Zehan Dara Patel
Business Development Manager/Marketing Specialist
Hyderabad
Summary
Creative Marketing Specialist eager to work with top clients. Decisive leader with over 10 years of experience driving company's growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns.
Overview
12
12
years of professional experience
7
7
Certifications
4
4
Languages
Work History
Marketing Specialist
IMI
Hyderabad
06.2019 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, campaigns.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Monitored social media questions and comments and appropriately responded.
- Identified appropriate marketing channels and target customers for campaigns.
- Designed and implemented advertising and public relations activities.
- Worked closely with in-house design team to develop visuals for content.
- Updated customer database and generated lists and counts for direct marketing projects.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
Product Development Manager
IMI
Hyderabad
06.2018 - 06.2019
- Distinguished product issues and gathered information on customer experiences.
- Supported future project development through drafting of marketing requirements materials.
- Approved final design and marketing materials for each product.
- Provided research and development on OTT products to showcase benefits and retain customers.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Increased Digital Product sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Continually maintained and improved company's reputation and positive image in markets served.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
Business Development Assistant Manager
IMI
Hyderabad
02.2014 - 05.2018
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Increased VAS service sales by 65% and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Business Development Specialist
IMI
Hyderabad
02.2012 - 02.2014
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Communicated with local organizations to build networks and develop leads.
- Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
- Improved sales documents with new features.
- Presented innovative digital media marketing presentations to executive decision makers.
- Expanded business through effective network development, identifying new and prospective clients.
Business Development Executive
IMI
Hyderabad
01.2011 - 02.2012
- Identified business development challenges and customer concerns for proactive resolution.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Collaborated with sales and marketing departments to support project rollout.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Pune, India 04.2001 -
Bachelors - Mechanical Engineering
Jawaharlal Nehru Technological University
Hyderabad, India 04.2001 -
Skills
Sales Strategies
Business negotiations
Promotional planning
Marketing and advertising
Market Analysis
Branding
Strategic planning
Budgeting
Campaign development
Digital marketing
Product Marketing
Business Development
Campaign management
Pricing structures
Project Management
Customer demographics
Analytics and SEO
Certification
Developing Business Acumen
Timeline
Marketing Specialist
IMI
06.2019 - Current
Product Development Manager
IMI
06.2018 - 06.2019
Business Development Assistant Manager
IMI
02.2014 - 05.2018
Business Development Specialist
IMI
02.2012 - 02.2014
Business Development Executive
IMI
01.2011 - 02.2012
MBA - Marketing
Symbiosis Institute of Business Management
04.2001 -
Bachelors - Mechanical Engineering
Jawaharlal Nehru Technological University
04.2001 -