Deepu Rajan
Software Engineer
Bengaluru
Summary
To work in a challenging and creative environment and effectively contribute towards the organisation besides gaining as much knowledge as possible in order to achieve expertise in the working domain.
Overview
5
5
Languages
7
7
Certification
16
16
years of professional experience
Work History
Senior Support Engineer
Salesforce
Bengaluru
07.2020 - Current
- Provide expert-level technical support via phone and web to salesforce marketing cloud customers.
- Resolved customer integration issues in MC, API, Ampscript, SQL, Journey Builder, Mobile Studio and Automation Studio to enhance user experience.
- Troubleshot and debugged customer issues using internal tools.
- Configuration of Marketing Cloud Account which includes Brand Builder, MFA, Users, Roles, Permissions, Enablement, Sender Profile, Delivery Profile, Reply Mail Management and Alert Manager.
- Performing Test sends, User Initiated Sends, Triggered Sends, A/B Testing via Marketing Cloud.
- Setting up synchronized data extensions in Contact Builder, Creating Attribute Groups and managing contacts in Salesforce Marketing Cloud.
- Prioritised and escalated customer issues, ensuring timely resolution and enhancing customer satisfaction.
- Successfully collaborated and effectively communicated with various departments within the organization, such as Sales, Consulting, CSM, QA, Program Management, and Product Management.
- Developed knowledge base materials to improve operational efficiency and empower the developer community.
- Provided guidance, mentoring, training and delegated responsibilities to Support engineers enabling their professional growth and development.
Marketing Cloud Developer
Mindtree
11.2018 - 07.2020
- Creating enterprise level and GC level Business units and permission setup for the users of each Business unit.
- Creating enterprise Data Extensions that hold consumer information.
- Creating Synchronized Data Extension to get the data from CRM.
- Creating shared Data Extensions segregated based on GCs.
- Established connections between data extensions through the creation of attribute groups for streamlined data management. by creating Attribute groups.
- Created SQL queries for deduplication, newsletter subscriptions, lead assignment, and data segregation.
- Developed automated workflows for timely execution of tasks every hour, scheduled to align with different time zones.
- Created journey builders in each business unit to send and modify emails according to business working days for HCP (Hearing Care Professional).
- Building Email templates based on language and footer text.
- Created Personalized and Dynamic Emails and content blocks based on the language and selecting it in Emails.
- Creating Cloud pages using Ampscript (Lookup Data extension and retrieving the data from DE).
- Linking Email to Cloud pages by passing the URL.
- Creating Trigger Send Email for the emails which needed to be sent immediately on a particular button click.
Software Engineer
Theorem India Pvt Ltd
10.2010 - 11.2018
- Implemented automations and configured Journey Builder based on client requirements, streamlining workflows to align with client specifications.
- Created data extensions and configured send and contact relationships to support targeted communication strategies.
- Developed multiple Business Units and account configurations, including Auto Suppression, Reply mail management, file locations, data folder access and permissions, data import, file transfer, query activities, data extract, automations, and Journey Builder configurations, to enhance project effectiveness.
Education
MCA -
National institute of Engineering
Mysore01-2010
Skills
- Salesforce Marketing Cloud
- Data Management
- Ampscript
- HTML
- CSS
- Ajax
- JQuery
- Net
- UNIX
- API integration
- SQL
- C programming
- CSS
- XML
Certification
- Marketing Cloud Consultant
- Marketing Cloud Email Specialist
- Marketing Cloud Admin
Accomplishments
- Employee of the month for working on Sunovion and Merck accounts.
- Appreciation from the client for completing the work on time and extending the work whenever required to complete the daily task.
Languages
English
Kannada
Hindi
Malayalam
Tamil
Custom
I hereby declare that the above mentioned information is true as per my knowledge and I shall take liability of the above.
Timeline
Senior Support Engineer
Salesforce
07.2020 - Current
Marketing Cloud Developer
Mindtree
11.2018 - 07.2020
Software Engineer
Theorem India Pvt Ltd
10.2010 - 11.2018
MCA -
National institute of Engineering