Zignesh Padia
Mumbai
Summary
Dynamic Integrated Media strategy professional with close to 5 years of work experience in the field of Media planning and strategy . Creative & innovative team player with strong interpersonal skills .
Skilled at 360 media planning & strategy .
Nominated for Impact30under30 for 2022.
Overview
6
6
years of professional experience
Work History
Senior Business Manager
Initiative (Interpublic Group)
Mumbai
2023.04 - Current
- Provided Strategic inputs to improve strategies, programs and initiatives.
- Lead New business , growth & analytics .
- White paper on women in India .
- Successfully Worked of New balance , All Out , B natural , Job Hai , Oppo , Swiggy , PMFL & Air India .
- Annual strategy for KRBL & ITC .
- Project on India Car buyers .
Business Manager
Essencemediacom
Mumbai
2019.08 - 2023.04
Work Profile: -
Working on FMCG Brands like Vicks, Merck Pharma & P&G Shiksha.
Work Involved:
Manged Yearly Media Calendars & business.
Managed TV, Radio, Print & Digital Plans.
Competition Analysis.
Annual Strategy.
Worked on A Winning Frooti pitch.
Software Proficiency:
BARC , Map ,CDS ,Metis ,TGI , GWI
Internship
Essencemediacom
Mumbai
2019.02 - 2019.08
Client:
Working on Diversified Retail stores brand like Big Bazaar, Fbb (Clothing)
Worked on multimedia big plans like Independence Day
Work Involved:
Managed TV , Radio and Print plans
Competition Analysis
Software Proficiency:
BARC , Map ,CDS ,Metis
Summer Intern
Chlorophyll brand and communication consultancy pvt ltd
Mumbai
2018.03 - 2018.05
Work Involved:
Ø Competitor analysis & Social media analysis
Ø Managed Brand Innovations
Ø Research and Analysis
Ø Building Innovative Ecosystem (The Plated Project)
Education
MBA - Sales And Marketing Education
ICFAI Business School- Mumbai
Mumbai 02.2019
BMS (Bachelors of Management Studies) - Marketing
Mumbai University
Mumbai06.2016
Skills
- Planning and Prioritization
- Integrated media planning & strategy
- Growth - New Business
- Research & analysis
- Strategic Planning
Accomplishments
Awards & Recognition: -
v P&G Shiksha #Dontletdreamswait, product sector categories corporate & Utilities (Campaign media360 Awards).
v DG+ Awards 2020, Best Digital Strategy Vicks #Touchofcare.
v P&G Shiksha #Dontletdreamswait, Best use of Insights (Campaign media360 Awards).
Timeline
Senior Business Manager
Initiative (Interpublic Group)
2023.04 - Current
Business Manager
Essencemediacom
2019.08 - 2023.04
Internship
Essencemediacom
2019.02 - 2019.08
Summer Intern
Chlorophyll brand and communication consultancy pvt ltd
2018.03 - 2018.05
MBA - Sales And Marketing Education
ICFAI Business School- Mumbai
BMS (Bachelors of Management Studies) - Marketing
Mumbai University
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