Zeeshan

Currently managing global client British Petroleum (BP), handling 4 international accounts including Germany (B2B & B2C), India, Australia, and UAE.
Responsible for end-to-end campaign management across Search, AI Max, PMax, and YouTube campaigns, each with unique objectives and targeting strategies.

Key responsibilities include:

• Budget pacing and optimization on a daily basis.
• Disapproved ads, assets, and keywords review every two weeks.
• Negative keyword conflict checks weekly.
• URL validation on a weekly basis.
• Search Query Report (SQR) analysis weekly.
• Optilog review and monthly performance reporting.
• Managing ad-hoc tasks and ensuring smooth campaign delivery across markets.

Currently handling a total monthly budget of €129,625.27

Developed and executed data-driven marketing strategies to enhance customer acquisition and retention.

• Analyzed performance metrics to optimize campaigns across digital channels, improving ROI..
• Managed budgets for various campaigns, ensuring efficient allocation of resources and maximizing impact.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Oversaw A/B testing initiatives to identify effective creative strategies and improve conversion rates.

• Analyzed search marketing data to optimize campaign performance and improve ROI.
• Developed keyword strategies to enhance visibility across search engines.
• Managed PPC campaigns, ensuring alignment with client objectives and budget constraints.
• Collaborated with cross-functional teams to implement integrated marketing strategies.
• Conducted competitor analysis to inform search marketing tactics and identify opportunities.
• Utilized analytics tools to track performance metrics and generate actionable insights.
• Executed A/B tests to refine ad copy and landing page effectiveness for conversions.

• Highly skilled SEM specialist platforms including Google Ads, Meta Ads, Apple Search Ads, and Bing Ads, TikTok Ads, LinkedIn Ads DV360, Amazon ads platforms.
• Designed, implemented, and monitored Facebook, Google, LinkedIn campaigns to maximize reach, impressions, clicks, and MQLs. Tracked, measured, and compiled comprehensive reports on a daily, weekly, and monthly basis
• Managed and allocated multi-platform digital campaign budgets to maximize ROI and achieve financial targets
• Conducted weekly and monthly client meetings to review, discuss, and adapt strategies to evolving business needs.
• Drive Client Meetings, Campaign Audits
• Media Estimations and Strategic Planning (Yearly, Quarterly, Monthly)
• Researching New Trends and Happenings in Paid Channels.
• Analyze the Competition Landscape and strategies to our advantage.
• Implemented A/B testing for ad copy and landing pages, leading to an improvement in conversion rates and a increase in ROAS.
• Familiar with using Google Tag Manager for streamlined website tag management and basic tracking functionalities.
• Client Projects Handled { Ethinos }
• Max Super Specialty Hospital
• Infodege (Jeevansathi, Naukri, Job Hai, 99acres)
• Unicharm (Mamypoko, Lifree, Sofy)
• Gulab Oils
• Aisle

• Managed and optimised PPC campaigns, achieving significant improvements in ROI and ad performance.
• Oversaw daily account activities for Google Ads and Facebook, ensuring optimal performance and achieving target KPIs.
• Maintained and monitored key metrics including keyword bids, budget caps, impression share, and quality scores, to maximise campaign efficiency.
• Conducted keyword research and analysis, identifying opportunities for growth and optimisation
• Oversaw daily account activities for Google Ads and Facebook, ensuring optimal performance and achieving target KPIs.
• Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.

• Executed PPC campaigns across various platforms, improving ad performance and ROI.
• Oversaw daily management of Google Ads and Facebook account activities.
• Monitored and optimized keyword bids, budget caps, impression share, quality scores, and other crucial metrics.
• Developed and monitored ad copies, conducting A/B testing for best click-through rates.
• Worked closely with the development team to align paid campaign strategies.
• 6 Month of Exp.

• Content Writing, Infographics Creation, Video Creation, Backlinking, canva
• Internship