Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

JYOTI AGARWAL

Category Management Expert, P&L Owner
Mumbai

Summary

Results-driven category management professional with extensive experience in driving business growth and leading strategic initiatives. Proven expertise in product and pricing strategies, account management, vendor management, and promotional planning to maximize sales and profitability. Skilled in strategic planning, inventory management, and cross-functional team leadership, with a strong ability to adapt to market changes. Adept at driving category performance through data analysis, assortment optimization, and effective vendor partnerships. Dependable and flexible, consistently delivering impactful solutions aligned with business goals.

Overview

14
14
years of professional experience
2
2
years of post-secondary education

Work History

National Key Account Manager-Modern Trade

Mondelez India Foods Pvt Ltd.
04.2023 - Current
  • Business Management: Manage a ₹200 Crore business, driving alignment with strategic goals and profitability.
  • Relationship Building & JBP Alignment: Cultivate strong account relationships and align Joint Business Plans (JBP) to meet sales and profitability targets.
  • Performance Monitoring: Track KPIs to evaluate account health, uncover growth opportunities, and ensure business success.
  • Execution Excellence: Manage seamless product launches, optimize assortments, and ensure flawless execution of strategies.
  • Engagement & Brand Loyalty: Drive customer engagement initiatives that enhance brand loyalty and support sales growth.
  • Operational Efficiency: Ensure commercial accuracy, monitor stock availability, and resolve payment issues to maintain smooth operations.

National Key Account Manager-Modern Trade

Dehaat- Honest farms-Ta-daa
01.2023 - 03.2023
  • Manage Key Modern Trade Accounts: Oversee operations, secure brand listings, and achieve volume and value targets. Closed product listings for 3 chains in the first month.
  • Drive Initial Sales: Execute tailored 360° activations to build relationships and boost sales.
  • Finalize Business Plans: Close Annual JBP and TOT agreements, ensuring commercial accuracy and conflict resolution.
  • Monitor Supply & Payments: Track availability, fill rates, and resolve payment issues to ensure smooth operations.

National Category Head- FMCG-Biscuits, Beverages, Breakfast

More Retail Limited
10.2022 - 12.2022

Business Management: Manage a ₹550 Crore portfolio across 900+ supermarkets and 40+ hypermarkets nationwide.

Category Strategy Development: Design and execute customer-centric strategies to drive growth, focusing on key performance metrics and satisfaction.

Brand & Sales Management: Manage strategic brand partnerships, lead negotiations, and finalize Joint Business Plans (JBP) and Terms of Trade (TOT) agreements.

Promotions & Events: Drive category events and seasonal festivals to boost brand visibility, engagement, and revenue.

Profitability & Operational Efficiency: Enhance profitability through roadmaps for TOT optimization, cost efficiency, and advanced inventory management.

Expansion & Growth: Lead support in new store openings and regional expansions, integrating new brands and SKUs to meet evolving market demands.

National Category Head-Bakery, Dairy & Frozen

More Retail Limited
10.2021 - 03.2022
  • Business Management: Oversee ₹480 Crore portfolio across 900+ supermarkets and 40+ hypermarkets, ensuring efficiency.
  • Category Strategy: Formulate and execute customer-centric strategies to drive growth and business success.
  • Process Compliance: Ensure 100% compliance and optimize workflows to reduce damages and enable automation.
  • Strategic Growth: Lead initiatives to expand product penetration, open new stores, and introduce new brands and SKUs.
  • Brand & Sales Management: Strengthen brand relationships, manage JBP and TOT closures, and optimize sales performance.
  • Promotions & Events: Drive category events and seasonal promotions to enhance visibility and customer engagement.
  • Spearhead strategic projects aimed at expanding bread penetration and driving category growth.
  • Lead initiatives to optimize assortment in new stores and regions, incorporating new brands and SKUs to meet market demand.

National Category Manager-FMCG-Personal Care

More Retail Limited
01.2019 - 09.2021
  • Expertise in developing and executing category strategies with a customer-first approach to drive business growth.
  • Strong vendor and relationship management skills, ensuring alignment to drive profitability and success.
  • Led annual closure of TOT & JBP agreements, optimizing business operations and profitability.
  • Proven ability to manage large-scale operations, overseeing ₹220 Crore business across 700+ supermarkets and 30 hypermarkets.
  • Skilled in e-commerce and omni-channel operations, driving digital campaigns, product selection, and performance analysis to enhance sales.
  • Strategic Project on Net Working Capital


National Category Manager- Staples-Dry fruit & organics

More Retail Limited
04.2016 - 12.2018
  • Drove ₹120 Crore business across 550+ supermarkets and 20+ hypermarkets, achieving 25%+ growth by launching 17 new products and improving packaging in the Dry Fruits & Nuts category, adding ₹22 Crore in sales.
  • Enhanced customer perception through strategic pricing, promotions, and assortment optimization, while managing vendor relationships for long-term growth and profitability.
  • Led impactful projects like the Dry Fruits counter rollout, driving ₹26 Crore in incremental sales, and achieved 167% growth in Diwali sales, boosting festive season performance. Led 'Project Runway' with focus on Localization.

National Category Buyer- Staples

Hypercity India Retail Ltd
07.2015 - 03.2016

National Category Buyer- Staples

Reliance Retail Ltd
06.2011 - 07.2015

Education

Master in Business Administration -

Utkal University
Bhubaneswar, Odisha
01.2009 - 01.2011

Skills

  • Business Acumen

  • Strong Interpersonal Skills

  • Result Oriented

Data-driven decision making

Account management

Revenue generation

Sales presentations

Relationship management

Pricing strategy

Key account management

Client relationship building

Accomplishments

  • Selected for the prestigious International Immersion Program on Omni-Channel Retail Operations at Amazon Office, Seattle, US (2019).
  • Honored with the 'India's Finest Category Manager' award for exceptional contributions to category management (2018).
  • Won the Staples Champion Trophy for delivering outstanding sales and margin performance (2015).

Timeline

National Key Account Manager-Modern Trade

Mondelez India Foods Pvt Ltd.
04.2023 - Current

National Key Account Manager-Modern Trade

Dehaat- Honest farms-Ta-daa
01.2023 - 03.2023

National Category Head- FMCG-Biscuits, Beverages, Breakfast

More Retail Limited
10.2022 - 12.2022

National Category Head-Bakery, Dairy & Frozen

More Retail Limited
10.2021 - 03.2022

National Category Manager-FMCG-Personal Care

More Retail Limited
01.2019 - 09.2021

National Category Manager- Staples-Dry fruit & organics

More Retail Limited
04.2016 - 12.2018

National Category Buyer- Staples

Hypercity India Retail Ltd
07.2015 - 03.2016

National Category Buyer- Staples

Reliance Retail Ltd
06.2011 - 07.2015

Master in Business Administration -

Utkal University
01.2009 - 01.2011
JYOTI AGARWALCategory Management Expert, P&L Owner