Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Hi, I’m
Aadeep Singh Bhatia
Bengaluru
Summary
Overview
11
years of professional experience
1
Certification
Work History
Good Monk (Superfoods Valley Pvt. Ltd.)Bengaluru
Sr. Digital Marketing Manager
08.2023 - Current
Job overview
- Leading comprehensive marketing strategies across Meta, Google, Amazon, and Flipkart, increasing brand visibility and revenue.
- Achieved 8x increase in revenue from existing customers with WhatsApp commerce implementation and engagement.
- Achieved a 4x increase in online sales on Amazon, Flipkart, and the brand website with 3x improvement in RoAS.
- Managed budget allocation and resource utilization to maximize marketing ROI.
GIVEBengaluru
Digital Marketing Lead
10.2020 - 07.2023
Job overview
- Led multi-channel campaigns (Facebook, Instagram, YouTube, Google, Email, WhatsApp) for user acquisition and retention in India and international markets
- Acquired over 400,000 users and generated ₹70 crore+ revenue.
- Scaled performance ads from annual ad spends of ₹70+ lacs to ₹20+ crores achieving 3x improvement in RoAS.
- Developed the framework for growth experiments in user acquisition, engagement, and traffic.
- Collaborated with Meta, Google, Twitter, and Snapchat for global partner campaigns and with CDN networks like Taboola.
- Established comprehensive reporting structures for campaign ROI and key metrics.
- Enhanced user LTV through email and WhatsApp campaigns.
- Worked on attribution frameworks with GTM, Pixels, and in-house solutions.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
Konsole Group and Gift Kya DeRaipur
Digital Marketing & Online Business Lead
05.2013 - 03.2020
Job overview
- Achieved a 5x increase in online sales on Amazon, Flipkart, and the brand website
- Built & Led a team of 10 people comprising of Social Media Managers, Content/Copy Writers & Designers
- Conceptualized and executed marketing campaigns, website development, and product category enhancements
- Grew Facebook followers from 3,000 to 3.5 million and Twitter followers from 5,000 to 2 million through strategic social media management
- Built a WhatsApp community of over 10,000 groups, enhancing client engagement.
- Led cross-functional teams to successfully complete complex projects on time and within budget.
Education
Chhattisgarh Swami Vivekananda Technical UniversityBhilai, India
Bachelor of Engineering from Computer Science And Engineering
05.2013
University Overview
Skills
- HTML, CSS
- SMS Marketing
- Cross Functional Leadership
- Data-driven decision-making
- CRM Integration
- Social Media Strategy
- Competitive Analysis
- Web Analytics
- Customer Journey Mapping
- Conversion Rate Optimization
- E-commerce Optimization
- Key Performance Indicators
- Customer Segmentation
- Content Management Systems
- Decision-Making
- Digital Marketing
- Social Media Marketing
- Marketing and Advertising
- Marketing Strategy Development
- Customer Relationship Management (CRM)
Tools
Tools
- Facebook Ads Manager
- Google Analytics & AdWords
- Amplitude
- Shopify
- SendGrid
- SEMrush
- WordPress
- MoEngage
- Amazon & Flipkart Seller Central
Certification
- Meta Certified Media Buying Professional
- Google Digital Unlocked
- Google Analytics - Individual Qualification
- HubSpot Inbound Social Media Marketing
- Amazon Advertising Accreditation - India
- Flipkart Advertising Certification
Timeline
Sr. Digital Marketing Manager
Good Monk (Superfoods Valley Pvt. Ltd.)
08.2023 - Current
Digital Marketing Lead
GIVE
10.2020 - 07.2023
Digital Marketing & Online Business Lead
Konsole Group and Gift Kya De
05.2013 - 03.2020
Chhattisgarh Swami Vivekananda Technical University
Bachelor of Engineering from Computer Science And Engineering