Amrutha Kantimahanthi
Visakhapatnam
Summary
Results-driven Digital Marketing Professional with expertise in search engine optimization, content marketing, and social media strategy. Develops and executes engaging campaigns that enhance traffic and conversions through a blend of analytical skills and creativity. Leverages strategic thinking and cross-functional experience to optimize ROI and drive growth in digital marketing initiatives.
Overview
3
3
Languages
1
1
Certification
6
6
years of professional experience
Work History
Freelancer Digital marketing
Self- employed
Remote
09.2024 - Current
- Developed and executed end-to-end digital marketing strategies for businesses, covering social media marketing, lead generation, paid advertising, SEO, content marketing, email marketing, and WhatsApp marketing.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Managed social media marketing activities, including content planning, content calendars, audience engagement, campaign execution, and performance analysis across relevant platforms.
- Planned and managed Google Ads and Meta Ads campaigns, including audience targeting, keyword research, campaign structuring, ad-copy development, budget optimization, and performance monitoring.
- Developed content strategies grounded in target audience research and competitor analysis to increase organic reach and audience engagement.
- Created content for websites, blogs, social media platforms, and online advertising.
- Built and optimized lead-generation funnels by developing landing pages, lead forms, call-to-action strategies, and follow-up campaigns to improve lead quality and conversion opportunities.
- Managed email marketing campaigns with audience segmentation, planning, content creation, lead nurturing, follow-ups, and performance tracking to enhance engagement.
- Designed WhatsApp marketing and customer-engagement campaigns for lead follow-up, customer communication, promotional messaging, and nurturing prospects through the conversion journey.
- Executed on-page SEO activities, including keyword mapping, title and meta-description optimization, heading structure, internal linking, URL optimization, image optimization, and content optimization.
- Implemented off-page SEO initiatives focused on improving website authority, relevant backlinks, online visibility, and search-engine presence.
- Applied technical SEO fundamentals, including website crawlability, indexing, sitemap/robots.txt checks, page-speed considerations, mobile optimization, broken-link identification, and basic website health analysis.
- Conducted keyword research to optimize website SEO and improve search rankings.
- Performed keyword research and analyzed SEO performance of pages.
- Monitored campaign and website performance through analytics tools, utilizing insights to refine campaigns and enhance marketing activities.
- Evaluated website traffic through Google Analytics to guide digital marketing strategies.
- Compiled reports detailing campaign performance to support informed marketing decisions.
- Prepared performance reports and actionable recommendations covering traffic, engagement, leads, conversions, campaign performance, and SEO progress.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Worked across multiple digital marketing functions independently, managing strategy, content, campaign execution, optimization, reporting, and client communication from planning through implementation.
- Conducted competitor and market research to identify customer trends, content opportunities, keyword opportunities, audience segments, and digital growth areas.
- Monitored social media trends to adapt strategies and engage target audiences effectively.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Collaborated with designers to create visually appealing marketing materials.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
Relationship Manager - Marketing
UTI AMC
Hyderabad
05.2023 - 08.2024
- Led digital outreach and engagement strategies for financial institutions and distribution partners, implementing email automation and targeted B2B campaigns, enhancing partner communication efficiency and ensuring operational alignment and compliance.
- Advised clients as a digital investment advisor, utilizing advanced data analytics to segment investor profiles and deliver personalized, automated product recommendations.
- Managed proactive digital retention and acquisition funnels, deploying targeted content strategies and email newsletters to effectively address client inquiries, nurture leads, and enhance overall brand loyalty.
- Collaborated with legal and operations teams to review and approve digital marketing assets and compliance documentation, mitigating regulatory risk across digital touchpoints.
- Collaborated with legal and operations teams to review and approve digital marketing assets, landing pages, and compliance documentation, significantly reducing regulatory risk across all digital touchpoints.
Digital Marketing & Consumer Insights Project
Insplore Consultants
New Delhi
07.2022 - 09.2022
- Designed and deployed digital quantitative surveys to map customer journey, identifying friction points and motivations for online retail investors, enhancing user experience.
- Converted consumer insights into actionable recommendations to optimize digital ad targeting and content positioning, improving lead generation funnels for insurance products.
- Led market research project "A Study on Perception of Investors Investing in Life Insurance," analyzing digital consumer behavior and investor psychology to inform targeted marketing strategies.
HR Communications & Digital Coordination Intern
Fortis Worldwide
Remote
01.2021 - 02.2021
- Leveraged digital communication tools and professional platforms, including LinkedIn, to source, attract, and engage potential candidates and effectively strengthen the employer brand online.
- Coordinated digital onboarding and community-building initiatives to enhance remote communication and align teams across digital workspaces.
- Developed internal digital engagement strategies to strengthen employee retention and collaboration within virtual cross-functional teams.
Education
MBA -
GITAM School of Business
VisakhapatnamLL.B -
Dr. B.R. Ambedkar College of Law, Andhra University
VisakhapatnamBBM -
GITAM University
VisakhapatnamSkills
- Digital Strategy: Digital strategy, Lead Generation, Market Research, Project Management
- Paid Media & SEO: PPC management, Keyword research, SEO (On-Page, Off-Page, Technical Basics)
- Content & Social: Content marketing
- Tools & Automation: Marketing Automation, Landing page design, Performance reporting
- Business & Client: Client Engagement, Team Collaboration, Cross-selling
- Integrated marketing
- SEO strategy
- Campaign execution
- Data analysis
- Content development
- Customer journey mapping
- Market analysis
- Lead acquisition
- Email campaigns
- Social media strategy
Certification
Google Ads Search Certification, Google Ads Measurement Certification, Google Ads Display Certification, AI-Powered Shopping Ads Certification, Google Analytics Certification
LANGUAGES
English, Telugu, Hindi
Languages
English
Proficient
C2
Telugu
Proficient
C2
Hindi
Beginner
A1
Timeline
Freelancer Digital marketing
Self- employed
09.2024 - Current
Relationship Manager - Marketing
UTI AMC
05.2023 - 08.2024
Digital Marketing & Consumer Insights Project
Insplore Consultants
07.2022 - 09.2022
HR Communications & Digital Coordination Intern
Fortis Worldwide
01.2021 - 02.2021
MBA -
GITAM School of Business
LL.B -
Dr. B.R. Ambedkar College of Law, Andhra University
BBM -
GITAM University