REDDY SAIRAM

Experienced Analyst specializing in leveraging data to drive improvements in product and business metrics. Possesses a keen eye for detail and excels at generating valuable insights that inform decision-making processes. Expertise includes conducting unbiased analysis for A/B experiments and performing root cause analysis to identify sudden changes in data trends. Proven track record of effectively managing product analytics teams and delivering comprehensive reports to stakeholders.

• Generating insights from data to improve product and business metrics.
• Tracking key KPIs and conducting root cause analysis (RCA) for any drop-offs or upticks in those metrics.
• Analyzing A/B experiments conducted by the product team and communicating results to relevant stakeholders.
• Creating and maintaining dashboards for all teams in the company.
• Managing my team product analysts and guiding them to achieve their objectives.
• Monitoring the quality of installs from all campaigns and alerting the performance marketing team if low-quality users are being acquired.
• Measuring the impact of marketing campaigns.
• Designing data points within the system and ensuring data integrity.
• Providing insights on system performance through data analysis (e.g., app performance).
• Training product and other teams on using product analytics tools like Amplitude and Clevertap.

Jar:

• I have improved several product and business metrics at Jar, such as revenue, autopay setup conversion, and retention.
• Increased company revenue by analyzing recommended amounts across user groups, leading to a 10% uptick in daily manual transaction revenue.
• Boosted autopay conversion from 25% to 29% by analyzing user behavior in the app on day 0.
• Identified the root causes of KPI drop-offs most of the time.
• Analyzed more than 100 A/B experiments and shared the results with respective stakeholders.
• Improved first transaction and transaction 1-to-5 conversion by recommending the right features to prioritize in the app based on data.

Vedantu:

• Reduced sales team costs by identifying the right 30% of users who generated 90% of the company's revenue through behavioral signal analysis.
• Optimized marketing costs by identifying user personas with higher conversion rates.
• Improved app performance by reducing latency and crash rates through collaboration with tech teams.

I am an expert in product analytics tools such as Amplitude, Mixpanel, Apxor, and Google Analytics, as well as SQL and Python.

Secured All India GATE Rank 1322 in 2015 and All India GATE Rank 1569 in 2014.