Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Certification
Timeline
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Aanchal Chauhan

Gurgaon

Summary

Dynamic marketing professional with a proven track record at Becton Dickinson Pvt. Ltd., driving 2x product growth through innovative omnichannel strategies. Expert in demand forecasting and campaign execution, I excel in enhancing brand visibility and fostering effective communication with stakeholders, resulting in significant market expansion and increased customer engagement.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Deputy Manager, Marketing

Becton Dickinson Pvt. Ltd.
Gurgaon
03.2023 - Current
  • Spearheaded product campaigns for internal and external stakeholders, resulting in 2x product growth.
  • Developed and executed omnichannel marketing strategies to enhance brand visibility and boost customer acquisition.
  • Organized pan-India roadshows to promote the adoption of global best practices in vascular intervention among Indian physicians.
  • Managed end-to-end branding and participation in major national and regional conferences.
  • Forecasted demand for key products to support strategic planning, inventory management, and sales alignment.
  • Created conversion charters featuring strategic talk tracks and competitive benchmarking to strengthen solution-based selling.
  • Launched Showpad for the team, enhancing sales enablement and field-force productivity.
  • Conducted simulator-based training programs for Key Opinion Leaders (KOLs) and medical fellows across major Indian healthcare accounts.
  • Led awareness campaigns to educate patients on vascular treatment options, enhancing patient engagement, and informed decision-making.
  • Executed PR campaigns in collaboration with key opinion leaders (KOLs) to educate both early-career physicians and patients, strengthening brand credibility and outreach.

Management Trainee - Sales

Becton Dickinson Pvt. Ltd.
Delhi
07.2022 - 03.2023
  • Achieved INR 20M in annual revenue with 21% year-over-year growth in B2B sales for PVD and ESKD portfolio.
  • Oversaw management of over 20 accounts, including government and corporate clients in Delhi-NCR.
  • Conducted MDAs to engage major stakeholders within key accounts effectively.
  • Facilitated pricing negotiations to maximize profitability across the portfolio.
  • Developed and implemented strategies for business generation and market share expansion.

Sales & Marketing Intern

Becton Dickinson Pvt. Ltd.
Gurgaon
03.2021 - 06.2021
  • Formulated go-to-market strategy for guidewires in Urology and Critical Care.
  • Conducted primary and secondary research to analyze market trends and competitor positioning.
  • Executed need-gap analysis to pinpoint growth opportunities and market development areas.
  • Crafted features, advantages, and benefits to emphasize clinical and commercial aspects for stakeholders.

Education

Masters - Business Administration

Symbiosis Institute of Business Management
Pune

BSc. - Computer Science

Pune University
Pune

12th -

Nowrosjee Wadia College
Pune

10th -

St. Felix High School
Pune

Skills

  • Omnichannel marketing
  • Demand forecasting
  • Campaign execution
  • Effective communication
  • Brand management
  • Sales enablement
  • Market analysis

Affiliations

  • Junior Member, Co-Curricular Team, SIBM Pune, 2020-21
  • Marketing consultant, Endeavor Careers Pvt Ltd., 2020
  • Volunteer, NGO – Tarumitra, 2019
  • Web Development, Nowrosjee Wadia College, 2018
  • Volunteer, NGO - Bookwallah, 2018

Accomplishments

  • Achieved 110% of budget, with 21% growth, to reach INR 20M in annual revenue
  • Received pre-placement offer - 1 of 2 interns from 13 to receive PPO
  • School captain, St Felix High School

Languages

  • English
  • Hindi
  • Marathi
  • German

Certification

  • Fundamentals of Digital Marketing, Google, 2020
  • Introduction to Data Analytics for Business, University of Colorado, 2020

Timeline

Deputy Manager, Marketing

Becton Dickinson Pvt. Ltd.
03.2023 - Current

Management Trainee - Sales

Becton Dickinson Pvt. Ltd.
07.2022 - 03.2023

Sales & Marketing Intern

Becton Dickinson Pvt. Ltd.
03.2021 - 06.2021

Masters - Business Administration

Symbiosis Institute of Business Management

BSc. - Computer Science

Pune University

12th -

Nowrosjee Wadia College

10th -

St. Felix High School

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Aanchal Chauhan