Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
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Aman Singh

Aman Singh

Marketing Cloud Solution Architect || Pardot Specialist
Kolkata,WB

Summary

Salesforce marketing cloud solution architect, Pardot & Datorama certified professional with 6.7 years of technical expertise in Product, Platform and Customer experience. Currently working in Salesforce, as senior solution engineer on providing Digital & CRM Marketing solutions to clients, using Pardot & SF Marketing Cloud platform. Previously worked as Senior consultant in PwC India.

Overview

4
4
Languages
5
5
Certifications
5
5
years of post-secondary education
7
7
years of professional experience

Work History

Senior Solution Engineer

Salesforce
Bengaluru, India
12.2020 - Current

Salesforce : Product Solution

Senior Consultant

PwC
Kolkata, West Bengal
12.2018 - 12.2020

Solution & Pre sales

PwC India : SFMC - Automobile Industry

  • Worked as a solution architect to design and develop solution using Salesforce marketing cloud.
  • Evaluated clients' needs and created plan of action to provide solutions.
  • Helped in building strategy for managing IP-reputation and CAN-SPAM for emails.
  • Designed Campaign Management process flows and contact 360 view of audience thereby enabling clients to select right channel at right time.
  • Designed and lead the Implementation of Social Studio(Radian 6) for social listening, Posting & Crisis Management.
  • Designed custom integrations with external channels like whatsApp, IVR's.
  • Designed and guided implementation of multi-level engagement journey utilizing omni channels.
  • Created custom email and sms reports using cloud pages which was used for near real time dashboard.
  • Provided Integrating solution to connect marketing cloud with reporting platform Datorama for unified Campaign ROI reporting.

PwC India : Pardot - Electrical and Electronics Industry

  • Worked as a functional and design specialist for a Electrical and Electronics client to develop B2B solution using Pardot
  • Identified business issues through careful collaboration with key stakeholders on the Campaign management.
  • Build architecture on overall lead and campaign management using Salesforce Sales cloud and Pardot.
  • Helped in enabling Pardot to design personalized email templates and Journeys for customer engagement programs.
  • Utilized Social Studio for social response management and Online reputation management.
  • Proposed automations to convert marketing qualified prospects to Sales qualified leads and generate custom campaign reports.
  • Provided solution for connected campaign which enabled customer to manage campaigns with higher accuracy.

Senior Salesforce Developer

Accenture
Kolkata, West Bengal
10.2014 - 11.2018

Accenture Solutions : SFMC - Real Estate Industry

  • Worked on requirement gathering and creating POC for client.
  • Suggested and developed custom subscription centre and Survey pages in SFMC.
  • Created social listening profiles and dashboard for live reporting using social studio.
  • Created dynamic contents and template based emails for hyper personalization.
  • Created segmented audiences using synchronized data extensions.
  • Scheduled Ad Studio data push to facebook, AdWords and integrating facebook lead capture form in SFMC.
  • Built outstanding and dynamic team of software engineers and developers which significantly boosted overall success of organization.

Accenture Solutions : Pardot - Pharmaceutical Industry

  • Created email templates and engagement journey for lead nurturing.
  • Created landing pages and custom redirect links for data collection.
  • Integrated SF Sales and Pardot for lead and contact sync.

Education

Bachelor of Science - Electronics & Communication Engineering

Camellia Institute Of Technology (WBUT University)
Kolkata
08.2010 - 07.2014

High School Diploma -

GLLES
Kolkata
04.2009 - 03.2010

Skills

Salesforce Marketing Cloud

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Certification

Marketing Cloud Specialist.

Accomplishments

  • Supervised team of 9 members.
  • Received individual and team contributor award in PwC.

Timeline

Datorama Admin.

02-2021

Senior Solution Engineer

Salesforce
12.2020 - Current

Google Analytics for Beginner.

10-2020

Pardot Specialist.

06-2020

Marketing Cloud Consultant.

11-2019

Senior Consultant

PwC
12.2018 - 12.2020

Marketing Cloud Specialist.

07-2018

Senior Salesforce Developer

Accenture
10.2014 - 11.2018

Bachelor of Science - Electronics & Communication Engineering

Camellia Institute Of Technology (WBUT University)
08.2010 - 07.2014

High School Diploma -

GLLES
04.2009 - 03.2010
Aman SinghMarketing Cloud Solution Architect || Pardot Specialist