Aanchal Chauhan
Gurgaon
Summary
Dynamic marketing professional with a proven track record at Becton Dickinson Pvt. Ltd., driving 2x product growth through innovative omnichannel strategies. Expert in demand forecasting and campaign execution, I excel in enhancing brand visibility and fostering effective communication with stakeholders, resulting in significant market expansion and increased customer engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Deputy Manager, Marketing
Becton Dickinson Pvt. Ltd.
Gurgaon
03.2023 - Current
- Spearheaded product campaigns for internal and external stakeholders, resulting in 2x product growth.
- Developed and executed omnichannel marketing strategies to enhance brand visibility and boost customer acquisition.
- Organized pan-India roadshows to promote the adoption of global best practices in vascular intervention among Indian physicians.
- Managed end-to-end branding and participation in major national and regional conferences.
- Forecasted demand for key products to support strategic planning, inventory management, and sales alignment.
- Created conversion charters featuring strategic talk tracks and competitive benchmarking to strengthen solution-based selling.
- Launched Showpad for the team, enhancing sales enablement and field-force productivity.
- Conducted simulator-based training programs for Key Opinion Leaders (KOLs) and medical fellows across major Indian healthcare accounts.
- Led awareness campaigns to educate patients on vascular treatment options, enhancing patient engagement, and informed decision-making.
- Executed PR campaigns in collaboration with key opinion leaders (KOLs) to educate both early-career physicians and patients, strengthening brand credibility and outreach.
Management Trainee - Sales
Becton Dickinson Pvt. Ltd.
Delhi
07.2022 - 03.2023
- Achieved INR 20M in annual revenue with 21% year-over-year growth in B2B sales for PVD and ESKD portfolio.
- Oversaw management of over 20 accounts, including government and corporate clients in Delhi-NCR.
- Conducted MDAs to engage major stakeholders within key accounts effectively.
- Facilitated pricing negotiations to maximize profitability across the portfolio.
- Developed and implemented strategies for business generation and market share expansion.
Sales & Marketing Intern
Becton Dickinson Pvt. Ltd.
Gurgaon
03.2021 - 06.2021
- Formulated go-to-market strategy for guidewires in Urology and Critical Care.
- Conducted primary and secondary research to analyze market trends and competitor positioning.
- Executed need-gap analysis to pinpoint growth opportunities and market development areas.
- Crafted features, advantages, and benefits to emphasize clinical and commercial aspects for stakeholders.
Education
Masters - Business Administration
Symbiosis Institute of Business Management
PuneBSc. - Computer Science
Pune University
Pune12th -
Nowrosjee Wadia College
Pune10th -
St. Felix High School
PuneSkills
- Omnichannel marketing
- Demand forecasting
- Campaign execution
- Effective communication
- Brand management
- Sales enablement
- Market analysis
Affiliations
- Junior Member, Co-Curricular Team, SIBM Pune, 2020-21
- Marketing consultant, Endeavor Careers Pvt Ltd., 2020
- Volunteer, NGO – Tarumitra, 2019
- Web Development, Nowrosjee Wadia College, 2018
- Volunteer, NGO - Bookwallah, 2018
Accomplishments
- Achieved 110% of budget, with 21% growth, to reach INR 20M in annual revenue
- Received pre-placement offer - 1 of 2 interns from 13 to receive PPO
- School captain, St Felix High School
Languages
- English
- Hindi
- Marathi
- German
Certification
- Fundamentals of Digital Marketing, Google, 2020
- Introduction to Data Analytics for Business, University of Colorado, 2020
Timeline
Deputy Manager, Marketing
Becton Dickinson Pvt. Ltd.
03.2023 - Current
Management Trainee - Sales
Becton Dickinson Pvt. Ltd.
07.2022 - 03.2023
Sales & Marketing Intern
Becton Dickinson Pvt. Ltd.
03.2021 - 06.2021
Masters - Business Administration
Symbiosis Institute of Business Management
BSc. - Computer Science
Pune University
12th -
Nowrosjee Wadia College
10th -
St. Felix High School
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