Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Zeeshan Meraj

Zeeshan Meraj

Senior Business Analyst
Bengaluru,KA

Summary

An analytics professional with 8 years of experience at Amazon, specializing in product analytics and category growth. Proficient in ETL tools (Redshift, AWS, Spark, QuickSight) to drive data-backed decisions and optimize online performance. Skilled in business analysis, stakeholder collaboration, data visualization, and process improvement to impact key business metrics.

Overview

8
8
years of professional experience
6
6
years of post-secondary education

Work History

Senior Business Analyst

Shopping Experience - Amazon Retail
12.2023 - Current
  • Developed scalable data models and dashboards to analyze customer behavior across emerging markets (MENA, LATAM, SEA), uncovering key friction points, and driving improvements to the end-to-end shopping experience.
  • Partnered with product and UX teams to translate insights into feature improvements, contributing to a 6% increase in conversion across key regions.
  • Delivered actionable insights on customer engagement, with new-to-Amazon shopping features driving a 10% increase in click-through rate (CTR) across targeted categories.
  • Utilized experimentation (A/B testing) and cohort analysis to measure the impact of UX, and feature changes.
  • Built an A/B testing dashboard to track experiments across customer and category segments. This reduced experiment failures by 60% by ensuring tests targeted the right segments, improving overall experiment success.
  • Built and maintained reporting tools and mechanisms using SQL, Excel, and AWS BI tools to surface actionable insights for international shopping experiences.
  • Translated qualitative and quantitative data into compelling narratives to influence senior leadership decisions.

Senior Business Analyst

Appstore - Amazon Device
12.2022 - 11.2023
  • Conducted competitive analysis to inform app development strategies, leading to the successful launch of features that improved market position and user satisfaction.
  • Analyzed app performance metrics, resulting in 12% increase in app downloads by identifying and optimizing key user acquisition channels.
  • Developed business cases for new app features based on user data and market research, resulting in a 15% increase in user engagement and retention.
  • Conducted in-depth analysis of app store reviews and ratings to identify trends and user feedback, leading to a 12% improvement in app ratings through targeted updates.
  • Collaborated with product management and engineering teams to define app feature requirements and prioritize development based on data-driven insights.
  • Utilized advanced analytics tools and software like SQL, AWS Redshift, ETL, Power BI, Tableau, AWS Quicksight to perform data analysis and visualization on app performance metrics and user engagement.
  • Senior Business Analyst with seven years of experience in retail and application sectors at Amazon. Expert in precise business analysis, data driven decision making, developing innovative problem-solving solutions, insightful data visualization, effective stakeholder management and process improvements to enhance business metrics.

Business Analyst

Category Management - Amazon Retail
04.2020 - 11.2022
  • Conducted in-depth marketplace analysis to provide actionable insights to leadership, guiding the strategic decision to expand into new markets which achieved a 12% increase in market share.
  • Analyzed customer behavior and feedback to identify trends and opportunities for improving customer experience. Developed data-driven recommendations for product and marketing enhancements which boosted customer satisfaction scores by 20%.
  • Analyzed purchasing trends to identify high-margin product opportunities, resulted in a 20% increase in profit margins over six months.
  • Conducted in-depth sales data analysis and leveraged retail analytics to optimize inventory and enhance promotional effectiveness, lead to a 10% increase in quarterly revenue and a 25% boost in campaign ROI.
  • Partnered with marketing and supply chain teams to synchronize product launch strategies with inventory levels, which improved product availability and reduced stockouts by 18%.
  • Executed complex, high-impact projects focused on business process improvement, leveraging automation and visualization tools for reporting which resulted in streamlined workflows and significant cost savings.
  • Prepared and delivered regular executive presentations on key performance indicators (KPIs) and strategic recommendations which enabled data driven decision-making and ensuring alignment with business objectives.
  • Developed interactive dashboards using SQL, ETL, Power BI, and Tableau to visualize KPIs, enabling retail category managers and executives to make data-driven decisions in real time.

Data Analyst

Pricing Ops - Amazon Retail
10.2018 - 03.2020
  • Monitored and analyzed Amazon's retail metrics, including sales velocity, customer reviews, ratings and product returns, to enhance product listings and promotions.
  • Performed competitive analysis to understand market positioning and adjust pricing structures.
  • Worked closely with the marketing team to analyze the impact of promotional strategies on sales performance, resulting in data-driven adjustments that boosted campaign effectiveness.
  • Identified areas where operational efficiency could be improved through automation and implemented those enhancements.
  • Utilized AWS services such as Redshift and S3 to manage and analyze large volumes of retail data efficiently.
  • Developed a data pipeline for integrating various data sources, enhancing the accuracy and timeliness of retail performance reports.
  • Developed interactive dashboards using Power Bi and Tableau to visualize key retail metrics such as sales trends, inventory turnover, and customer segmentation.

Pricing Analyst

Pricing Ops - Amazon Retail
05.2017 - 09.2018
  • Conducted in-depth analysis of pricing data to identify trends and adjust strategies accordingly.
  • Collaborated with cross-functional teams to align pricing strategies with overall business objectives.
  • Resolved pricing discrepancies by developing and implementing a standardized review process.
  • Conducted quality assurance audits on team's completed tasks to ensure accuracy and compliance with established guidelines.
  • Developed pricing dashboards in Power BI to support decision-making processes for the stakeholders.


Education

Bachelor of Engineering -

Visvesvaraya Technological University
Bengaluru, Karnataka
07.2012 - 05.2016

HSC/Intermediate -

Kendriya Vidyalaya
Bidar, Karnataka
04.2011 - 05.2012

Matriculation -

Kendriya Vidyalaya
Agra, Uttar Pradesh
04.2009 - 05.2010

Skills

  • SQL
  • PostgreSQL
  • Power Bi
  • Tableau
  • AWS Quicksight
  • AWS Glue
  • AWS Athena
  • AWS Sagemaker
  • AWS Redshift
  • ETL
  • Python
  • Microsoft Excel
  • KPI Monitoring & Reporting
  • Forecasting & Planning
  • Process Improvement
  • Stakeholder Management

Awards

  • Extra Mile Award: Created analysis driven strategy for adaptive reranking the cards in House of Cards feature across Categorical and Customer segments, leading to CTR uplift by 200bps and Add-to-cart conversion by 350 bps.
  • Stellar Award: Defined and created consolidated metric for quantifying conversion for Detail page Experiments, leading Its adoption as launch criteria, thereby avoided launch failure of 50% experiments for India and Emerging Markets.

Timeline

Senior Business Analyst

Shopping Experience - Amazon Retail
12.2023 - Current

Senior Business Analyst

Appstore - Amazon Device
12.2022 - 11.2023

Business Analyst

Category Management - Amazon Retail
04.2020 - 11.2022

Data Analyst

Pricing Ops - Amazon Retail
10.2018 - 03.2020

Pricing Analyst

Pricing Ops - Amazon Retail
05.2017 - 09.2018

Bachelor of Engineering -

Visvesvaraya Technological University
07.2012 - 05.2016

HSC/Intermediate -

Kendriya Vidyalaya
04.2011 - 05.2012

Matriculation -

Kendriya Vidyalaya
04.2009 - 05.2010

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Zeeshan MerajSenior Business Analyst