Zenobia Sethna
L&D Professional | Presales | Instructional Design | EdTech Leader
Bengaluru
Summary
Dynamic L&D and eLearning professional with 20 years of progressive experience in instructional design, presales, content development, and project delivery in both B2B and B2C functions within leading EdTech organizations. Proven expertise in developing innovative learning solutions, driving P&L goals, managing client relationships, and leading large teams. Recognized for excellence in creating award-winning simulations and achieving high-impact training outcomes for global BFSI, IT, and analytics clients.
Overview
23
23
years of professional experience
1
1
Certification
3
3
Languages
Work History
AGM - Presales and Product Solutioning
Great Learning
03.2023 - 12.2024
- Working in Pre-sales and product design and solutioning for a new business vertical in B2B
- Secured 7+ new B2B clients, including HSBC, Barclays, and Deloitte, contributing to a 20% increase in client acquisition revenue.
- Designed tailored learning solutions aligned with client needs, achieving a 95%+ client satisfaction score.
- Created comprehensive proposals, cost sheets, and program P&L plans, enabling efficient resource allocation and project delivery.
- Led faculty sourcing team and engagement for training programs, reducing sourcing time by 50%.
- Developed 5+ innovative learning programs, driving market outreach and capturing untapped segments.
VP - Head of E-Learning
Imarticus Learning
04.2021 - 12.2022
- Manage a growing eLearning and content development practice for B2B, with a team of 30 FTE and contracted vendors, managing the entire lifecycle from Proposals, RFP/I, to servicing for a range of self paced eLearning requirements (WBT, Animations, Video shoots, Gamification, Simulations, ILT etc)
- 50+ domestic and international (MENA and Asia) clients across BFSI, Big Four Consulting, IT, Retail industries with multiple crore delivery target
- Responsibilities include:
- Business Dev support to win new business, RFP/ tenders/ Proposals
- Training need analysis, and solution design for both WBT and ILT requirements which involved thorough understanding of rapid development tools as well as LMS's used by the client
- Resource planning, budgeting, quality control
- ELearning project delivery/project management
- Vendor management and client stakeholder management
- Driving new initiatives for B2B team including LMS selection and migration, MIS
AVP - Content Head
Imarticus Learning
04.2016 - 04.2021
- Content Head role encompassed all learning content for both B2B and B2C programs including ILT, WBT, and Blended learning solutions
- This included new retail program design, online content and video creation, review of all content in retail, online, corporate business, eLearning delivery, proposal writing, corporate communications and marketing collaterals, management development and executive development program design and execution
Learning Design and Effectiveness Manager
Imarticus Learning
01.2014 - 03.2016
- Design and develop job ready and placement focused curriculum for new courses in the Banking, Finance, Analytics domains
- Responsibilities include:
- Program conceptualization, curriculum and course design
- Program Manager for our Business Analytics Professional (BAP) course
- Training Governance and Process Definition
- Overseeing Migration of Courses from an offline to online (LMS) model
- Quality Control: Content for all Deliverables
- Evaluating and Improving Learning Metrics for our Retail courses
- Managing and Enhancing End User Experience with Imarticus
Instructional Designer
Tata Interactive Systems
05.2008 - 12.2013
- Joining TIS as a lead content writer, I have worked in diverse roles and practices
- Some highlights include:
- Working on WBT projects for Indian, US and APAC clients on Telecom, Leadership, Health, Finance topics
- Designed and developed a sales simulation that won the Gold at the Brandon Hall Awards, 2011 for Best Sales Leadership training
- Working in a high pressure multi-million-dollar project for a telecom company, which culminated in a 'Star of the Practice' award
- Leading and revamping the Quality Control (QC) team
- Assisting project managers in micro-level planning, execution, and operations
- Editor of the company's Simulations newsletter, including writing original content
- High level design and Creating marketing collaterals for the TOPSIM team (www.topsim.com)
- Writing proposals, many of which ultimately won amongst the list of other bidders
Resource Executive
Hurix Systems
03.2006 - 12.2007
- I moved from a Content role to a Project Executive role in mid-2006
- At that time, Hurix was expanding rapidly and underutilization or wrongful utilization of resources was a major concern
- In this role i was directly reporting to the Practice Head and my responsibilities included:
- Resource planning and allocation
- Assisting the Practice Head in planning and operations
- Liaising with HR for screening and recruiting new personnel
- Preparing daily and monthly reports
- Ensuring compliance with set procedures (eg
- 85%+ of resources should fill the timesheet correctly)
Instructional Writer
Hurix Systems
03.2003 - 02.2006
- Working as an Instructional writer for B2B Clients across India, US, Europe, APAC on custom designed eLearning courses (Storyline/ WBT, ILT) using Rapid development tools
Internship - Content Writer
01.2002 - 01.2003
- As part of my 1-year internship for my GNIIT degree, primarily involved in e-learning for technical courses or technical documentation
Education
Bachelor of Commerce (B.Com.) - Economics, Accounts
Chinai College
06.1998 - 5 2003
GNIIT - Systems Management
NIIT
03.2000 - 3 2003
Post Graduate Diploma in Instructional Design - Instructional Design
Symbiosis International University
01.2005 - 7 2005
Skills
E-learning Development (WBT, ILT, Blended Learning)
Edtechexperience
- Tata Interactive (MPS)
- Hurix Digital
- Imarticus Learning
- Great Learning
Recognition
- Creative Thinker, 06/01/21, Quarterly Firmwide R&R - Imarticus Learning
- Best Solution - Team, 04/01/12, Tata Interactive Systems - Our product for Maersk Line won the Best custom simulation
- Brandon Hall Gold for Best Custom Simulation, 04/01/11, Designed and developed a sales simulation that won the Gold at the Brandon Hall Awards, 2011 for Best Sales Leadership training
- EAT Practice - Star Performer, 09/01/08, Tata Interactive Systems - Working in a high pressure multi-million dollar project for a telecom company, which culminated in a 'Star of the Practice' award for April-Sept 2008
- Excellence Award, 02/01/05, Hurix Systems
Awards
- Brandon Hall Gold for Best Custom Simulation
- EAT Practice - Star Performer
- Creative Thinker
- Best Solution - Team Excellence Award
Recommendations
https://www.linkedin.com/in/zenobia-sethna-4561aa5/
Accomplishments
- Brandon Hall Gold Award (2011) – Tata Interactive Systems
- Excellence Award (2005) – Hurix Systems
- Star Performer Award (2008) – Tata Interactive Systems
- Creative Thinker Award (2021) – Imarticus Learning
Certification
Post Graduate Diploma in Instructional Design – Symbiosis International University, Pune GNIIT, Systems Management – NIIT Bachelor of Commerce (B.Com) – Chinai College
Timeline
AGM - Presales and Product Solutioning
Great Learning
03.2023 - 12.2024
VP - Head of E-Learning
Imarticus Learning
04.2021 - 12.2022
AVP - Content Head
Imarticus Learning
04.2016 - 04.2021
Learning Design and Effectiveness Manager
Imarticus Learning
01.2014 - 03.2016
Instructional Designer
Tata Interactive Systems
05.2008 - 12.2013
Resource Executive
Hurix Systems
03.2006 - 12.2007
Post Graduate Diploma in Instructional Design - Instructional Design
Symbiosis International University
01.2005 - 7 2005
Post Graduate Diploma in Instructional Design – Symbiosis International University, Pune GNIIT, Systems Management – NIIT Bachelor of Commerce (B.Com) – Chinai College
01-2004
Instructional Writer
Hurix Systems
03.2003 - 02.2006
Internship - Content Writer
01.2002 - 01.2003
GNIIT - Systems Management
NIIT
03.2000 - 3 2003
Bachelor of Commerce (B.Com.) - Economics, Accounts
Chinai College
06.1998 - 5 2003
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