Senior Executive - ORM
- Learnt of best practices to be used for growing & managing engagement on various social media channels including Twitter, Facebook and Instagram.
- Member of the 'Critical Response Team' which was an internal unit responsible for managing engagement with celebrities, influencers, brands, CXO mentions and cases of critical importance.
- Generated consistent positive engagement on brand posts through replies that were in line with latest social media trends while keeping brand values in check.
- Managed escalations on a daily basis in an end to end manner in order to ensure best possible resolution is identified and shared with stakeholders.
