RAHUL SHARMA
Summary
Creative leader with 10+ years shaping campaigns across fashion, e-commerce, and lifestyle. I turn business goals into clear, beautiful work for digital, print, video, and events. I build strong teams, streamline workflows, and mentor talent to deliver on time. Passionate about AI-driven ideas and fast trend shifts to keep brands fresh.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Creative Head
Andaaz Fashion
06.2024 - Current
- Led the in-house Ai and creative team, overseeing brand storytelling across e-commerce, social media, and global campaigns.
- Developed end-to-end creative campaigns and optimising with the h (seasonal launches, festive collections, international marketing) aligned with business goals.
- Collaborated with marketing and social media teams to produce content calendars, campaign briefs, and launch strategies.
- Introduced AI-enabled creative workflows, reducing postproduction timelines by 30-40%.
- Directed cross-platform content (digital ads, catalogs, event visuals, SEO-rich product campaigns) that expanded brand reach in India, UK, US & Middle East markets.
- Mentored designers, photographers, and editors, fostering a culture of innovation and collaboration.
- Presented creative concepts to leadership and stakeholders, ensuring alignment between creative vision and brand objectives.
- Developed innovative fashion concepts to enhance brand identity and market presence.
Digital Creative Partner
Myntra
03.2022 - 06.2024
- Collaborated with marketing and merchandising teams to conceptualize and deliver fashion campaigns and e-commerce visuals across men's, women's, and accessories categories.
- Produced high-volume content (10,000+ images annually) while maintaining creative quality and brand consistency.
- Supported digital marketing initiatives, including trend-based campaigns and influencer collaborations.
- Worked with cross-functional teams (stylists, art directors, content leads) to create optimized content that improved product engagement by 15%.
- Introduced AI-driven editing tools, accelerating creative workflows and aligning outputs with deadlines.
Creative Head
E-shakti
02.2018 - 01.2022
- Directed global catalog production, managing creative briefs, content calendars, and campaign development for international markets.
- Translated business and marketing needs into visual campaigns, aligning with brand identity.
- Developed seasonal lookbooks, digital campaigns, and product narratives that supported expansion into new regions.
- Coordinated with marketing teams to ensure SEO-driven content strategies boosted visibility and engagement.
- Mentored junior creatives, instilling best practices in production and storytelling.
Creative Photographer
MB Jewelers & Sons / Loupe
01.2017 - 12.2018
- Executed high-end jewelry campaigns for e-commerce and social platforms.
Fashion Photographer
Vogue India
01.2016 - 12.2017
- Supported editorial teams in producing fashion features and product shoots.
Creative Assistant
Galaxies Productions Pvt. Ltd.
01.2015 - 12.2016
- Assisted in campaign development for advertising and commercial projects.
Education
MBA - Business management
NMIMS
BJMC - Bachelor of Journalism & Mass Communication
Jagannath International Management School
Skills
- Adobe Creative Suite
- Veo 3
- Runway ML
- Claude
- Canva
- Photography
- Videography
- Artificial Intelligence
- Visual Storytelling
- Team Building
- AI and Chat GPT Expert
- Hey Gen
- Inkscape
- Capture One Pro
- Microsoft 365 Co-Pilot
- Creativity
- Communication
- Problem Solving
- Leadership
- Social-first creative campaigns
- Cross-functional collaboration
- Content creation and curation
- Creative leadership
- Trend analysis and insight-driven storytelling
- Technology-integrated marketing
- Community engagement strategy
- AI-driven design
- Brand and visual identity systems
- AI workflows
Certification
- Microsoft-Certification in Generative AI Mastery - Applied AI in creative workflows
- Microsoft Certification in Generative AI Foundation - Applied AI in creative workflows
Accomplishments
- Directed creative teams to deliver campaigns on-time and within budget.
- Successfully integrated AI innovation into creative pipelines, boosting efficiency.
- Strengthened brand engagement metrics by 25% across digital platforms through impactful storytelling.
- Developed and executed campaigns that increased conversion rates and pre-orders for seasonal collections.
Projects And Collaborations
- Indigo airlines campaign shoot
- Tata harrier campaign 2024
- Audi india south corporate campaigns
- Amazon Fashion Week
- Flipkart Catalogs
- Femina Magazine
- Miss India 2018
- Myntra- AI Catalogue
- Eshakti- Virtual Try on
- Vogue India
Languages
English
Advanced
C1
Timeline
Creative Head
Andaaz Fashion
06.2024 - Current
Digital Creative Partner
Myntra
03.2022 - 06.2024
Creative Head
E-shakti
02.2018 - 01.2022
Creative Photographer
MB Jewelers & Sons / Loupe
01.2017 - 12.2018
Fashion Photographer
Vogue India
01.2016 - 12.2017
Creative Assistant
Galaxies Productions Pvt. Ltd.
01.2015 - 12.2016
MBA - Business management
NMIMS
BJMC - Bachelor of Journalism & Mass Communication
Jagannath International Management School