Aadhira Anandh M
Trivandrum,KL
Summary
Results-oriented PR Lead with a proven track record in developing and executing high-impact public relations campaigns. Adept at crafting compelling messaging and leveraging media relationships to secure extensive coverage. Skilled in crisis management and adept at leading cross-functional teams. Demonstrated ability to drive brand awareness, increase stakeholder engagement, and meet organizational objectives. Looking to apply strategic PR expertise to elevate brand reputation and drive growth
Overview
9
9
years of professional experience
Work History
PR Lead
CommsCredible
04.2021 - Current
- Successfully devised and executed comprehensive PR strategies that garnered extensive media coverage and increased brand visibility
- Cultivated and maintained strong relationships with key media contacts, resulting in an increase in positive media mentions
- Proficiently managed client relationships, ensuring seamless execution of operational tasks within established timelines.
- Demonstrated excellence in regular client communication, adeptly scheduling meetings and follow-ups, and effectively addressing any arising issues or concerns
- Oversaw comprehensive client management, encompassing daily, weekly, and monthly updates, as well as the creation of dossiers. Focused on meticulous recording of client expectations to ensure seamless delivery.
- Drafted compelling press releases, articles, and other PR materials that generated significant media interest.
- Supervised and mentored a team of PR professionals, fostering a collaborative and high-performing work environment.
- Monitored media exposure and industry developments to remain informed and adjust PR tactics.
Analyst- Media Lead
IPAC
11.2019 - 04.2020
- Formulated comprehensive communication strategies for internal and external audiences, encompassing projects, events, and organizational initiatives.
- Orchestrated election strategy for TamilNadu 2021 polls, contributing to its success.
- Cultivated productive relationships with media outlets and reporters, resulting in enhanced coverage.
- Proficiently authored press releases and conducted meticulous quality assessments on various reports within organization.
- Devised and executed media strategies aligned with overarching business objectives.
- Diligently monitored, evaluated, and reported on campaign performance, offering insights and recommendations for optimization.
- Maintained current knowledge of evolving digital media trends and technologies, seamlessly integrating them into media plans.
Producer
BTVI
12.2018 - 08.2019
- Responsible for editorial planning for both short-term and long-term news stories.
- Responsible for communicating with all the teams and on-ground reporters.
- Pitched stories, created coverage ideas, elements and interviews. Immensely contributed to the team's guest desk in getting interviews of political leaders.
- Wrote headlines, scripted timelines for storie
Correspondent
BCCL Group: Times Now & Mirror Now
07.2016 - 11.2018
- Lead the Assignment desk's morning band.
- Responsible for editorial planning, pitching ideas, planning the coverage and allocating resources.
- Extensively planned exclusive stories for the channel, with various elements including interviews, graphics and timeline.
- Responsible for covering election campaigns.
News Correspondent
The Dollar Business
05.2015 - 07.2016
- Worked on cover stories for the magazine.
- Interviewed managing directors and CEOs of various export and import companies.
- Reported stories on export and import products.
- Worked on stories for the digital platform on a daily basis
Education
PG Diploma - Print Journalism
Indian Institute of Journalism & New Media
Bangalore, Karnataka05.2015
B. Com - Finance & Accounting
Madras Christian College
Chennai, TamilNadu04.2013
Skills
- Communication
- Problem Solving
- Media Relations
- Decision Making
- Advanced Writing and Editing
- Leadership Skills
Accomplishments
- Was awarded PR Comeback of the Year by CommsCredible
- Won Extra Punch award in Times Now for out of the box thinking
Languages
English
Bilingual or Proficient (C2)
Malayalam
Intermediate (B1)
Hindi
Advanced (C1)
Tamil
Intermediate (B1)
Timeline
PR Lead
CommsCredible
04.2021 - Current
Analyst- Media Lead
IPAC
11.2019 - 04.2020
Producer
BTVI
12.2018 - 08.2019
Correspondent
BCCL Group: Times Now & Mirror Now
07.2016 - 11.2018
News Correspondent
The Dollar Business
05.2015 - 07.2016
PG Diploma - Print Journalism
Indian Institute of Journalism & New Media
B. Com - Finance & Accounting
Madras Christian College
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