Zeeshan Imam Chowdhury
Bangalore
Summary
Over 14 years of experience in Digital Marketing, Branding, Content Creation and Customer Engagement. Expertise in developing and executing creative marketing strategies for renowned brands. Proficient in social media management, influencer outreach, and content creation. Specialized in content creation and management for B2B marketing, including website content, sales collaterals, pitch decks, case studies, and customer engagement materials. Strong skills in building and nurturing communities and customer engagement. Proven success in leading product launches, achieving high engagement, and driving business growth. Adept at leveraging media analytics to optimize campaign performance and impact. Extensive experience collaborating with cross-functional teams and external agencies for effective execution. Recognized for leadership and ability to establish strong brand identity across platforms. Award-winning professional, honored by The Drum, MUSE Creative Awards, and B2B Marketing for outstanding campaigns and influencer marketing initiatives.
Overview
16
16
years of professional experience
Work History
Content Strategy Lead (Contract)
Schneider Electric
06.2025 - Current
- Audited and restructured the social media practice, streamlining planning and content generation processes for greater efficiency and consistency.
- Leading training and upskilling initiatives to help the team adopt AI tools for faster, smarter content production.
- Collaborating with Paid Media teams to build a model for continuous competitor mapping, generating insights that inform strategy across multiple countries.
- Running in-house content production experiments to develop a more human-focused, authentic voice on social media.
Lead, Brand
Tata Business Hub Ltd.
12.2020 - Current
- Strategic Brand Development: Played a pivotal role in shaping the brand identity by collaborating closely with the CBO & CEO teams.
- Successfully implemented cohesive brand guidelines across creative, product & website divisions, ensuring a unified brand presence.
- Comprehensive Content Management: Spearheaded the development & management of website content, successfully delivering four sprints that encompassed over 100 pages. Acted as the primary bridge between product, content, and SEO teams, while also crafting impactful sales enablement collateral, including pitch decks, case studies, comparison charts, custom videos, testimonials, customer stories & event collaterals.
- Innovative Customer Engagement Initiatives: Pioneered the 'Engagement Triad,' launching a pilot program that significantly enhanced customer interaction. Established dedicated WhatsApp channels for three products, leading to the successful execution of a nurture program that boosted customer retention and also increased repeat orders using content properties like PriceUpdates, Business Mantra, Business Growth Shaala etc.
- Successful Product Launches: Directed the high-impact launch of the 'Tenders' product, successfully onboarding over 2,000 businesses. The campaign achieved remarkable reach, generating over 1 million video views and 20 million impressions, significantly elevating brand visibility.
- Dynamic Social Media & Community Building: Built and nurtured a thriving social media community of over 250,000 MSMEs organically across various platforms. Created and executed a strategic content calendar that drove 45% of the traffic to the InfoHub microsite, demonstrating the power of targeted digital engagement.
- Targeted Influencer Marketing Strategy: Introduced an innovative influencer marketing approach by implementing a cluster-based strategy. Identified and engaged top YouTube content creators, securing prominent placements in the first fold of search results, thereby enhancing brand visibility & credibility.
Manager, Social Media, PR & Influencer Marketing
Intuit
07.2019 - 12.2020
- Pioneering Social Media & Influencer Strategy: Spearheaded the entire social media strategy and influencer outreach for QuickBooks in India, serving as the sole architect behind the campaign's success.
- Strategic Product Launch Leadership: Played an instrumental role in the launch of QuickBooks Online Accountant (QBOA) in India, leading marketing and communications efforts. Collaborated with cross-functional teams to develop key messaging, test creative assets, and craft a compelling value proposition through the #DearCA campaign.
- Record-Breaking Social Media Campaign Execution: Designed and executed QuickBooks India's first major social media campaign, encompassing pre-launch buzz, launch activities, post-launch engagement, and educational content. This multi-phase campaign set a new benchmark, delivering 14 million impressions and achieving the company's best-ever quarter.
- End-to-End Video Production Management: Led the production and delivery of four high-impact brand films, contributing to script development and overseeing additional shoots to elevate content quality across the website, social media channels, and paid media platforms.
- Influencer Outreach Excellence: Directed a high-impact influencer outreach program that garnered 1.4 million impressions. Innovated with micro-influencer collaborations, driving significant engagement & brand visibility.
- Global Team Collaboration & Knowledge Sharing: Worked closely with global teams in Canada and the UK, conducting a social media landscape audit for Canada and supporting the UK team in delivering the award-winning daily live show, #AskTheExpert.
- Award-Winning Influencer Marketing Campaigns: Successfully executed the #AskTheExpert campaign over six months, securing multiple international and UK-wide awards, including prestigious accolades from the Drum Awards.
Lead, Social Media Marketing & PR
Cure.Fit (Cult.Fit)
05.2017 - 12.2018
- Innovative Social Media Branding: Orchestrated the development & execution of a distinctive social media brand identity. Employed advanced strategic approaches and data-driven insights to drive highly successful campaigns that significantly enhanced brand visibility, consumer interaction, & advocacy building a social media following of over 2Lakh with engagement rate of 5+
- Successful Campaign Execution: Spearheaded impactful campaigns for major events including year-end sales (#MyFitStart), World Health Day, Yoga Day, as well as new and product launches (#ProwlLaunch, #CultScore, #MyHappyPlace), demonstrating exceptional ability to align marketing efforts with key milestones. For e.g. close to 80M impressions for #MyFitStart which was also organically trending on New Years Day
- Advanced Social Listening Integration: Implemented & optimized sophisticated social listening tools, leading to enhanced brand monitoring capabilities & more effective engagement with the target audience.
- Strategic Influencer Partnerships: Cultivated & managed high-profile influencer relationships & brand ambassador programs, resulting in amplified brand advocacy & increased product visibility through strategic word-of-mouth promotion. For e.g.#CultScore awareness worth 50M impressions via influencer campaign.
- Effective Partnership Management: Crafted detailed briefs & evaluated external agency partners for campaign execution. Oversaw all public relations activities, achieving notable media coverage in prestigious outlets such as The Times of India (TOI) & Economic Times (ET). Directed critical media interactions during funding rounds.
- Seamless Cross-Functional Coordination: Fostered effective collaboration with cross-functional teams across Product, Technology & Business Units to fulfill comprehensive social media and public relations objectives, ensuring cohesive & impactful campaign delivery.
Manager, Marketing & PR
Melorra
10.2015 - 04.2017
- Founding Social Media Practices: Launched and established the social media function at Melorra, becoming the principal architect of content strategy, creative direction, and editorial scheduling.
- Brand Identity Development: Partnered with a top-tier branding agency to forge Melorra's distinctive brand identity, including the design of the logo, creation of the tagline, and formulation of brand personality and content guidelines.
- Strategic Performance Marketing: Directed performance marketing efforts over a seven-month period in collaboration with an agency, resulting in 20,000 app installations. Enhanced revenue by 17% through a pilot email marketing program, successfully collaborating with over ten boutique agencies.
- Transformative CRM Strategy: Spearheaded the evolution of the newsletter initiative into a robust CRM strategy. Implemented a multifaceted approach including email campaigns, in-app notifications & marketing automation, driving CRM contributions to 10% of total sales by December.
- High-Impact PR & Influencer Outreach: Orchestrated influential PR and influencer campaigns, achieving extensive media coverage in esteemed publications such as The New York Times, Vogue, Elle, Femina & Harpers Bazaar.
Account Management
22feet Tribal Worldwide
05.2015 - 10.2015
- Handled Digital marketing accounts for 3 brands: Wildcraft, Royal Challenge & Helios
- Handled campaigns on social media, website content, media buying activities, and influencer management
- Worked on optimizing channel implementation on Helios website which enabled same day delivery across Bangalore
- Handled offline work for Wildcraft which included delivering OOH campaigns as well as product catalogs
Account Manager
MSLGroup India
05.2011 - 04.2015
- Managed the social media strategy for renowned brands such as JW Marriott, Lenovo Smartphones, Himalaya Healthcare, Biocon, P&G, ING Life Insurance, Au Bon Pain, Royal Orchid Hotels, Mantri Developers, Nova Medical Centers, Vaswani Group, Infosys (Project), Vicks (Project), and Wonderla
- Specialized in building organic engagement through blog posts, tweets, status updates, pins, photos, and videos
- Planned and managed online community events, as well as ideated and created interactive apps for platforms like Facebook
- Created 'FBML' landing pages for all brands
- For Himalaya Herbals we were able to sell out flash giveaway within 48hrs, achieved through seeding in different communities and individual outreach
- Conducted the first-ever live tweet event for a Knee Surgery meant as PR stunt to create awareness for the first ever knee surgery in India
- Used live telecast on Facebook back in 2013 when it was not possible to do it natively, telecasting the annual financial results of Biocon as a unique and pioneering event
- Made MSL one of the first agencies to begin influencer outreach, initially known as Blogger outreach
- Built a large network of ~150 beauty bloggers for Himalaya Herbals, interacting with them on a weekly basis and circulating products for review to create UGC
Online Marketing Representative
ConnectFilms Pvt. Ltd.
09.2009 - 04.2011
Education
Bachelor of Science -
Bangalore University
05.2007
MBA - Marketing
Visvesvaraya Technological University (VTU)
06.2009
Skills
- Digital Marketing Strategies
- New Media Initiatives
- Search Engine Marketing
- Social Media & Influencer Marketing
- AI-Powered Marketing
- Brand Management
- Brand Strategy
- Brand Communication
- Budgeting
- Product Launches
- Campaigns & Promotional Activities
- Content Strategy & Marketing
- Performance Marketing
- Retention Marketing
- Product Marketing
- Omni-Channel Marketing
- Marketing Collateral Development
- Catalogue & Content Management
- Industry/Competitor Trend Analysis
- Keyword/Conversion Analytics
- Go-To-Market Strategies
- Click-Through-Rate (CTR) Optimization
- Cost Per Acquisition (CPA) Optimization
- Cost Per Click (CPC) Optimization
- Resource, Budget & Cost Optimization
- Team Management & Leadership
- Author
Timeline
Content Strategy Lead (Contract)
Schneider Electric
06.2025 - Current
Lead, Brand
Tata Business Hub Ltd.
12.2020 - Current
Manager, Social Media, PR & Influencer Marketing
Intuit
07.2019 - 12.2020
Lead, Social Media Marketing & PR
Cure.Fit (Cult.Fit)
05.2017 - 12.2018
Manager, Marketing & PR
Melorra
10.2015 - 04.2017
Account Management
22feet Tribal Worldwide
05.2015 - 10.2015
Account Manager
MSLGroup India
05.2011 - 04.2015
Online Marketing Representative
ConnectFilms Pvt. Ltd.
09.2009 - 04.2011
MBA - Marketing
Visvesvaraya Technological University (VTU)
Bachelor of Science -
Bangalore University
Hobbies and Interests
Graphic design, Photography, Football, Content curation
Awards
- B2B Marketing Awards, November 2020: The #AskTheExpert campaign garnered significant recognition with: Gold for Best Use of Social Media or Influencer Marketing
- Gold for Best SME-targeted Campaign
- Silver for Best Customer Engagement Initiative, MUSE Creative Awards, October 2020: The #AskTheExpert Campaign was distinguished with four MUSE Creative Awards: -> Gold for Consumer Engagement Campaign -> Gold for Social Media Campaign -> Silver for Social Media -> Silver for Social Video, The Drum Awards, November 2020: Triumphed at The Drum B2B Awards with the 'Chair Award' and 'Social Good Award' for the #AskTheExpert Campaign. Additionally, received The Drum Awards for Digital Industries (DADI) in 'Professional Services' for the same campaign, reflecting a strategic approach to digital marketing & social impact, Secured Prestigious Recognition at Big Bang Awards: Achieved a Silver Award for exemplary work on the Au Bon Pain project, showcasing creative excellence and impactful marketing., Honored in Paul Writer Hall of Fame: Earned multiple accolades, including a Silver for the Au Bon Pain Social Media Campaign, Silver for Himalaya Herbals as part of The Digiratti List, and Silver for Nova Specialty Surgery.
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