Kaushal Pandey

Company Website: https://www.imonetizeit.com/

• Identifying, recruiting, and managing affiliate partners to drive revenue growth.
• Managing affiliate campaigns across Dating, Sweeps, Nutra, xGames, and Gambling verticals.
• Evaluating and verifying new affiliates, optimizing their traffic sources, and aligning them with relevant verticals.
• Providing support to global publishers and media buyers for campaign optimization, tech issues, and financial updates.
• Handling publisher engagement, retention, and profitability.
• Attending industry conferences to expand the affiliate network and forge strategic partnerships.
• Increased and added 25% more affiliates from India geo compared to previous trend
• Expanded active affiliate base by 35%, focusing on CPA, CPL and CPS models
• Reduced churn rate by 25% through timely support and customized incentive programs
• Coordination with internal team such as Advertiser team, tech, and Finance for better results delivery.
• Proven expertise in CPA, CPL, and CPS models.
• Increased sales revenue by developing and implementing effective sales strategies.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Built long-lasting client relationships through excellent customer service and consistent followups.

Company website: https://app.limonad.com/

• Successfully scaled global Nutra offers by onboarding high-performing affiliates.
• Identifying, recruiting, and managing affiliate partners to drive revenue growth.
• Strengthened LemonAd's presence in international markets through strategic partnerships.
• Provided comprehensive support to media buyers for campaign performance enhancement.
• Making decisions based on marketing analytics on partner traffic.
• Negotiated and formed strategic alliances with new and existing online partners.
• Handling publisher engagement, retention, and profitability.
• Providing all the marketing materials for campaign setup smoothly.
• Proven expertise in CPA, CPL, and CPS models.

Company website: https://leadbit.com/

• Managed SEA market affiliates, focusing on Nutra, Sweeps, and Dating, Gambling, and Finance offers.
• Developed strategies to launch and optimize campaigns based on traffic sources.
• Led publisher engagement initiatives, enhancing long-term partnerships.
• Handling publisher engagement, retention, and profitability.
• Provided hands-on experience in the programmatic advertising ecosystem.
• Helping them to schedule the campaign and scale.
• Follow-up to existing affiliates and try to activate the campaign.
• Identifying, recruiting, and managing affiliate partners to drive revenue growth.

Company Website: https://www.momagic.com/

• Managed deliveries for mobile & web campaigns based on CPI, CPR, CPA, CPS, CPL delivery models.
• Worked on campaigns from clients like - Uber, PhonePe, Swiggy, Hypstar, Cheetah, many more.
• Working with OEM Partners such as Lava, Intex, Karbonn, Panasonic, Zen, InFocus & many more.
• Managing account for both Advertiser & Publishers.
• Tracking services Offer18, Affise, Hasoffer hand on experience with affiliate marketing.
• Worked on different self-serve DSPs (Trooper Ads, Mobisumme, WadogoX, AppSamurai, Minimob).
• Managing & establishing alliances with leading Global and Indian Smartphone OEM brands and Mobile App companies to enhance business.

Company Website: https://www.hungama.com/

• Managed voice business operations for Uninor & Tata DoCoMo PAN India.
• Led customer acquisition campaigns and VAS operations to drive business growth.
• Strengthened relationships with telecom operators to enhance sales and content distribution.