

Dynamic and results-driven Category and Vendor Management professional with over 13 years of experience in e-commerce and marketplace operations. Expertise in vendor onboarding, category expansion, pricing strategy, and assortment planning within the fashion and lifestyle sectors. Proven track record of driving sales growth, optimizing margins, and executing effective go-to-market (GTM) strategies in both D2C and marketplace environments. Strong analytical mindset complemented by hands-on experience in market analysis, performance tracking, and data-driven decision-making facilitates effective collaboration with cross-functional teams to achieve scalable business growth and operational success.
• Own end-to-end category sourcing, vendor onboarding, and assortment planning for a Manufacturer-to-Consumer (M2C) marketplace.
• Drive pricing strategy, margin optimization, and product positioning aligned with TP (Transfer Price) model.
• Identify and onboard strategic brands/vendors to expand category depth and improve selection.
• Collaborate with marketing, logistics, and tech teams to execute go-to-market (GTM) strategies and ensure successful product launches.
• Analyze category performance, customer demand, and market trends to optimize sales and inventory planning.
• Ensure catalog accuracy, product content quality, and seamless vendor integration across multiple categories.
• Managed vendor onboarding, category sourcing, and catalog operations to drive marketplace growth.
• Negotiated pricing and monitored GM% to improve profitability and competitive positioning.
• Developed and executed discounting and promotional strategies to increase sales performance.
• Collaborated with cross-functional teams (logistics, warehouse, marketing) to ensure stock availability and issue resolution.
• Analyzed sales trends, vendor performance, and market insights to support category expansion decisions.
• Managed key vendor accounts, driving onboarding, procurement, and relationship management.
• Ensured smooth order lifecycle including compliance, purchase orders, and delivery timelines.
• Monitored vendor performance, stock flow, and SLA adherence to improve operational efficiency.
• Led return-to-vendor (RTV) and reconciliation processes to minimize losses and improve inventory control.
• Coordinated end-to-end supply chain operations including order processing, logistics, and vendor communication.
• Managed purchase orders, inventory tracking, and supplier coordination to ensure timely fulfillment.
• Supported warehouse and logistics teams in maintaining operational efficiency and delivery timelines.
Category Management
Vendor Onboarding & Management
Strategic Sourcing
Pricing Strategy & Margin Optimization
Assortment Planning
Go-To-Market (GTM) Strategy
Marketplace Operations (D2C / E-commerce)
Sales Growth & Revenue Optimization
Data Analysis & Market Insights
Vendor Negotiation & Commercials
Inventory & Supply Chain Coordination
Catalog Management & Product Listing
Cross-functional Collaboration
Business Development
Stakeholder Management
• Led vendor migration (J2M Project) improving operational efficiency
• Implemented “2 PO-2 Pickup” model reducing TAT to 24 hours
• Contributed to ~30% increase in brand onboarding and category expansion
Open to relocation and cross-border marketplace roles
Business Analyst Certification – Simplilearn (IBM)
Business Analyst Certification – Simplilearn (IBM)