Results-driven category management professional with extensive experience in driving business growth and leading strategic initiatives. Proven expertise in product and pricing strategies, account management, vendor management, and promotional planning to maximize sales and profitability. Skilled in strategic planning, inventory management, and cross-functional team leadership, with a strong ability to adapt to market changes. Adept at driving category performance through data analysis, assortment optimization, and effective vendor partnerships. Dependable and flexible, consistently delivering impactful solutions aligned with business goals.
Business Management: Manage a ₹550 Crore portfolio across 900+ supermarkets and 40+ hypermarkets nationwide.
Category Strategy Development: Design and execute customer-centric strategies to drive growth, focusing on key performance metrics and satisfaction.
Brand & Sales Management: Manage strategic brand partnerships, lead negotiations, and finalize Joint Business Plans (JBP) and Terms of Trade (TOT) agreements.
Promotions & Events: Drive category events and seasonal festivals to boost brand visibility, engagement, and revenue.
Profitability & Operational Efficiency: Enhance profitability through roadmaps for TOT optimization, cost efficiency, and advanced inventory management.
Expansion & Growth: Lead support in new store openings and regional expansions, integrating new brands and SKUs to meet evolving market demands.
Data-driven decision making
Account management
Revenue generation
Sales presentations
Relationship management
Pricing strategy
Key account management
Client relationship building