ZIYUE WANG
Shanghai,China
Summary
A strategic CMF professional with a passion for creating innovative user-centric design solutions across consumer electronics, fashion & textile, VR Glasses, and aviation. Known for translating unique creative insights into effective CMF strategies with proven ability to deliver both cost savings and revenue growth. My native fluency in Mandarin Chinese fosters effective communication and collaboration across diverse teams.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work History
Senior CMF Designer
DreamSmart (GEELY)
Shanghai, China
12.2022 - Current
- Led CMF design for the Polestar phone project, overseeing all phases from research to successful mass production, and managed CMF design through the prototyping phase for the Polestar XR glasses.
- Facilitated seamless communication in collaboration with Polestar's Swedish CMF design team. Ensured design consistency with brand heritage and design language across all deliverables.
- Introduced Cellulose Acetate, a sustainable and aesthetically superior material, to the smart glasses industry for the first time. This innovation resulted in 15% higher pre-orders than initial projections.
- Contributed significantly to the brand development of a newly launched startup, demonstrating expertise in visual identity design and creative marketing, resulting in an impactful branch launch event.
CMF Designer
OPPO
Shenzhen, China
12.2019 - 10.2022
- Led CMF design for OPPO's folable flagship series Find N, overseeing all phases from concept to mass production. Successfully managed multiple phone projects, spanning budget to high-end models.
- Solved key CMF challenges by developing a proprietary material process and pioneering techniques such as differentiated AG finishes and Pixas optical coating. This resulted in fingerprint elimination, a ～10% cost reduction and a significant increase in customer satisfaction:
- Reno 6 Pro Galactic Silver market share increased by ~68%; A93s Pearl White accounted for 45% of sales (up from 22%, satisfaction rating improved from 1.8 to 3.2).
- Leveraged insightful user research (300+ interviews), trend analysis, and competitor benchmarking to inform impactful CMF strategies, significantly boosted sales and market share within the high-end female and young consumer segments.
CMF Design Intern
Acumen Design Associates
London, UK
06.2018 - 07.2018
- Instrumental in winning the British Airways A320/A321 Neo cabin redefine bid with the CMF Director’s recommendation letter for my creativity, teamwork, and work ethic.
- Provided key insights to inform the team's design direction through preliminary research, competitor analysis, and trend research.
- Explored pattern through multiple medium, such as laser cutting, etching and embossing by proactively finding local resources. Created original designs for wall & floor coverings, fabrics, accessories (to be used within the aircraft.
- Utilized InDesign, Photoshop, and Illustrator to develop and produce high-quality artwork and presentation materials for bidding.
Fashion & Textile Design Intern
EdelineLee
London, UK
07.2016 - 09.2016
- Assisted in Spring 2017 Ready-to-Wear, supported garment construction, pattern making, fabric manipulation such as ruching and hand/machine embroidery
- Acted as a brand assistant during London Fashion Week, supported backstage of runway show and introduced concepts and garment details to clients at showroom
Education
Master of Arts - Textile Design (CMF Study)
Royal College of Art
London, UK 09.2017 - 07.2019
Bachelor of Arts - Fashion & Textile Design
University of Southampton
Winchester, UK 09.2014 - 07.2017
Skills
- Collaboration&Communication: Cross-Functional Teamwork, International Communication, Presentation & Storytelling
- CMF Design: Trend Research & Analysis, Colour & Material Development, User-Centric Advocate, Material Innovation, 3D Prototyping, Manufacturing, Flagship Project Management
- 2D/3D Software: Adobe Creative Suite (Photoshop, Illustrator and InDesign), Keyshot
- Languages: Fluent in Mandarin Chinese and English
Accomplishments
- Textile artwork selected by Colour Hive (a well-known Colour & Trend Consultancy in London) and disaplayed at creative design platform MoOd in Brussels, 2017
- Material creation selected and collected by Material Lab, London, 2018
- iF Design Award Winner: OPPO's foldable flagship series Find N2, 2022
Timeline
Senior CMF Designer
DreamSmart (GEELY)
12.2022 - Current
CMF Designer
OPPO
12.2019 - 10.2022
CMF Design Intern
Acumen Design Associates
06.2018 - 07.2018
Master of Arts - Textile Design (CMF Study)
Royal College of Art
09.2017 - 07.2019
Fashion & Textile Design Intern
EdelineLee
07.2016 - 09.2016
Bachelor of Arts - Fashion & Textile Design
University of Southampton
09.2014 - 07.2017
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