Zubair Mohammed

Roles and Responsibilities:
• Independently manage end-to-end setup, execution, and delivery of digital marketing campaigns with high accuracy and efficiency.
• Coordinate with Account Managers, Project Managers, and BI teams to ensure smooth campaign setup and execution.
• Apply optimization strategies to live campaigns to meet client KPIs and traffic goals.
• Monitor campaign performance metrics and proactively adjust strategies to ensure optimal delivery.
• Adhere to global documentation standards and best practices in campaign execution.
• Manage a portfolio of campaigns, tracking performance and optimization efforts daily.
• Identify and resolve performance or delivery issues in coordination with internal teams or escalate to Senior Management as needed.
• Work closely with Sales and client-facing teams to provide campaign insights, updates, and performance reports.

• Download and format reports from different data sources for allocation.
• Prioritizing, tracking and maintaining reports completion status by agents.
• Effectively using Excel and PPT applications for Report representation.
• Tracking and highlighting report volume trends to stake holders and senior management.
• Creating and publishing daily Dashboard to stake holders and senior management.
• Interact with sales and operations teams to ensure successful delivery of Customized reports.
• Develop new reporting Templates/Tools as per the requirements of the team.
• Creating and publishing various reports to onsite teams and offshore teams apart from core team aligned.
• Work closely with managers and team to meet (turnaround time) of reports.
• Responsible for specific Ad-hoc reporting tasks and ensure that compliant with client business requirement.
• Publish EOD and EOM reports.
• To do the comparative analysis & document the reports for the Top management.
• Preparation of Daily, weekly & monthly reports which enables Top Management to take various decisions, such as Cost Control & Cost Reduction.
• Monitor Queues (ticket generating/managing application) and make sure all the tickets are address/closed on time.
• Preparation of Dynamic Dashboards in PPT and excel as per client requirement.

• Conducted quality audits and presented findings to senior management for process improvement.
• Identified training needs based on defect analysis, improving team performance metrics by 15%.
• Successfully reduced process errors through detailed defect tracking and process enhancements.
• Actively collaborated with internal and external stakeholders to maintain high-quality standards.