Natasha Unugboji
Bangalore
Summary
Experienced Content Marketing and Branding Strategist with over ten years of expertise in strategic campaign development and narrative creation, driving substantial brand engagement and loyalty. My background combines strong analytical and project management skills with profound experience in data-driven strategy and content delivery across technology and healthcare sectors. Proficient with CRM tools like WordPress and HubSpot, I am skilled in managing cross-functional teams and delivering high-quality projects from inception to completion. My roles have consistently involved business development, client engagement at the CXO level, and providing thought leadership, ensuring alignment of content strategies with corporate objectives to boost market presence and growth. Known for my exceptional communication skills and a track record of successful project delivery in high-pressure environments, I am adept at coaching teams, managing stakeholder relationships, and driving business outcomes with innovative solutions.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
Work History
Sr Engagement Manager Marketing and Content
Flatworld Solutions
11.2022 - Current
- Was an integral part of the brand campaign focused on rebranding strategy, which included, ideating on the new logo, messaging, identity and voice
- Responsible for the ideation, execution and delivery of content, marketing and branding projects for company and clients
- Built pre-populated prompts for our internal AI product Bot@work for the content and marketing team to increase productivity, reduce creation time and improve quality
- Oversaw preparation of marketing and branding copy, images, videos, emails, and other collateral.
- Contributed to building digital content that maintained and improved company's brand reputation and positive image in markets.
- Coordinated with design and media teams to develop high-quality internal and external creative branding assets.
- Launched successful content marketing campaigns that achieved goals for increased website traffic and conversions.
- Was also part of public relations team to help with content for brand campaigns
- Created and managed social media campaigns to increase brand engagement.
- Was an integral part of the internal and external communications strategy to promote employee engagement and brand loyalty
Head of Marketing. Branding & Communications
ShoreWise
12.2020 - Current
- Reported directly to the CEO - Charter of responsibilities includes - Building the brand identity and go-to-market brand strategy for 2 sister companies Axcel Beck and Intelion Systems, Led Thought leadership Content creation projects, Brand Building, and PR from ideation to delivery
- Built and optimized 3 brand websites ShoreWise, Axcel Beck and Intelion ( from content to design)
- Set up the entire content marketing team of 15 associates, including seo experts, writers and designers.
- Created content and brand improvement roads maps with actual checkpoints to strategically align marketing and content efforts with company goals.
- Crafted content strategies to support inbound marketing activities, email marketing campaigns and lead generation activities
- Identified, elevated and created key opinion leaders within the company ecosystem and identify opportunities to elevate their personal brand through a thought leadership content strategy
- Project Management - Delivered and managed high-quality marketing, content and brand campaigns for websites and social media
- Created and manage mid-funnel content and brand campaigns that support acceleration, branding and lead generation for the sales team across the globe
- Track and measure performance of all campaigns, using analytics-driven metrics
- Created dynamic SEO strategies that led to organic lead acquisition and conversions of 2 deals of over 1 million.
- Managed Hubspot marketing automation for all company websites.
Content and Marketing Manager (Consulting)
Mobistreak
03.2020 - 11.2020
- Responsible for Mobistreak's growth marketing, business development, and corporate branding.
- Built brand strategies that took the brand to clients
- Reported Directed to the CEO - Responsible for driving new business conversations through content and marketing activities, showcasing capability and expertise in high-impact domains
- Responsible for SEO-optimized content creation, and marketing through corporate website, social channels, marketing campaigns, and offline channels
- Owned and managed corporate communications both internal and external.
- In charge of vendor management
- Project management and execution Created, managed and implemented content strategies that supported, Sales, lead gen and branding activities.
Product and Content Management Lead (consultant)
Flobiz
06.2019 - 02.2020
- Worked Directly with the CEO to create and implement content marketing strategy for the company's SAAS product
- Was an integral part of developing the brands identity.
- Influenced the demand for company product through thought leadership content creation and distribution
- Project management - Led the content marketing team and oversaw all content-related tasks including social media content, website content, email's, branding content, and more for the product
- Analyzed content performance, created customer journeys, nurture campaign and strategized for content creation and distribution on Clever Tap, WebEngage, and Hubspot
- Created and maintained editorial calendars, style guides, metadata and content frameworks.
- Identified appropriate marketing channels and target customers for content campaigns
- Designed seo strategized to build website authority and drive traffic.
Content and Marketing Specialist
HiveMinds
03.2018 - 02.2019
- Created a content team for the company, including recruiting and training content writer
- Creating a content strategy for the company
- Creating content marketing and distribution plans for the company and clients
- Responsible for quality blogs creation and articles for various clients including Big Basket, Cult, Cloud 9 hospitals, Calxpod and Teabox
- Creating and executing social media content plans, content calendar for brand promotion and social media postings
- Communicating with clients directly to understand their content requirement and solely responsible for all content related deliverables Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands
- Coordinated with marketing and design teams to illustrate articles
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience
- Produced original, creative content for promotional advertisements and marketing materials.
Content Marketing Manager Team Lead
TCS
10.2014 - 03.2018
- Directed and supervised team of 14 engaged in content and design development.
- People management and development which involves feedback, appraisal management, and training
- Creating TAT and SLA reports ensuring timely delivery of content tasks Creating work goals and ensuring timely deliverables by supporting new hires on the job
- Creating training plans and conducting training for TCS as part of the Academic Interface Programme started by TCS
- Conducting copywriting workshop for college students
- Communicating and integrating with different departments involved in the creation of client websites
Creating websites for small and medium-size US-based businesses which involves - Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions
- Mentored newly hired employees on operating equipment and safety and developed training manual to use for reference
Content Writer and Editor
PrimeFocus
08.2012 - 09.2014
- Provided writing support in fast-paced environment for variety of public- facing materials
- Reviewing and editing content transcribed for movies, which involves proofread and quality check descriptions before publication Researching and collecting matter on subject/topic to create new content which includes writing synopsis for movies
- Managing new hires as well as providing training on content, grammar
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
Education
B.com - Marketing And Advertisements
Jyoti Nivas Autonomous College
Bangalore 06.2007 - 05.2009
Skills
Digital marketing proficiency
Content and digital asset management
Branding and Internal communication
Social Media Specialization
Content Development
CRM tools experts (Hubspot, WebEngage, Salesforce, Wordpress, Mailchimp etc) Powerpoint
SEO and Inbound marketing expert
Management Consultant, Manage Projects
Value Chain
Coaching
Client Management
Proof of concept
Certification
Inbound Certification
Timeline
Sr Engagement Manager Marketing and Content
Flatworld Solutions
11.2022 - Current
SEO Certification
09-2022
Inbound Certification
08-2022
Google Search Marketing
08-2022
Head of Marketing. Branding & Communications
ShoreWise
12.2020 - Current
Content and Marketing Manager (Consulting)
Mobistreak
03.2020 - 11.2020
Product and Content Management Lead (consultant)
Flobiz
06.2019 - 02.2020
Content and Marketing Specialist
HiveMinds
03.2018 - 02.2019
Content Marketing Manager Team Lead
TCS
10.2014 - 03.2018
Content Writer and Editor
PrimeFocus
08.2012 - 09.2014
B.com - Marketing And Advertisements
Jyoti Nivas Autonomous College
06.2007 - 05.2009