ANIRUDH KRISHNA
Enterpreneur, Business Developer
New Delhi,DL
Summary
A dynamic, multitalented young entrepreneur with multidimensional expertise in starting and building a good business. A good leader who believes in teamwork and the practice of an impeccable work ethic. An MBA graduate with special zeal and skill for marketing and promotions, working with the fresh norms of social media presence and the age old out-of-the-box thinking. Adept at identifying and utilizing resources to give out optimum results. Most importantly, humble and hardworking, with a tenacious attitude that never quits.
Overview
3
3
Languages
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Co Founder, Former Partner
Waffles & Crepes
08.2016 - 06.2021
- Breakthrough concept- Introduced a new and unexplored concept dessert place to the market and worked and managed to establish a niche for the same.
- Grew the company from a small window-outlet to three full-fledged stores, leading a workforce of about 60 people in 3 different states, generating a turnover of about rs 2cr annually.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Product Development: Constantly monitored and adapted to required changes for our products so that our customer gets the best quality experience of the freshly baked and prepared goods from our see through kitchen.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Purchases & Inventory Management: Tied up with various distributors and set up the supply chain for seamless operations.
- Tied up with various online portals such as Swiggy, Zomato and Uber Eats.
- Collaborated with several big corporates for major events and also got successfully empanelled as food partners for various companies like, Bayaweaver, Scotch & Soda By Reliance Industries, FICCI.
- Launched various Customer Loyalty Programs to increase outreach and meet sales targets.
Growth Hacker
RocketFood
04.2016 - 09.2016
- Store Operations| Social Media Marketing.
- Started as tech enabled food delivery start-up’s Growth Hacker.
- Was assigned tasks to boost sales and the start-up’s social media presence.
- Cracked various corporate orders for the company and got enrolled on panels of various institutions like 91 Springboard (Co-working Space) and HCL (Sector 125, Noida).
- Initiated and tracked various marketing campaigns to boost sales such campaigns included the IPL Campaigns and various others.
- Paid close attention to operations at the two company owned outlets, partnered with vendors and suppliers to effectively manage and budget.
- Managed purchasing, sales, marketing and customer account operations efficiently. Initiated and maintained clear stock reports and the inflow and outflow of inventory.
- Reduced operational risks while organizing data to forecast performance trends and meet sales goals. Implemented change of their existing Pos Interface System from Strawberry Pos To Posist Technologies to the same effect.
- Delivered leadership to executive team dedicated to driving ambitious targets with well-orchestrated plans.
- Directed HR operations, including strategic workforce planning, goal cascading, performance management, staffing and benefits administration. Created a talent pipeline, tracking various talented employees who would add value to the team.
Marketing Intern
DLF, Gurugram | Gateway Tower
04.2014 - 08.2014
- Marketing.
- Interned under direct supervision of V.P Marketing.
- Was assigned duty to perform market analysis and researched latest trends to improve DLF’S relations with its channel partners.
- Bridged the gap between DLF and various unregistered brokers and brokerage firms in Gurugram. Successfully registered more than 15 major brokers as DLF’S channel partners to launch the display of several upcoming projects.
- Developed network of related professionals to open up business opportunities.
- Communicated & troubleshooted solutions to the challenges faced by the field staff to the upper management, to bring out maximum efficiency and response.
- Made a comparative analysis summary for my team as to how DLF was different from other major players in Gurugram like BTTP & Vatika. Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Education
BBA+MBA - Marketing
Footwear Design & Development Institute
01.2013 - 01.2018
Skills
Effective leader
Timeline
Co Founder, Former Partner
Waffles & Crepes
08.2016 - 06.2021
Growth Hacker
RocketFood
04.2016 - 09.2016
Marketing Intern
DLF, Gurugram | Gateway Tower
04.2014 - 08.2014
BBA+MBA - Marketing
Footwear Design & Development Institute
01.2013 - 01.2018
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