Madhav Maharaj

• Communicated with media weekly to build relationships and optimize press coverage.
• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Authored fresh and engaging press releases and prepared complete press kits.
• Coordinated press releases and handled all press inquiries for HealthKart and all in house brands.
• Fostered positive relationships with key business journalists in national and trade publications.

Key Achievement- 100% efficiency in meeting the external communications department's projects and milestones.

S

• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Researched, negotiated, implemented and tracked advertising and public relations activities.
• Wrote press materials and delivered presentations to media representatives.
• Monitored and frequently reported on project status to clients and verified projects met client requirements and quality standards.
• Coordinated press releases and handled press inquiries.
• Handled fleet of over 50 media cars for all models of both Nissan and Datsun in India. Increased sales by 20%

Clients handled- Nissan and Datsun

• Developed and executed PR campaigns that integrated with clients marketing strategies.
• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
• Monitored and evaluated industry media coverage by managing social media influencers and contributing engaging articles to range of industry publications.
• Communicated with media weekly to build relationships and enhance press coverage.
• Positive press and media coverage increased sales by over 25% annually

Clients handled- Royal Enfield, Kohler

• Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
• Content Creation: Writing Press Releases, concept notes, media pitching documents, Analysis Documents, Social Media & blog Posts, etc
• Arrange for FAM Trips, Media Interactions and forged strong media relationships to further public relations goals.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Coordinated press releases and handled press inquiries for all clients.

Achievements- The media SOV for Tata Power was increased by 30%

Clients handled- Tata Power, Puma, Red Bull, ITC Foods