Vishnu Raveendran
Kochi,KL
Summary
Results-driven Digital Marketing Manager with over 6 years of experience driving growth across SaaS, real estate, consultancy, and digital education sectors. Proven expertise in SEO, performance marketing, lead generation, and brand strategy. Successfully led high-impact campaigns at Armia Systems, Acodez, and Aviv Digital, along with marketing initiatives for real estate firms and consulting agencies. Passionate about leveraging data-driven strategies to boost online visibility, engagement, and ROI.
Overview
6
6
years of professional experience
10
10
Certification
Work History
Digital Marketing Consultant / Freelancer
Self-Employed
01.2020 - Current
- Provided digital marketing services to clients in real estate, finance, and e-commerce
- Managed SEO, PPC, content marketing, and conversion optimization strategies
- Ran ad campaigns on Google and Meta platforms
- Helped multiple real estate brands rank in Google's local pack within 3 months
- Achievements: Generated 1000+ organic leads; Increased ROAS by up to 6x for e-commerce clients
Digital Marketing Manager
Armia Systems
02.2024 - 05.2025
- Planned and executed integrated digital marketing campaigns across SEO, SEM, email, social media, and display advertising platforms
- Tracked KPIs, monitored analytics dashboards, and provided actionable insights to improve campaign performance and ROI
- Conducted competitive analysis and keyword research to optimize on-page and off-page SEO strategies
- Collaborated with design and development teams to create and A/B test high-converting landing pages
- Implemented conversion tracking via Google Tag Manager and optimized campaign spend based on real-time insights
- Achievement: Generated 25+ qualified B2B leads within 2 months through organic SEO strategies
Digital Marketing Team Lead
Acodez IT Solutions
09.2021 - 01.2024
- Led a team of digital marketers in planning and executing cross-channel marketing campaigns
- Developed and managed marketing budgets aligned with performance goals and ROI expectations
- Analyzed KPIs, campaign metrics, and content performance to continuously optimize strategies
- Assigned, scheduled, and tracked tasks for marketing team members
- Oversaw social media strategy and audience engagement across platforms
- Achievements: Twice awarded Employee of the Month; promoted from SEO Executive to Digital Marketing Team Lead
Digital Marketing Specialist
Aviv Digital
01.2019 - 10.2021
- Executed SEO, Google Ads, and social media strategies for course promotions
- Managed paid ad campaigns focused on lead generation and ROI
- Created content and managed social media calendars
- Worked with design and dev teams to improve lead conversion
- Achievements: Increased organic leads by 120% over 6 months
Education
Masters - Information Systems Management
Bharathiar University
Coimbatore, Tamil Nadu01.2021
Bachelor of Computer Applications - undefined
Rathinam Arts and Science College
Coimbatore, Tamil Nadu01.2018
Skills
- SEO (On-page, Off-page, Technical SEO)
- Google Ads & Meta Ads
- Performance Marketing
- Content Marketing
- Social Media Strategy
- Local SEO
- Email Marketing
- Google Analytics
- Search Console
- SEMrush
- Ahrefs
- Ubersuggest
- WordPress
- Shopify
- Marketing Automation (Mailchimp, HubSpot)
- Keyword Research & Competitor Analysis
- Conversion Rate Optimization (CRO)
- Project Management & Team Leadership
Certification
- Google Analytics Certification - Google
- Google Ads Search & Performance Certification - Google
- Inbound Marketing & Digital Strategy - HubSpot Academy
- Content Marketing Certification - HubSpot Academy
- SEO Toolkit Certification - SEMrush Academy
- Digital Marketing Certification - STED Council
Languages
English
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Tamil
Upper intermediate (B2)
Timeline
Digital Marketing Manager
Armia Systems
02.2024 - 05.2025
Digital Marketing Team Lead
Acodez IT Solutions
09.2021 - 01.2024
Digital Marketing Consultant / Freelancer
Self-Employed
01.2020 - Current
Digital Marketing Specialist
Aviv Digital
01.2019 - 10.2021
Bachelor of Computer Applications - undefined
Rathinam Arts and Science College
Masters - Information Systems Management
Bharathiar University
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