Aakriti Ayyagari
Brand Strategist
Hyderabad
Summary
I'm Aakriti! A brand strategist, graphic designer, coffee connoisseur and being an early hustler; hold 4+ years of experience (marketing, not coffee).
I thrive out in the field amongst like-minded people and I'm looking to pick up work that resonates with my creative goals and learn/share a lot in the process :)
Overview
5
5
years of professional experience
4
4
Certifications
4
4
Languages
Work History
Creative Head
The Moonshine Project
04.2025 - Current
- Currently curating an IP called Not That Deep, a Sunday Sundowner happening at The Moonshine Project, EXT; an alternate space/nightclub in the heart of Film Nagar.
- Directed creative strategy for campaigns, enhancing brand visibility and engagement.
- Established brand guidelines, ensuring consistency across all marketing materials and platforms.
- Led in-house design team through all stages of creative development, maintaining consistent brand identity across various platforms.
Brand Strategist
Wild Flower Digital LLP
01.2025 - 08.2025
- Oversee client account management, serving as the primary contact for assigned brands, aligning marketing goals with creative execution.
- Planned and executed content shoots from concept to delivery, including styling, prop selection, and on-ground logistics.
- Established strategic partnerships with complementary brands for mutually beneficial co-marketing opportunities.
- Managed influencer partnerships, leveraging their networks to expand brand reach and credibility.
SMM Specialist (Project)
Tree Huggerz Club
10.2024 - 01.2025
- Curated launch campaigns and a few winter campaigns for a few venues, cafes, and recreational spaces under the parent company's umbrella.
Campaign Strategist
VGotThis Marketing
03.2024 - 01.2025
- Worked closely with the Business Head South to curate and execute various events/branding/experiences for AlcoBev brands.
- Curated Jameson Connects HYD Edition and Ballantine's V-Day On/Off-Trade experiences.
- Established strong relationships with vendors, negotiating favorable contracts for goods and services while maintaining quality standards.
- Implemented inventory control measures, reducing waste and optimizing stock levels to meet demand.
International Relations And PR Manager
IB Cricket for IPL
04.2023 - 02.2024
- Oversaw the creation of press releases, media kits, and other PR materials tailored for international markets.
- Coordination of International Events/ Campaigns/Sponsorships/Collaboration and onboarding of International Influencers
Graphic Designer (Freelance)
Bacardi
03.2023 - 05.2023
- Working on curating and creating concept-based designs for Bacardi Singapore’s social media platforms.
Client Relationship Manager
RAS MEDIA
03.2022 - 02.2023
- My duties included closing sales, interacting with and conceptualising new sales strategies for our clients and maintaining the sales database. I led a team of 12 Client Relationship Executives and trained them for 2 months.
- Developed and maintained strong client relationships to ensure satisfaction and retention.
- Collaborated with cross-functional teams to deliver tailored solutions that met client needs.
- Analyzed client feedback to identify trends and implement service improvements.
- Led client onboarding processes, ensuring seamless integration and satisfaction.
- Streamlined communication processes to enhance client engagement and responsiveness.
Junior Brand Strategist
Prism Club And Kitchen
01.2022 - 08.2022
- Social Media Management and Public Relations for Prism Club and Kitchen. My key responsibilities included content curation, campaigning, communications, ideation and posting on all Prism social media handles; coordination between artists/venue and Ads Management.
Graphic Design (Freelance)
ModelBit Technologies
09.2021 - 12.2021
- Worked towards creating concept-based templates for a marriage website, based on the employers needs and instructions.
- Project-Based performance and freelance work.
Digital Marketing Executive
Ebani Advertising
05.2021 - 11.2021
- Met with various clients and strategized marketing strategies for their brand presence both online and offline. Managed social media and online branding for them on various platforms like LinkedIn, Instagram, Facebook and UI/UX alterations.
Education
Bachelor of Design (B.Des) - Visual Communication Design
ISDI PARSONS
Mumbai01.2023
Senior Secondary (XII) - Science
Page Junior College
State Board Of Telangana01.2020
Secondary (X) -
Chirec International School
CBSE01.2018
Skills
Adobe Creative Suite
Digital Marketing
Campaign Management and Execution
Social Media Marketing
Search Engine Optimization
Marketing Strategy
Content Creation
Client Engagement
Vendor relations
Graphic Design
Project management
Influencer marketing
Cross-Channel Marketing
Market trend analysis
Proficient in MS Office
Guerilla Marketing
Negotiation
Audience Targeting
Copywriting
Client relationship management
Illustration
Websites
Certification
Adobe Creative Cloud
EXTRA CURRICULAR ACTIVITIES
Grade 4 Carnatic Vocalist
Pianist
Professionally trained Odissi Dancer learning since 2009, I am a direct disciple of Guru Kelucharan Mohapatra
Pageant Trained professional with 2 Titles - Miss Urban India 2022 - LuLu Beauty Fest 2023
Head of Operations for Bring A Smile
PR Co-ordinator at INFERNO ISDI
ADDITIONAL DETAILS
Dep. Sec Gen at MERMUN
Chairperson at GES Summit
Vice-Chair at OAKMUN (DISEC)
Head of IP at MERMUN 2017/18
Timeline
Creative Head
The Moonshine Project
04.2025 - Current
Brand Strategist
Wild Flower Digital LLP
01.2025 - 08.2025
SMM Specialist (Project)
Tree Huggerz Club
10.2024 - 01.2025
Campaign Strategist
VGotThis Marketing
03.2024 - 01.2025
International Relations And PR Manager
IB Cricket for IPL
04.2023 - 02.2024
Graphic Designer (Freelance)
Bacardi
03.2023 - 05.2023
Client Relationship Manager
RAS MEDIA
03.2022 - 02.2023
Junior Brand Strategist
Prism Club And Kitchen
01.2022 - 08.2022
Graphic Design (Freelance)
ModelBit Technologies
09.2021 - 12.2021
Digital Marketing Executive
Ebani Advertising
05.2021 - 11.2021
Senior Secondary (XII) - Science
Page Junior College
Bachelor of Design (B.Des) - Visual Communication Design
ISDI PARSONS
Secondary (X) -
Chirec International School