PRIYADATHA K M

• Oct 2019 - Current Content writer
  Xite Live, Kochi
• 
  • Penned, edited, and published content to share on all brand's company social media profiles and partner channels.
  • Conducted in-depth research on topics to develop content for blogs, newsletters, articles, product descriptions videos and websites.
  • Utilized search engine optimization (SEO) strategies in writing to maximize online visibility in search results.
  • Assisted team with developing and implementing social media strategies and content creation.
  • Developed online campaigns.
  • Oversaw editorial calendar and lead content creation across all social channels to ensure timely posting.
  • Worked to ensure messaging is in line with company's brand tone and voice.
  • Ensured brand style is maintained throughout all marketing material, which includes consultation and review of creative partners.
  • Vast exposure in ensuring content quality compliance with linguistic, grammatical, and ethical standards while staying abreast with latest publication policies.
  • Coordinated with legal and compliance teams and departments to ensure content is compliant.
  • Provided writing support in a fast-paced environment for variety of public-facing materials.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Developed content for press releases and newsletters to promote products and services.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.

• May 2017 - Aug 2019 Senior Reporter
  Mathrubhumi Newspaper, Dubai
  • Covered, developed, and posted news items for Gulf edition newspaper and online on daily basis meeting deadlines effectively.
  • Created content (articles, stories, photos, and social media posts) about local news that accurately informs, entertains, and engages key audiences and platforms.
  • Provided thoughtful, in-depth reporting of complex issues for special pages.
  • Reported and wrote enterprise stories that drive audience and digital subscriptions.
  • Was responsible for generating ideas and creating concepts for special pages, features, and seasonal supplements.
  • Led cross functional team of stringers to develop and report content for daily news. feature pages and supplements with an eye towards developing premium content that drives subscriptions.
  • created news articles on a wide range of topics including tech, sports, education, finance.
  • Assisted in departments editorial direction and created regular weekly column.
  • Worked with other ventricles like radio, tv for content development and production of news stories.
  • Developed credible source network and relationships with local government and business leaders.
  • Held accountability for online media including video, podcast, and other online formats.
  • Used metrics and analytics to guide coverage and grow audience.
  • Worked with news desk and content team to provide all appropriate elements for stories (i.e., photos, videos, and graphics)
  • Assigned topics and events to junior reporters and managed schedules.
  • Established and maintained contacts with variety of government offices, public agencies, and community organizations.

• Develop original content through social listening and independent sources.
• Strengthened content through proofreading and editing.
• Applied current editing and photography tools to tell great stories.
• Corporate Social Responsibility Program Developments (CSR)
• Online PR and social media
• Organizing of special events & PR Events (Press conferences, media events, media tours and, trade shows, product launch, promotions, corporate events)
• Maintain excellent relationship with media personnel-organization; liaise with media bodies.
• writing copy and proof-reading including website content, newsletters, speeches, press and marketing collateral
• Assist in design, draft, write and edit advertising material-matter-concepts.
• Manage complete activities related to publication of in-house magazine.
• Assist in editing and editing the final copies of advertisement and in house magazines