Zoya Saifi

• Planned and executed 15 Saw Bone Demonstrations and 26 Surgical Observations across India, in alignment with the U.S. team, focusing on the medical education aspects of Robotic-Arm Assisted Surgery
• Executed end-to-end 14 Mako Certification Cadaver Labs focused on Orthopedic Joint Replacement and the Mako portfolio
• Oversaw the onboarding of 20+ consultants (HCPs) and managed two third-party vendors while implementing clinical education strategies

• Developed and executed annual marketing plans aligned with gap analysis; led national sales training programs to drive brand growth, improve market penetration, and enable sales through collaboration with the HCPs and the R&D team
• Collaborated with multiple stakeholders, Sales, KOLs, and cross-functional teams to support 25+ reps with clinical selling, Need Assessments, designing marketing collaterals, VOC, and product launches
• Managed content development for Glioblastoma Awareness Day involving 20 neurosurgeons across India, led campaign execution, and created a digital repository to strengthen the brand positioning
• Oversaw tenders and the bidding process for an 8-brand portfolio; managed GeM category listings and developed lifecycle strategies (phase-in/phase-out, E&O). Optimized inventory for four flagship brands, Sonopet, Signature, TPX, and Malis. Collaborated with the legal team to align product offerings with customer specifications and pricing strategies during the bidding process
• Drove global alignment of a 5-year Product Portfolio Roadmap and Go-to-Market strategy, enabling synchronized regional launches and strategic market penetration
• Leveraged market intelligence to project a 12% revenue increase across the entire portfolio through Long-Range Financial Plans and VOC-led Strategic Planning, with an annual sales target reflecting 22% YoY growth

- Key Achievements:

• Launched TPX (Small Bone Corded Power Tool), Malis (Bipolar Generator)
• We drove 2 SES programs, 4 Stryker Cutting Academies, 2 cadaveric workshops, 2 webinars, and 1 virtual neuro summit

• Established brand presence and built a robust customer base across an untapped tri-state region (Delhi, UP, Uttarakhand); led market entry and brand positioning at key institutions including AIIMS Delhi, AIIMS Rishikesh, Max Vaishali, Max Shalimar Bagh, and Krishna Hospital Haldwani, contributing to a 30% territory revenue growth within 12 months
• Delivered 20+ technical product training sessions and live surgery support for the Neurosurgery and ENT portfolio, generating 20+ qualified leads that contributed over INR 2 Cr in sales

• Conducted CRM analysis, enhanced surgeon engagement in arthroscopy
• Piloted Sales Force Effectiveness across 4 cities (Delhi, Mumbai, Nagpur, Pune)

• Completed technical training in QC at Paonta Sahib manufacturing site