Sudha Mohapatra
Summary
Professional Synopsis MBA (Marketing) from Amity business school, Noida Six Sigma-Green Belt certified 10+ years of experience in Digital Marketing/Growth Hacking/Lead generation/Market research. Area of expertise Digital Marketing Search Engine Optimization Search Engine Marketing Social Media Marketing Mobile Marketing Email Marketing Google Analytics Market Research Lead generation Market Analysis Campaign Management B2B Marketing
Overview
7
7
years of professional experience
7
7
Certificates
Work History
Digital Marketing BD Manager / Practice Head
Google Ads
01.2021 - Current
- Adobe Marketing cloud
- Amazon pinpoint
- Organizational Scan, Worked on Multiple projects and RFP/RFI/RFQs
- Managed my team members to meet all the deliverables on time
- Worked along with leadership for our practice to grow across the globe
- Technologies – Adobe Marketing cloud, kiz
Digital Marketing Manager
Aptus Data Labs
03.2019 - 05.2020
- Plan and execute all digital marketing campaigns, including SEO/SEM/SM0/SMM, marketing database, email
- Design, build and maintain our social media presence
- Measure andreport performance of all digitalmarketing campaigns, and assess against goals (ROI and KPIs)
- Createand execute guerilla marketingtactics attech meetups, local events, and industry conferences.
Digital Marketing Manager
05.2018 - 03.2019
- Plan and execute all digital marketing campaigns, including SEO/SEM/SM0/SMM, marketing database, email
- Design, build and maintain oursocial media presence
- Measure andreport performance ofall digitalmarketing campaigns, and assess against goals (ROI and KPIs)
Digital Marketing consultant
Mercedes
Benz
12.2016 - 12.2017
- Key Deliverables:
- Plan and execute all digital marketing campaigns, including SEO/SEM/SM0/SMM, marketing database, email
Digital Marketing consultant
06.2014 - 12.2016
Tundra
- 01.2014
- Technical solutions
- Key Deliverables:
- Execute key components of SEOstrategies, including keywords research, on-site optimization, competitor analysis, and off page analysis
- Creates and executes an integrated digital and social media strategy, that includes customer segmentation, targeting contacts, inbound marketing and market pull with the goal of maximizing customer engagement, revenue, and profitability in alignment with overall company goals and objectives
- Plan andexecute socialmediastrategies onvarious platforms like web, Facebook, Twitter , LinkedIn
- Email marketing consultant DEC’12- May’, Oracle
- Key Deliverables:
- Outbound cold calling & Emailmarketing toadefined set oftarget prospect accounts andgenerating afixed number of qualified leads/meetings permonth
Education
Market Research Analyst -
SSVM, Bhubaneswar
06.2011 - 01.2004
US - undefined
M.B.A - Marketing
AmityBusiness School
B.A. - Economics
RD College
XII - undefined
RD College
Skills
MailChimpTechnical SkillsLanguageHTML, CSSTools: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Adobe PhotoshopOperating System: Windows
Certification
Google Ads fundamentals Certified
Timeline
Digital Marketing BD Manager / Practice Head
Google Ads
01.2021 - Current
Digital Marketing Manager
Aptus Data Labs
03.2019 - 05.2020
Digital Marketing Manager
05.2018 - 03.2019
Digital Marketing consultant
Mercedes
12.2016 - 12.2017
Digital Marketing consultant
06.2014 - 12.2016
Market Research Analyst -
SSVM, Bhubaneswar
06.2011 - 01.2004
Tundra
- 01.2014
US - undefined
M.B.A - Marketing
AmityBusiness School
B.A. - Economics
RD College
XII - undefined
RD College