Zulfikar Sayyad
Mumbai
Summary
Dynamic Sales and Marketing Officer with a proven track record at BHABHA GROUP, driving revenue growth through strategic partnerships and integrated marketing strategies. Expert in campaign performance analysis and brand positioning, fostering client relationships and enhancing customer satisfaction. Adept at leading teams and optimizing market entry strategies for sustained success.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sales and Marketing Officer
BHABHA GROUP of Companies
Mumbai
01.2021 - 01.2026
- Directed business strategy and market expansion to increase market share and revenue.
- Aligned brand building with operational and digital marketing efforts.
- Established KPIs and performance measurement frameworks to optimize campaign effectiveness.
- Focused on driving customer satisfaction and supporting strategic decision-making.
- Involved in logistics and sales KPI management.
Sales Executive-Key Accounts
Zeno Trading & Promotions Pvt Ltd-BHABHA GROUP
Mumbai
05.2019 - 01.2021
- Designed and executed brand activation and protection strategies that integrated merchandising, creative content, and promotional campaigns to strengthen brand equity and sales activation.
- Managed end-to-end branded merchandise sourcing and fulfillment to support retention programs and experiential marketing.
Business Development Manager
Zeno Trading & Promotions Pvt Ltd
Mumbai
04.2017 - 04.2019
- Developed corporate gifting and B2B marketing programs to enhance client relationships and increase partner retention through targeted sales-marketing synergy.
- Assisted in retail activations and digital promotions to boost customer engagement and loyalty.
- Focused on opening new accounts, sales activation, and managing exhibitions and promotions.
Sales and Customer Relations Executive
Luthra Water Systems Pvt. Ltd.
Mumbai
07.2010 - 04.2017
- Developed brand strategy and statistical tracking systems to inform marketing and sales decisions in HoReCa, retail, and modern trade channels, enhancing customer satisfaction and repeat business.
- Created account acquisition and client satisfaction programs aimed at improving retention and supporting promotional campaigns.
- Demonstrated executive and board-level communication skills.
- Excelled in team building and talent development initiatives.
- Led agency and vendor ecosystem management effectively.
- Provided cross-functional leadership across Sales, Product, and Operations teams.
- Collaborated on budgeting.
Beauty Consultant & Make Up Artist
Intercraft Trading Pvt Ltd
Mumbai
11.2009 - 07.2010
- Executed in-store marketing and client engagement initiatives that supported product launches and drove repeat customer purchases.
Customer Relations Manager
Just Video Broadcast Pvt Ltd
Mumbai
03.2007 - 11.2009
- Managed client service and event production activities, enhancing brand experiences, and supporting marketing outreach.
- Maintained accurate records of customer interactions and transactions.
- Established relationships with key stakeholders within the organization to ensure effective problem-solving approaches.
Sr-Voice Associate
Aditya Minacs/Transworks Information Services Pvt Limited
Mumbai
07.2005 - 03.2007
- Collaborated with team members to streamline workflows and improve processes.
- Trained new associates on store operations, policies, and procedures.
- Ensured compliance with company safety regulations at all times while on the job.
- Maintained positive working relationship with fellow staff and management.
Education
Some College (No Degree) - Economics, People Management
University of Mumbai
Mumbai, IndiaSkills
- SEO and content strategy
- Strategic partnerships
- Campaign performance analysis
- Budget oversight
- Market research
- Experiential marketing
- Go-to-market strategy
- Sales growth
- Revenue growth strategy
- Key account management
- Brand positioning
- Performance marketing
- Integrated marketing strategy
- Market entry strategy
Certification
- Six Sigma: Black Belt, https://www.linkedin.com/learning/certificates/5989ae168d96938673c2ac0cc4a231076c9f54359cf9b12030fa8a7597517dde, 2024
- Rapid Idea Generation Using AI, https://www.linkedin.com/learning/certificates/f39df99709f876b5fe48bdeabb6eaaf354d8563a83978dfb5598f6c2c9307ed1, 2025
- Leading Responsible AI in Organizations, https://www.linkedin.com/learning/certificates/3422cae5cdbab4b034ac61ce05c67f18c01ff364093458a9ea489590a1be55d1, 2025
- Fundamentals of Digital Marketing, https://masterclass.iide.co/certificate/x0d0lo?utm_source=instagram_ads_masterclass&utm_medium=open_ended&utm_campaign=video_masterclass_dm&utm_term=dbp_dm_sales_interest_mum_21_24&utm_content=ks_myth_video&utm_team=ads_team&utm_cname=dbp_all_video, 2025
- Project Resource Management, https://www.linkedin.com/learning/certificates/28f57faa18004413ff4422186b6ba3dc37bd1ad80bd1e89d23307f448a37e26d, 2026
References
References could be provided upon request.
Publications
COVID Project, Forbes India, 08/2021, Experienced in brand building and marketing, with a strong focus on strategic alliances and participation as a core committee member during the Covid-19 pandemic.
Awards
- Featured in Forbes India (Independence Day Edition 2021), Forbes India, 2021
- Marketer of the Year & Emerging Entrepreneur, 2021-22
- International ICONIC AWARD, 2023
- International ICONIC AWARD, 2024
Timeline
Sales and Marketing Officer
BHABHA GROUP of Companies
01.2021 - 01.2026
Sales Executive-Key Accounts
Zeno Trading & Promotions Pvt Ltd-BHABHA GROUP
05.2019 - 01.2021
Business Development Manager
Zeno Trading & Promotions Pvt Ltd
04.2017 - 04.2019
Sales and Customer Relations Executive
Luthra Water Systems Pvt. Ltd.
07.2010 - 04.2017
Beauty Consultant & Make Up Artist
Intercraft Trading Pvt Ltd
11.2009 - 07.2010
Customer Relations Manager
Just Video Broadcast Pvt Ltd
03.2007 - 11.2009
Sr-Voice Associate
Aditya Minacs/Transworks Information Services Pvt Limited
07.2005 - 03.2007
Some College (No Degree) - Economics, People Management
University of Mumbai