Zeeshan Ali
Digital Marketing Consultant | B2B Inside Sales Specialist | Growth-Driven Strategist
New Delhi
Summary
Professional Summary
Results-driven Digital Marketing Consultant with expertise in SEO, SEM, content strategy, social media management, and B2B inside sales. Skilled in lead generation, business development, and online marketing campaigns to drive revenue growth and market expansion. Adept at building strong partner relationships and leveraging multi-channel marketing strategies to maximize impact. Proven ability to collaborate cross-functionally, adapt to dynamic environments, and deliver measurable results that enhance brand visibility and business performance.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Business Head-Digital Marketing
Impulse SEO Services
05.2023 - Current
- Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 300%
- Collaborated with cross-functional teams to ensure digital marketing efforts are aligned with overall business objectives
- Spearheaded lead generation efforts through paid campaigns, leveraging platforms such as Google Ads, social media marketing, and A/B testing campaigns to attract and engage potential clients
- Directed and managed comprehensive digital marketing initiatives including SEO, social media marketing, and A/B testing campaigns, driving brand visibility, engagement, and conversion for clients
- Oversaw the development of e-commerce and WordPress websites, ensuring seamless integration with relevant platforms and optimal user experience
- Demonstrated proficiency in HTML, content management systems (CMS) such as Shopify and Woo Commerce, facilitating efficient website development and customization to meet client requirements
- Utilized lead generation strategies, including purchasing verified leads from sources like Bark, to expand the client base and drive business growth
- Leveraged AI tools and email automation platforms like Instantly.ai and SendPulse to streamline marketing campaigns and enhance lead nurturing efforts
- Managed CRM integration processes, including HubSpot, Zapier, and Hootsuite, to streamline workflows, automate tasks, and enhance customer relationship management
- Configured and optimized Google Analytics, Search Console, and Tag Manager to track website performance, analyze user behavior, and improve digital marketing strategies
- Led presales activities, including responding to Requests for Quotation (RFQ) and Requests for Proposal (RFP), as well as managing documentation and agreement processes to ensure smooth client onboarding
- Handled invoicing and financial management responsibilities, ensuring accuracy and timeliness in billing processes and maintaining transparency in financial transactions
- Managed escalations and operations, resolving client issues promptly and effectively while overseeing day-to-day business operations to ensure efficiency and productivity
Independent Business Owner
Digital Experts India
08.2018 - 03.2022
- Developed a business plan and raised initial capital from investors to launch the business
- Conducted market research and analyses to identify new business opportunities and trends
- Developed and implemented a business continuity plan that ensured business operations continued seamlessly in the event of a crisis
- Managed the end-to-end sales cycle for Digital Expert India, focusing on selling SEO, digital marketing, and web development services to small enterprises in the US and UK markets
- Led presales and inside sales efforts, engaging with prospective clients to understand their business needs, provide tailored solutions, and effectively communicate the value proposition of Digital Expert India's services
- Oversaw the preparation and submission of Requests for Quotation (RFQ), Requests for Proposal (RFP), and Requests for Information (RFI), ensuring timely and accurate responses to client inquiries and bid requests
- Managed documentation processes related to sales agreements, contracts, and service level agreements (SLAs), ensuring compliance with legal and regulatory requirements and mitigating risks associated with client engagements
- Handled finance management responsibilities including budgeting, invoicing, and payment processing, optimizing cash flow and profitability while maintaining transparency and accountability in financial transactions
- Managed day-to-day operations of the business, including resource allocation, scheduling, and performance tracking, to ensure efficient service delivery and client satisfaction
- Acted as the primary point of contact for client inquiries, feedback, and escalations, addressing issues promptly and proactively to uphold service quality and enhance client relationships
- Ensured timely and successful delivery of services to clients, coordinating with internal teams and external vendors to meet project milestones and deliverables
- Proactively identified and addressed client concerns and escalations, implementing corrective actions and continuous improvement initiatives to enhance service delivery and exceed client expectations
Global Sales Manager
Surmount Softech Solutions Pvt Ltd
01.2017 - 12.2017
- Spearheaded sales efforts targeting the North American market, driving the acquisition of web and mobile application projects as well as digital marketing and SEO solutions
- Conceptualized and executed comprehensive lead generation strategies from inception to fruition, leveraging various campaigns including email outreach, A/B testing, Google Ads, and cold calling
- Demonstrated proficiency in utilizing a diverse array of tools such as Lead411, White Pages, Yellow Pages, DiscoverOrg, and Email Hunter to identify and engage with key decision-makers and prospects
- Led demand generation initiatives to foster brand awareness and drive inbound leads, orchestrating targeted marketing campaigns tailored to specific market segments and customer personas
- Developed and maintained strategic relationships with clients and stakeholders, providing consultative guidance and delivering tailored solutions to address their unique business challenges and objectives
- Collaborated closely with cross-functional teams including marketing, product development, and customer success to align sales strategies with overall business goals and ensure seamless execution and delivery of services
- Analyzed market trends, competitor activities, and customer feedback to identify opportunities for business growth and refine sales strategies, continually seeking ways to optimize performance and maximize revenue generation
- Provided mentorship and support to sales teams, offering guidance on sales techniques, prospecting methods, and best practices for lead generation and customer engagement
Inside Sales Manager
Iron System India Pvt Ltd
11.2013 - 12.2016
- Conducted market research to identify new customer segments and generate leads for Cloud Sales, Datacentre, Azure, Salesforce CRM
- Developed and implemented strategic sales plans that increased revenue by 3% year-over-year
- Established and maintained relationships with key customers, resulting in a 58% increase in customer retention and loyalty
- Conceptualize, plan, and execute various lead generation campaigns on platforms such as LinkedIn, utilizing effective strategies to attract and engage potential prospects
- Develop and manage email marketing campaigns aimed at nurturing leads and driving conversions, ensuring alignment with company objectives and target audience preferences
- Implement A/B testing methodologies to optimize campaign performance and enhance lead generation effectiveness, analyzing results to refine strategies and improve outcomes
- Spearhead cold calling efforts to proactively reach out to prospects, effectively communicating value propositions and securing qualified appointments or generating demand for company products or services
- Leverage tools like Lead411, Zoominfo, DiscoverOrg, EmailHunter, and LinkedIn Sales Navigator to identify key decision-makers and CXO-level contacts within target organizations, facilitating personalized outreach and relationship-building efforts
- Oversee the entire lead generation process, from initial contact to conversion, ensuring the efficient management of the sales pipeline and the timely progression of qualified leads through the sales funnel
- Monitor and analyze the performance of lead generation campaigns and initiatives, generating regular reports to evaluate effectiveness, identify areas for improvement, and make data-driven decisions to optimize results
- Collaborate closely with other departments such as marketing, sales, and product development to align lead generation activities with overall business objectives and ensure a cohesive approach to customer engagement
- Provide guidance, support, and training to inside sales team members, equipping them with the skills and knowledge necessary to effectively execute lead generation strategies and achieve performance targets
Education
B.C.A - Computer Application
Prist University
Thanjavur, Tamil Nadu 02.2011 - 04.2014
Skills
Audience engagement
Digital marketing
Search engine optimization
Content marketing
Social media marketing
Email marketing
Online marketing
Marketing strategies
Market analysis
Marketing strategy
Keyword analysis
Client relationship management
Google analytics
SEO strategies
Marketing automation tools
E-commerce marketing
Email marketing campaigns
Keyword research proficiency
Campaign development
New business development
Online branding strategies
Calculating ROI
Web design principles
Certification
Scrum Master Assessments, Delhi, 05/01/24, Present, DJA-B-1-29193-0
Accomplishments
- Overhauled business pages on https://www.roman.co.uk/, increasing site visits 300% and new visitor hits 2.5M.
- Supervised team of 10 staff members.
- Achieved Top 3 Google Position by Using AI SEO Tools for Client Based in UK.
- Resolved Wordpress Website issues through AI Optimization and increase the On-Page SEO Score.
Timeline
Business Head-Digital Marketing
Impulse SEO Services
05.2023 - Current
Independent Business Owner
Digital Experts India
08.2018 - 03.2022
Global Sales Manager
Surmount Softech Solutions Pvt Ltd
01.2017 - 12.2017
Inside Sales Manager
Iron System India Pvt Ltd
11.2013 - 12.2016
B.C.A - Computer Application
Prist University
02.2011 - 04.2014