- Hindustan Unilever
03.2018 - 07.2018
Marketing Executive
TopsGrup
07.2017 - 03.2018
Service Marketing Intern
HAPTIK
05.2016 - 09.2016
Marketing and Business Development Intern
Roman Group
05.2015 - 09.2015
MBA - Sales And Marketing
Tata Institute of Social Sciences
Bachelor of Management Studies (BMS) - Marketing
Prahladrai Dalmia College
12th HSC -
Ritumbhara College - Malini Kishore Sanghvi
10th Std, Secondary School -
St Thomas High School
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