MAHESH SONAWANE

• Handling Digital Marketing & Special Projects.
• Develop & execute Digital Marketing strategy to support Brand promotion
• Product Promotion through Digital platforms
• Digital apps executions & improvement- Internal team
• Develop DIgital Marketing Tools
• Team's trainings for digital marketing
• To lead Special Projects: Technology Centre
• Prepare complete project, SOP, planning & execution of action plan
• Facilitate team with digital MIS
• Participate & assist team's monthly forecasting & achievement plan

• Prepare Budget for MH state - 3 Regions
• Increase business volumes through robust marketing activities.
• Strategic planning to increase business in targeted geographies
• Team trainings, Mega Farmer meetings, Distributors meetings, New Product Launches
• Co-ordinate with Regional Managers for monthly forecast & achievement planning
• Prepare & execute Annual HQ wise, Crop wise activity charter
• Product as well as Crop Campaigns planning & execution
• Retailer engagement Scheme development & execution
• Digital marketing for product promotion
• Crop wise Product solution ppt preparation
• Participate in Strategic marketing meeting with Senior management

• Exceeded targets by building, directing and motivating high-performing sales team.
• Built lasting relationships with clients through outstanding customer service interactions.
• Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
• Set and achieved sales targets for Nashik region.
• Attracted new clientele and developed customer relationships by hosting product-focused events.
• Operated individual sales territory.
• Led targeted training programs to educate staff on product benefits and service capabilities.

• Budgeting: Sales as well as Marketing for annual achievements
• Forecast: Monthly as well as Quarterly forecasting & achievement
• Develop & execute Marketing strategy to achieve budgeted volumes
• Product promotion through various activities at Farmer level as well as Trade level
• Handled Trade Activities with Distributors & retailers viz. Orders, Placement & Collection.

· Handled Trade Activities with Distributors viz. Orders, Placement & Collection.

· Budget Planning, Forecasting & achievement

· Handled all Commercial activities to promote sales in Pesticide as well as Fertilizer business

· Handled all Promotional Activities to generate sale.

• Arrange & conduct promotional activities at trade & farmer level to achieve budgeted volumes
• Expand business in new crops
• Arrange & Conduct Mega Farmer meetings
• Placement at Retailer level
• New initiatives

• Product promotion at farmer level
• Conduct product demos & Field days
• Conduct Farmer meetings
• Placement at Retailer
• Arrange Mega Farmer meetings & participate Campaigns